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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Joseph O'Donnell was an executive with JWT and served as the company's Chief Executive Officer during 1986. The Joseph O'Donnell Papers cover the years 1947-1987, with the bulk of materials from 1986, the year O'Donnell served as Chief Executive Officer of JWT. The collection primarily consists of correspondence, memoranda, reports of company performance, presentations and company policy information. The collection also includes personnel-related records, photographs, and videocassettes of television commercials of JWT and competing agencies. Companies represented in the collection include Beatrice Foods; Kodak; Ford; Hyatt Hotels; IBM; Kellogg's; Kraft; Pepsi-Cola; Sprint; Unilever; and U.S. Air. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. In 2018 JWT merged with Wunderman to form Wunderman Thompson. The Management Reference Center was a library department of the New York Office that provided documentary and reference services for JWT supervisory staff. Collection includes articles; bibliographies; client case histories; departmental procedures; memoranda; reports; samples of executive speeches and presentations; surveys of market research; and other printed materials that document the operation of the Reference Center. The collection also incorporates secondary research reports produced by the Reference Unit of the New York Office. Companies represented include Kellogg, Nestle, Pepsi, and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. W. Lee Preschel founded JWT Venezuela in 1964 and served as President of JWT Latin America from 1980-1987. Preschel also acted as Interim Director-Manager of JWT Italy in 1968, served on the JWT Board of Directors beginning in 1980, and became the chairman of the Latin America-Asia Pacific region in 1987. He was named Advertising Personality of the Year in 1987 by the Venezuelan Federation of Advertising Agencies. The W. Lee Preschel Papers span the years 1964-2001 and document Preschel's career as president of the J. Walter Thompson Company's Latin American operations. The collection includes correspondence, memoranda, speeches, presentations, reports, newsletters, clippings, photographs, conference programs and agendas, awards, publications, scrapbooks, memorabilia, and audiovisual materials. Major correspondents include Denis Lanigan and Don Johnston, among others within the company. Clients mentioned include Ford, Kellogg's, Kodak, Draft, Lever, Pond's, Warner-Lambert, R.J. Reynolds/Nabisco, Burger King, and Banco Mercantil y Corpoven. The collection contains materials in English and Spanish, with the majority of the materials in Spanish.

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Vergil Reed was director of the U.S Bureau of the Census (1940s), Director of Research and an economist with J. Walter Thompson Company (1940s-1950s), as well as a professor of marketing and foreign trade at Michigan State, Columbia and Boston Universities. Lubertus Smilde was Reed's colleague and successor in the Market Research Department at JWT. The Vergil D. Reed and Lubertus Smilde Papers span the years 1944 to 1960 and include correspondence, memoranda, office files, client files, reports, speeches, and newspaper clippings, as well as some advertisements. The material forms the body of extant records for Reed's work as Director of Research for JWT; however, a substantial portion of the collection originated in the office of Reed's colleague and successor, Lubertus Smilde. Topics include analysis of population trends and their influence on various markets; views of the private enterprise system; how research findings might be applicable to JWT clients; and work on JWT's World Markets Series. Correspondents include Arno Johnson, Samuel Meek, and Norman Strouse.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Company Histories, Memoirs and Reminiscences collection spans the years 1890-2010 and includes correspondence, company histories, employee memoirs, biographies and reminiscences collected by the JWT New York Office's Information Center. Some histories include client lists and individual campaign case histories. Histories of individual JWT offices include Rome, Chicago, and London. Includes narratives written by James Webb Young, James Kennedy, Charles Raymond, Colin Dawkins and George Richardson Jr. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Don Robertson was an executive who served with JWT's Canadian and Australian offices as well as Thompson Recruitment.

The J. Walter Thompson Company, founded in 1864, is one of the largest enduring advertising agencies in the U.S. The J. Walter Thompson Company Publications Collection spans the years 1887 to 2005 and includes printed materials produced by the various offices, partners, subsidiaries and related firms of the J. Walter Thompson Company. Materials include promotional pamphlets, informational bulletins, regional market analyses, research reports, and industry overviews, as well as corporate annual reports, office directories and aggregate client lists. Materials are primarily in English, but several other languages are also represented.

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Anthony Viola worked as a Creative executive with a number of agencies before retiring as Senior Art Director with JWT. The Anthony J. Viola Papers span the years 1968-2009 and document Viola's career, especially his role as an art director at JWT's New York, Chicago, and Lisbon offices. The papers include some correspondence and other office files but the bulk of the collection consists of artwork for print advertisements and television storyboards; along with videocassettes, videotapes, DVDs and 16mm films of television commercials created by Viola. The papers cover JWT offices in Chicago; New York; Milan (Italy); Buenos Aires (Argentina); Lisbon (Portugal); and Santiago (Chile). Key clients include Bell Atlantic; the City of Boston; Citibank; Dole; Kodak; Interstate Bakeries; Johnson & Johnson; Kellogg; Kimberly Clark; Kraft Foods; Mars; Miller beer; Nestlé; Pepsi; Pfizer; Reckitt & Benckiser; Rolex; Sears; Schlitz; Unilever; and Warner Lambert. Most of the files are in English; some materials are in Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Ted Wilson was an executive at JWT from 1947 to 1977. The Ted Wilson Papers span the years 1966-1977, and comprise correspondence, office files, client files, reports, and speeches that document Wilson's career as an administrator coping with JWT's financial difficulties resulting from the world-wide economic hardship of the mid-1970s. In addition, the papers illustrate Wilson's involvement in the reorganization of the company, as well as his management of several advertising account teams, including the New Holland Machine Company and the Phillips Petroleum Company. The papers mention a variety of JWT company operations, including company programs such as Communispond (communications consulting), while touching on a variety of social issues including the employment of minorities and the Watergate affair.

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Jack Peters worked at JWT 31 years and served as Chief Operating Officer and President of JWT-USA (1984-1987) and JWT-Worldwide (1986-1987). The Jack Peters Papers span the years 1965-1989 and document Peters' career, especially his role in JWT's international offices, and with the Ford Motor Company advertising account. The collection includes general files related to JWT policies, procedures and personnel, advertising research reports, correspondence files, campaign proofs and launch materials, files related to media campaign strategies, presentation notes and scripts. The collection also contain marketing plans, evaluations and reports for a number of JWT's domestic and international offices, including Argentina, Canada, South Africa as well as offices in Europe and Asia. Represented clients include Eastman Kodak, Ford, Goodyear, Kellogg, Kraft, Miller beer, Twentieth Century Fox, Unilever, and Warner-Lambert.