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Publisher and early promoter of direct mail marketing; director of Greystone Press which specialized in subscription encyclopedias and continuity series books. The John Stevenson papers span the years 1947-1983 and include correspondence, advertising designs, direct mail/direct marketing mailings, financial records and other materials that document Stevenson's career with Greystone Press selling encyclopedias, book club subscriptions, literary continuity series and home reference manuals. Some of the materials were co-produced by Fred Breismeister, a former New York Post copywriter. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

C. Dayton Bud Titsworth was an executive at Lord, Geller, Federico, Einstein, a subsidiary of the J. Walter Thompson Company (JWT) advertising agency, in the 1970s and 1980s, before starting his own agency. The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The U.S. Census Bureau conducts a nationwide census every 10 years. Census 2000 sought to count and classify a record number of the American population, emphasizing the changing demographics of the country. This collection was donated to the John W. Hartman Center for Sales, Advertising, & Marketing History by Sybil F. Stershic, a member of the Census Advisory Committee of Professional Associations for Census 2000. The collection includes a Census 2000 advertising binder, several informational and promotional posters, a partnership informational kit, and two special reports. There are also two VHS tapes with advertisements from the Census 2000 campaign. Acquired as part of the John W. Hartman Center for Sales, Advertising, & Marketing History.

Advertising executive with Aubrey, Moore & Wallace agency in Chicago, Ill. Letter to W.W. (William Wolff?) Heitler solicits and discusses plays for Campana Company's "First Nighter" radio broadcast series. Radio play criteria (length, structure, content and appropriate social values presented) are discussed. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Walter Weir was an advertising executive, marketing and communications consultant, and professor of advertising. He worked for a number of agencies, including N.W. Ayer & Sons, J. M. Mathes, Lord & Thomas, and Kenyon & Eckhardt. He founded Walter Weir, Inc., which merged into larger firms over the years, was co-owner of Switzerland-based La Borie/Weir S.A., and headed Walter Weir Communications, Inc. Weir also taught advertising at the University of Tennessee and Temple University, wrote three books on advertising, annonymously authored the Creative Man's Corner column in Advertising Age magazine for 25 years, and composed numerous speeches, articles, short stories, poems, songs, and musicals. The Walter Weir Papers span the years 1909 through 1996, the bulk of which cover the 1950s through the early 1990s. The collection consists of audiocassettes, audiotapes, correspondence, course materials, clippings, musical scores, photographs, presentations, proofs, print advertising copy, radio advertisement scripts, songs, speeches, writings, and voiceovers documenting Weir's career in advertising, marketing, consulting, and teaching. The collection also documents Weir's prose, poems, and musicals, as well as his relationship with son Anthony Weir. Agencies and clients represented include the Alexander Proudfoot Company, Green Thumb Corporation, Interhydro AG, Jackson & Perkins Co., La Borie/Weir SA, Ralston Purina, Stratford of Texas, Inc., Walter Weir, Inc., and Walter Weir Communications, Inc. The collection also includes materials relating to Crain Communications Inc., which published Advertising Age, as well as the University of Tennessee and Temple University, and Weir's correspondence with Oscar Hammerstein II.

Wunderman is a direct marketing and behavior-oriented marketing communications firm founded in 1958 as Wunderman Ricotta & Kline. It is currently a subsidiary of the Young & Rubicam agency. The Wunderman Archives span the years 1946-2010 and comprise the administrative records of direct-mail and direct marketing agency Wunderman and its predecessor entities Wunderman Ricotta & Kline, Wunderman Worldwide, Wunderman Cato Johnson, and Impiric, as well as its subsidiary offices in the U.S. and abroad, associated firms such as Stone & Adler and Chapman Direct, and its relations with parent company Young & Rubicam. It includes general office files, policy and procedure manuals, training materials, awards, account files, new business records, professional papers of founder Lester Wunderman and other key executives, samples of client campaigns, photographs, slides and audio cassettes and videocassettes. Clients include American Express, Apple, Army/ROTC, AT&T, Britannica Press, CBS, CIT Financial, Citibank, Columbia House, Ford, Gevalia Kaffe (Kraft), the Grolier Society, IBM, Jackson & Perkins, Johnson & Johnson, Lincoln-Mercury, Manufacturers Hanover Trust, Microsoft, Miller beer, National Rifle Association, New York Telephone/NYNEX, Time (Fortune, Money and Sports Illustrated magazines), Time-Life Books, United States Postal Service (USPS), and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Joint Center for Political and Economic Studies (JCPES) is a nonprofit American research and public policy institution, or think tank, founded in 1970 to aid black elected officials in creating effective policy and successfully serve their constituents. The collection includes subject files, writings, publications, photographs, audiovisual materials, and electronic records pertaining to JCPES events, programs, and projects especially of concern to African Americans in the late 20th century. Collection acquired as part of the John Hope Franklin Research Center for African and African American History and Culture.

Barney Lee Jones was born in Raleigh, NC on June 11, 1920, the only child of Barney Lee Jones and Gladys Estelle Upshur. He worked as an instructor in the Department of Religion from 1948-1950. In 1953, Barney returned to Duke for the rest of his professional career. He served as Chaplain to the University until 1956 when he moved into the administration and instructional arenas as Assistant Dean of Trinity College and Assistant Professor in the Department of Religion. He received his PhD from the Divinity School in 1958. The collection contains materials donated by Dr. Barney Jones, including his memories of Duke from 1930-1960, correspondence, material from the Undergraduate Faculty Council of Arts and Sciences meetings, and clippings. The material ranges in dates from 1957-1995.

ALS. Writes on mineral waters and on a letter by Faraday.

Byrd L. Jones was a professor at the University of Massachusetts Amherst. This collection contains Byrd's correspondence with economist Lauchlin B. Currie concerning his publications on the New Deal era. It forms part of the Economists' Papers Archive.