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0:2-10.7 Community Relations (Development/Promotion), N.E.C.

See also: ADM 0:2-10.4, Anniversaries; ADM 0:2-10.32, Social and Ethical Responsibilities, Corporate

  1. David M. Rubenstein Rare Book & Manuscript Library
  2. McGraw-Hill Marketing Information Center Vertical File, 1948-1991
  3. Administration Series (ADM)
  4. ADM 0. Corporate Organization and Administration
  5. McGraw-Hill Department of Economics: Annual Survey of Overseas Operations of U.S. Industrial Companies
  6. 0:2-10 Public Affairs/Relations

0:2-10.7.3 Inc.'s Report Card on the States; annual studies on small business climates
Box 20

  1. David M. Rubenstein Rare Book & Manuscript Library
  2. McGraw-Hill Marketing Information Center Vertical File, 1948-1991
  3. Administration Series (ADM)
  4. ADM 0. Corporate Organization and Administration
  5. McGraw-Hill Department of Economics: Annual Survey of Overseas Operations of U.S. Industrial Companies
  6. 0:2-10 Public Affairs/Relations
  7. 0:2-10.7 Community Relations (Development/Promotion), N.E.C.

0:2-10.7.2 Plant Location
Box 20

Includes information on: attracting industry; factors in corporate location decisions; plant site selection. This file should always be used with ADM 0:2-4.11, Migration of Industry: The Geography of Manufacturing, all subsections

  1. David M. Rubenstein Rare Book & Manuscript Library
  2. McGraw-Hill Marketing Information Center Vertical File, 1948-1991
  3. Administration Series (ADM)
  4. ADM 0. Corporate Organization and Administration
  5. McGraw-Hill Department of Economics: Annual Survey of Overseas Operations of U.S. Industrial Companies
  6. 0:2-10 Public Affairs/Relations
  7. 0:2-10.7 Community Relations (Development/Promotion), N.E.C.

0:2-10.6 Communications, Organizational/Corporate, N.E.C.

Includes information on "internal" communications. See also: ADM 0:2-7.2, Communications (Manager/Manager and Manager/Subordinate, Personal) Techniques, N.E.C. and all subsections

  1. David M. Rubenstein Rare Book & Manuscript Library
  2. McGraw-Hill Marketing Information Center Vertical File, 1948-1991
  3. Administration Series (ADM)
  4. ADM 0. Corporate Organization and Administration
  5. McGraw-Hill Department of Economics: Annual Survey of Overseas Operations of U.S. Industrial Companies
  6. 0:2-10 Public Affairs/Relations

0:2-10.32 Social and Ethical Responsibilities, Corporate
Box 22

See also: ADV 25, DECEPTION, ETHICS, TRUTH AND TASTE IN ADVERTISING, all subsections; MKT 5:2-10, Social/Ethical Responsibility Concept; MKT 50:6, Ethics in Marketing Research

  1. David M. Rubenstein Rare Book & Manuscript Library
  2. McGraw-Hill Marketing Information Center Vertical File, 1948-1991
  3. Administration Series (ADM)
  4. ADM 0. Corporate Organization and Administration
  5. McGraw-Hill Department of Economics: Annual Survey of Overseas Operations of U.S. Industrial Companies
  6. 0:2-10 Public Affairs/Relations

0:2-10.26 Name Changes, Corporate
Box 21

See also: ADM 0:2-10.16, Image/Identity Building, Corporate; ADM 0:210.21, Logos, Slogans, Trade Characters/Names and Marks

  1. David M. Rubenstein Rare Book & Manuscript Library
  2. McGraw-Hill Marketing Information Center Vertical File, 1948-1991
  3. Administration Series (ADM)
  4. ADM 0. Corporate Organization and Administration
  5. McGraw-Hill Department of Economics: Annual Survey of Overseas Operations of U.S. Industrial Companies
  6. 0:2-10 Public Affairs/Relations

0:2-10.25 Meetings, Employee (includes information on bulletin boards)
Box 21

See also: ADM 0:2-10.6, Communications, Organizational/Corporate, N.E.C.; ADM 0:2-7.2.5, Conferences, Conventions, Seminars and Meetings, all subsections

  1. David M. Rubenstein Rare Book & Manuscript Library
  2. McGraw-Hill Marketing Information Center Vertical File, 1948-1991
  3. Administration Series (ADM)
  4. ADM 0. Corporate Organization and Administration
  5. McGraw-Hill Department of Economics: Annual Survey of Overseas Operations of U.S. Industrial Companies
  6. 0:2-10 Public Affairs/Relations

0:2-10.22.1 "Brandstanding"
Box 21

See also: ADV 50:4.3.8, Comparative/Comparison Copy; MKT 5:2-9, "Positioning" Concept; MKT 40:1-3.1.1, "Branding"

  1. David M. Rubenstein Rare Book & Manuscript Library
  2. McGraw-Hill Marketing Information Center Vertical File, 1948-1991
  3. Administration Series (ADM)
  4. ADM 0. Corporate Organization and Administration
  5. McGraw-Hill Department of Economics: Annual Survey of Overseas Operations of U.S. Industrial Companies
  6. 0:2-10 Public Affairs/Relations
  7. 0:2-10.22 Media Publicity/Press Releases, N.E.C.

0:2-10.21 Logos, Slogans, Trade Characters/Names and Marks
Box 21

See also: ADM 0:2-10.16, Image/Identity Building, Corporate; ADM 0:2-10.17, Image/Identity Research, Corporate

  1. David M. Rubenstein Rare Book & Manuscript Library
  2. McGraw-Hill Marketing Information Center Vertical File, 1948-1991
  3. Administration Series (ADM)
  4. ADM 0. Corporate Organization and Administration
  5. McGraw-Hill Department of Economics: Annual Survey of Overseas Operations of U.S. Industrial Companies
  6. 0:2-10 Public Affairs/Relations

0:2-10.18 Investor/Shareholder Relations
Box 21

See also: ADM 0:2-10.13, Financial Relations; ADM 0:2-10.24, Meetings, Annual; ADM 0:2-10.29, Reports, Annual

  1. David M. Rubenstein Rare Book & Manuscript Library
  2. McGraw-Hill Marketing Information Center Vertical File, 1948-1991
  3. Administration Series (ADM)
  4. ADM 0. Corporate Organization and Administration
  5. McGraw-Hill Department of Economics: Annual Survey of Overseas Operations of U.S. Industrial Companies
  6. 0:2-10 Public Affairs/Relations

0:2-10.17 Image/Identity Research
Box 21

See also: ADM 0:2-10.26, Name Changes, Corporate; ADM 0:2-10.21, Logos, Slogans, Trade Characters/Names and Marks, Corporate; ADV 50:4-3.9, Corporate Image Advertising

  1. David M. Rubenstein Rare Book & Manuscript Library
  2. McGraw-Hill Marketing Information Center Vertical File, 1948-1991
  3. Administration Series (ADM)
  4. ADM 0. Corporate Organization and Administration
  5. McGraw-Hill Department of Economics: Annual Survey of Overseas Operations of U.S. Industrial Companies
  6. 0:2-10 Public Affairs/Relations

0:2-10.16 Image/Identity Building, Corporate
Box 21

See also: ADM 0:2-10.26, Name Changes, Corporate; ADM 0:2-10.21, Logos, Slogans, Trade Characters/Names and Marks, Corporate; ADV 50:4-3.9, Corporate Image Advertising

  1. David M. Rubenstein Rare Book & Manuscript Library
  2. McGraw-Hill Marketing Information Center Vertical File, 1948-1991
  3. Administration Series (ADM)
  4. ADM 0. Corporate Organization and Administration
  5. McGraw-Hill Department of Economics: Annual Survey of Overseas Operations of U.S. Industrial Companies
  6. 0:2-10 Public Affairs/Relations

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