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Collection includes postcards, placards, booklets and other printed materials advertising and advocating for participation in Italy's war and savings bonds programs to finance war activities and pay off debts during World War I. Materials feature iconic and military graphic designs, governmental propaganda referencing victory, prosperity and Italian independence movements. Institutions represented include Credito Italiano and Banca Italiana di Sconto. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

An auca is a graphic format popular in Spain and especially in the region of Catalonia around Barcelona. The genre dates at least to the 17th century but was banned during the 18th century before experiencing a renewal during the 19th and later the 20th centuries as a uniquely Catalonian form of expression. It takes the form of a cartoon or a comic strip, typically with 48 blocks of image and text, although some may have less. An auca is generally produced as a single sheet, but occasionally a booklet form is used. The captions tend to have some sort of consistent rhyme to assist with the flow and storytelling. Many times the term “auca” appears in the title, but another term, “aleluya,” is used, apparently interchangeably. Some sources indicate that the aleluya originated in Castile and originally included religious elements that were shed over time. The aucas found in this collection are focused primarily on advertising a range of products, businesses, services or entertainments such as films, but also present are public service announcements for topics such as safety, health or the National Lottery. A common format is to relate some sort of tangential or episodic story and end by directly promoting the product or company of choice. Narratives tend to focus on everyday events that most families would be able to at least partially relate to. Many involve nuclear families and the day-to-day trials that they may go through. Common themes involve food, gender roles, entertainment, education, family, race and hygiene. Companies represented in the materials include GAMA, Philips, Procter & Gamble, Puig, and Unilever. Items in this collection appear in both Spanish and Catalan. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection of 137 embossed advertising stickers from an unknown producer. Stickers depict a wide range of businesses and products primarily in the Southern California region, from Los Angeles to San Diego. Products represented include alcoholic beverages, automotive parts and supplies, clothing, cosmetics, food products, gasoline and motor oil, hair care preparations, musical instruments, patent medicines, plastic surgery, shaving products, sporting goods, tooth powder and other dentifrices. Companies and events represented include the California Pacific International Exposition, Carnation and Max Factor. Some stickers are affixed to envelopes; others are affixed to jobber cards giving production dates and design details. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Photograph of British advertising executive Barbara Lyons from the Newspaper Enterprise Association. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection consists of approximately 400 paper dolls, trade cards, bookmarks and other printed materials that comprised promotional packaging or premium gifts for a variety of products dating from the Victorian era to the 1980s. Dolls depict Mother Goose and other fairy tale and nursery rhyme characters; Victorian men, women and children; animals; occupations; and figures in military, international and ethnic dress. Product classes represented include coffee and other beverages, cotton and linen thread and other sewing supplies, food and patent and nonprescription drugs, Companies represented include A&P, Bendix, Clark's O.N.T., Coca-Cola, Estey Organ, General Mills, Horsman Dolls, J&P Coats, Kellogg, Lion Coffee, McLaughlin Coffee, Morton Salt, Munsingwear, Nestle, Pillsbury, Singer, Western and Southern Life Insurance and Worcester Salt. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Photograph of a woman working on an advertising layout for Chevrolet. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection consists of print advertisements and print advertising design sketches and renderings, as well as some finished advertisements mounted onto card stock. Also includes some promotional leaflets, manuals and catalogs. Advertisements were produced by an unidentified British agency (or agencies) for markets in Great Britain, Ireland, Canada, Australia and Switzerland; languages represented in advertising copy include English, French and German. Materials cover a wide range of consumer products such as airline travel, automobiles, clothing, cosmetics, food, garden supplies, laundry services, pharmaceutical goods, sewing and knitting supplies, shoes, radios, shoes, toys and watches; as well as industrial products and services including cleaning products, forges and foundries, hydraulic materials, and machines and machine supplies. Companies represented include ALMIN (Associated Light Metal Industries), British European Airways (precursor to British Airways), Fifty Shilling Tailors (Price Tailors Ltd.), Gre Solvent, Grossmith perfumers, James P. Corry, Pears, Society of Chemical Industry, Swissair and Wolseley Motors. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Advertising copywriter and executive with Leo Burnett agency in Chicago, Ill. Consists of scripts for radio spots, and a scrapbook of promotional work for the Toronto Daily Star newspaper want ads section. Companies represented include Libby, McNeill & Libby, Nash-Kelvinator and Pure Oil. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Theater chain in the United States; Loew's Poli Theater (later Loew's Palace) was located in Bridgeport, Conn. Consists of 41 gelatin silver prints depicting storefront promotion of Cat on a Hot Tin Roof. Many scenes show Bridgeport retail stores displaying images of Life Magazine cover photograph of Elizabeth Taylor, star in the film. Also depicted are Loew's theater signs advertising the film. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.