- Archives & Manuscripts at Duke University Libraries Search Results

[Beer: see Beer--Advertising]
Box VF1

Collection Context

Booklets, 1958-1992 Folders 1-3 of 4
Box VF1

Collection Context

Booklets, 1958-1992 (continued) Folder 4 of 4
Box VF2

Collection Context

Budgets, 1966-1999 2 folders
Box VF2

Collection Context

Failures, 1996-1999
Box VF2

Collection Context

Successes, 1994-1999
Box VF2

Collection Context

Campaigns

Collection Context

Careers, 1995-1997
Box VF2

Collection Context

Children (see also Television--Children; Youth market), 1981-1999
Box VF2

Collection Context

[Cigarettes: see Tobacco--Cigarettes]
Box VF2

Collection Context

[Claims: see Advertising--Proof of claim]
Box VF2

Collection Context

[Clutter: see Television--Commercials]
Box VF2

Collection Context

Comics, 1944-2001
Box VF2

Collection Context

[Comparative: see Advertising--Competitive claims]
Box VF2

Collection Context

Competitive claims, 1989-1998
Box VF2

Collection Context

Cooperative, 1975-1999 Folders 1-2 of 3
Box VF2

Collection Context

Cooperative, 1975-1999 (continued) Folder 3 of 3
Box VF3

Collection Context

Corporate (see also Corporate image), 1973-1998 3 folders
Box VF3

Collection Context

Corrective advertising, 1983-1996
Box VF3

Collection Context

Costs, 1979-1998
Box VF3

Collection Context

Coupons (see also Sales promotions), 1981-1998 Folders 1-2 of 5
Box VF3

Collection Context

Coupons (see also Sales promotions), 1981-1998 (continued) Folders 3-5 of 5
Box VF4

Collection Context

Creativity, 1978-1999 4 folders
Box VF4

Collection Context

Criticisms (see also Advertising--Competitive claims), 1970-1995
Box VF4

Collection Context

Cross-media, 1993-1995
Box VF4

Collection Context

[Deceptive: see Advertising--Proof of claim]
Box VF4

Collection Context

[Derogatory Copy: see Advertising--Competitive claims]
Box VF4

Collection Context

[Direct mail: see Direct marketing]
Box VF4

Collection Context

[Direct response: see Direct marketing]
Box VF4

Collection Context

Direct-to-consumer (DTC) (see also Advertising--Medical), 1997-1999 2 folders
Box VF5

Collection Context

[Documentation: see Advertising--Proof of claim]
Box VF5

Collection Context

[Drugs: see Advertising--Medical]
Box VF5

Collection Context

Economic aspects (see also Advertising--Impact; Advertising--Recession), 1955-1989 2 folders
Box VF5

Collection Context

Effectiveness (see also Advertising--Sales; Advertising--Impact), 1947-2001 Folders 1-4 of 11
Box VF5

Collection Context

Effectiveness (see also Advertising--Sales; Advertising--Impact), 1947-2001 (continued) Folders 5-11 of 11
Box VF6

Collection Context

Emotion, 1986-1998 2 folders
Box VF6

Collection Context

[Endorsements: see Advertising--Testimonials]
Box VF6

Collection Context

[Ethnic: see Marketing--Ethnic]
Box VF6

Collection Context

Articles, 1950-2000 8 folders
Box VF7

Collection Context

Forecasts, 1988-1993 2 folders
Box VF7

Collection Context

World figures, 1961-1990 5 folders
Box VF8

Collection Context

Expenditures
Box VF7

Collection Context

[Fairness: see Television--Fairness doctrine]
Box VF8

Collection Context

[Food: see Food--Advertising]
Box VF8

Collection Context

[Forecasts: see Advertising--Future/Forecasts]
Box VF8

Collection Context

[Foreign markets: see Advertising--Expenditures]
Box VF8

Collection Context

Free advertising (see also Ad Council; Advertising--Public service campaigns), 1987
Box VF8

Collection Context

[Frequency: see Advertising--Media--Reach and frequency; Advertising--Repetitive]
Box VF8

Collection Context

Future/Forecasts, 1995-2000
Box VF8

Collection Context

Global, 1983-1999 2 folders
Box VF8

Collection Context

History, 1897-1996 4 folders
Box VF9

Collection Context

[Homosexual: see Marketing--Gay market]
Box VF9

Collection Context

Humor (see also Televisions--Commercials--Humor), 1986-1998
Box VF9

Collection Context

[Image: see Advertising--Criticisms; Corporate image]
Box VF9

Collection Context

Impact (see also Advertising--Effectiveness; Advertising--Sales), 1995-1998 2 folders
Box VF9

Collection Context

Industrial, 1973-1992 2 folders
Box VF9

Collection Context

Inserts, 1984-1998
Box VF9

Collection Context

[Insurance: see Insurance]
Box VF9

Collection Context

International (see also Advertising--Expenditures; Advertising agencies--Foreign), 1992-1998 2 folders
Box VF10

Collection Context

Liquor (see also Beer--Advertising; Liquor--Advertising), 1985-1997
Box VF10

Collection Context

Magazines (see also Publishing), 1985-1997 4 folders
Box VF10

Collection Context

[Measurements: see Advertising--Effectiveness]
Box VF10

Collection Context

General, 1962-1999 Folder 1 of 5
Box VF10

Collection Context

General, 1962-1999 (continued) Folders 2-5 of 5
Box VF11

Collection Context

Companies, 1992-1999
Box VF11

Collection Context

Comparisons, 1962-1995 2 folders
Box VF11

Collection Context

Costs, 1985-1998
Box VF11

Collection Context

Multi-media, 1996-1998 2 folders
Box VF12

Collection Context

Reach and frequency, 1991-1997
Box VF12

Collection Context

Media

Collection Context

Medical/Drugs, 1989-2000 3 folders
Box VF12

Collection Context

[Misleading: see Advertising--Proof of claim]
Box VF12

Collection Context

[Models and actors: see Advertising--Testimonials]
Box VF12

Collection Context

[Movie theaters: see Motion pictures--Advertising; Theater]
Box VF12

Collection Context

[Multi-product: see Advertising--Umbrella campaigns]
Box VF12

Collection Context

Music (see also Television--Commercials), 1985-1993
Box VF12

Collection Context

Newspapers (see also Publishing), 1969-2001 Folders 1-2 of 5
Box VF12

Collection Context

Newspapers (see also Publishing), 1969-2001 (continued) Folders 3-5 of 5
Box VF13

Collection Context

Outdoor, 1971-1999 3 folders
Box VF13

Collection Context

People, 1961-1996
Box VF13

Collection Context

Political, 1978-1999 3 folders
Box VF13

Collection Context

Premiums, 1996-1997
Box VF14

Collection Context

[Prices: see Prices main entry]
Box VF14

Collection Context

General, 1967-1997 3 folders
Box VF14

Collection Context

Position/Location, 1959-1997
Box VF14

Collection Context

[Repetition: see Advertising--Repetitive]
Box VF14

Collection Context

Size, 1956-1994
Box VF14

Collection Context

Print

Collection Context

Professional, 1982-1992
Box VF14

Collection Context

[Promotions: see Sales promotion]
Box VF14

Collection Context

Proof of claim, 1972-1998 2 folders
Box VF14

Collection Context

Psychographics, 1996
Box VF14

Collection Context

Public opinion (see also Advertising--Criticisms; Advertising--Impact; Television--Public opinion), 1992-1998
Box VF14

Collection Context

Public service campaigns (see also Ad Council; Advertising--Free), 1984-1996 2 folders
Box VF15

Collection Context

[Reach and frequency: see Advertising--Media--Reach and frequency]
Box VF15

Collection Context

Recall, 1970-2000 2 folders
Box VF15

Collection Context

Recession, 1959-1999 3 folders
Box VF15

Collection Context

Regulations, self-imposed, 1996
Box VF15

Collection Context

Repetitive (see also Television--Commercials--Wear-out), 1973-1995 2 folders
Box VF15

Collection Context

[Research: see Research main entry]
Box VF15

Collection Context

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