An illustrated catalog with the clothing shop's "albums," here devoted to comic caricatures from "Les Maítres du Crayon": Sem, Willette, Léandre, Moloch, Guillaume, plus Maxence's cover of a woman reading.
[Discussion about the prospect of global brands: find a global need; come up with a brand; then maybe you can have a global brand. Your product has to be used the same everywhere. Coke is used as the prime example. Analysis of cost, production, psychology. Global advertising has to be basic but not boring. Imagery crosses cultural boundaries. Cinzano's failure in the global market vs. Martini's success. Differences between global marketing and global brands.]
This is the residence of Ambassador Briggs in American Embassy Compound. Picture was taken on 22 Feb. at time of my visit in connection with the dedication of the Children's Hospital.