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The advertising and marketing vertical file is an artificial collection consisting of reprints, research reports, clippings and other printed material organized by subject. Main topics include advertising media (newspaper, magazine, outdoor, radio); demographic surveys; and industry reports on various products, services and trading stamps. Companies represented include Coca-Cola, Hershey, and Sperry & Hutchinson. Collection also contains a photocopy of a brochure from Bromo-Seltzer (Emerson Drug) that includes sheet music to J.P. Knight's "Rock'd in the Cradle of the Deep." Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection consists of educational pamphlets and audiovisual materials (a phono disc, 35mm films) that cover a range of topics relating to home economics, meal preparation, menus, and party planning primarily aimed at teenagers and young adults. Booklets include information on consumer education; cooking; food service careers; hosting and entertaining; party planning; and recipes. Sponsoring companies include Best Foods; Campbell Soup; Carnation; Corn Products; Evaporated Milk Association; General Mills; Heinz; National Restaurant Association; Pan-American Coffee Bureau; Procter & Gamble; and Reynolds Metals. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Three binders of black-and-white and color photographs of a variety of products and services available in mid-20th century France. Photographs largely depict packaging and point-of-sale displays with some photographs of retail spaces and trade show displays. No explanatory text accompanies the photographs. Creator of the binders is unknown; however there are photographs showing a Publicis exhibit or office display. Product types depicted include alcoholic and non-alcoholic beverages (beer and liqueurs), Cigarettes, cosmetics and toilet preparations including feminine hygiene, food, household appliances, non-prescription drugs and remedies, and transportation. Companies represented include Boeing, Buitoni, Chesebrough-Pond's, Cinzano, Coca-Cola, Colgate-Palmolive, Evian (Danone), Frigeco, Frigidaire, Gillette, Gitane (Imperial Tobacco), Helena Rubinstein, Kleenex (Kimberly-Clark), Maizena (Knorr), Nestle (Vittel, Nescafe), Nivea (Beiersdorf), P.J. Carroll, Parker Pen, Philips, S.C. Johnson, Tampax, Thermogene, Trans World Airlines, Unilever and Vicks. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Marjorie Child Husted was a home economist employed by General Mills to promote the Betty Crocker brand. Photograph of Husted by Newspaper Enterprise Association. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Consists of three scrapbooks containing labels for primarily beverages produced in Japan or imported for Japanese consumption. Alcoholic and non-alcoholic beverages are represented, including flavored mineral water, flavoring syrups, cider, shochu, sake, gin, cognac, and port and other wines. Imported products originated in the United States, Spain, Portugal and France. Companies represented include Asahi, Showa, Hoyoku and Good Drink. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes postcards, placards, booklets and other printed materials advertising and advocating for participation in Italy's war and savings bonds programs to finance war activities and pay off debts during World War I. Materials feature iconic and military graphic designs, governmental propaganda referencing victory, prosperity and Italian independence movements. Institutions represented include Credito Italiano and Banca Italiana di Sconto. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

An auca is a graphic format popular in Spain and especially in the region of Catalonia around Barcelona. The genre dates at least to the 17th century but was banned during the 18th century before experiencing a renewal during the 19th and later the 20th centuries as a uniquely Catalonian form of expression. It takes the form of a cartoon or a comic strip, typically with 48 blocks of image and text, although some may have less. An auca is generally produced as a single sheet, but occasionally a booklet form is used. The captions tend to have some sort of consistent rhyme to assist with the flow and storytelling. Many times the term “auca” appears in the title, but another term, “aleluya,” is used, apparently interchangeably. Some sources indicate that the aleluya originated in Castile and originally included religious elements that were shed over time. The aucas found in this collection are focused primarily on advertising a range of products, businesses, services or entertainments such as films, but also present are public service announcements for topics such as safety, health or the National Lottery. A common format is to relate some sort of tangential or episodic story and end by directly promoting the product or company of choice. Narratives tend to focus on everyday events that most families would be able to at least partially relate to. Many involve nuclear families and the day-to-day trials that they may go through. Common themes involve food, gender roles, entertainment, education, family, race and hygiene. Companies represented in the materials include GAMA, Philips, Procter & Gamble, Puig, and Unilever. Items in this collection appear in both Spanish and Catalan. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection of 137 embossed advertising stickers from an unknown producer. Stickers depict a wide range of businesses and products primarily in the Southern California region, from Los Angeles to San Diego. Products represented include alcoholic beverages, automotive parts and supplies, clothing, cosmetics, food products, gasoline and motor oil, hair care preparations, musical instruments, patent medicines, plastic surgery, shaving products, sporting goods, tooth powder and other dentifrices. Companies and events represented include the California Pacific International Exposition, Carnation and Max Factor. Some stickers are affixed to envelopes; others are affixed to jobber cards giving production dates and design details. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Photograph of British advertising executive Barbara Lyons from the Newspaper Enterprise Association. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection consists of approximately 400 paper dolls, trade cards, bookmarks and other printed materials that comprised promotional packaging or premium gifts for a variety of products dating from the Victorian era to the 1980s. Dolls depict Mother Goose and other fairy tale and nursery rhyme characters; Victorian men, women and children; animals; occupations; and figures in military, international and ethnic dress. Product classes represented include coffee and other beverages, cotton and linen thread and other sewing supplies, food and patent and nonprescription drugs, Companies represented include A&P, Bendix, Clark's O.N.T., Coca-Cola, Estey Organ, General Mills, Horsman Dolls, J&P Coats, Kellogg, Lion Coffee, McLaughlin Coffee, Morton Salt, Munsingwear, Nestle, Pillsbury, Singer, Western and Southern Life Insurance and Worcester Salt. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.