Search

J. Walter Thompson Company. Euro-Advertising Holding B.V. records, 1979-1985 2.4 Linear Feet

Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Euro-Advertising Holding was formed as an independent subsidiary in 1980 to manage relations among JWT offices in Europe. It was dissolved in 1985.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Frankfurt Office records, 1960-1993 18.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. The Frankfurt office opened in 1952; it was JWT's largest office in continental Europe and served as the hub for coordinating European and international advertising activities. Collection includes acquisition documents; clippings; correspondence; market and research reports; new business and corporate presentation materials; proofs and tear sheets of advertising and other examples of creative work; sketches; slides and other materials. Some materials reflect communication and coordination with other JWT offices, including London, Madrid, and New York. Firms and brands represented in the collection include Bundesbahn; Bundeswehr recruitment; Capri-Sonne; De Beers; Deutsche Bank; Ford; IBM; Kodak Instamatic; Mouson (now part of L'Oréal); Philips; Rowntree Mackintosh; Signal (Elida Gibbs); Unilever; and Zentralsparkasse. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Denis Lanigan papers, 1955-1986 29.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Denis Lanigan was an executive who managed JWT Offices in Frankfurt, London and New York before being named Vice Chairman and Chief Operating Officer. Collection includes correspondence and memoranda, policy manuals and reports, account files and research reports that document Lanigan's career in JWT offices in Frankfurt and New York. Companies represented include Chevron, Kellogg, Kodak, Kraft, Nestle, Pepsi, R.J. Reynolds and Unilever. Acquired as part of the John. W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Frankfurt Office. George Black papers, 1968-1989 39 Linear Feet 29,250 Items

The papers of George Black, former advertising executive of the J. Walter Thompson Company, span the years 1968 to 1989, with the bulk of the material dating from 1972 to 1988. The papers document Black's activities during his tenure as Creative Department Head in the 1970's and then as Chairman of JWT-Frankfurt from 1976 to 1988. During the 1980's, Black presided over an expansion of business in the German Speaking Area (GSA) which included the opening of new offices in Hamburg and Düsseldorf; the establishment of JWT divisions for pharmaceutical advertising (Deltakos) and direct marketing (JWT-Direkt); and the British WPP Group's leveraged buyout of JWT in 1987. General trends and events reflected in the papers include the increasing globalization of clients and markets, the world energy and financial crises of the 1970's, JWT's international expansion and business management worldwide. Specific topics documented include ethical and legal issues surrounding children and advertising in Germany; the production of film and print advertisements for current and prospective clients; Black's membership in professional organizations such as European Association of Advertising Agencies (EAAA) and the Art Directors Club of Germany; Black's participation in JWT international strategic planning groups, with emphasis on Europe and the GSA; promotions and management changes within JWT; and special events and seminars for JWT international staff and clients. The collection consists of correspondence, memoranda, manuscripts, reports, photographs, press releases, speeches, overhead transparencies, agendas, invoices and receipts, contracts, newsletters, articles, advertisements, and collateral literature. Correspondents in the collection include media and management consultants, artists and producers, current and prospective clients, persons affiliated with various agencies, publications, and organizations, and JWT executives such as David Campbell-Harris (JWT-Milan), Jack Cronin (JWT-New York), Peter Horak (JWT-Zürich), Don Johnston (JWT-New York), Denis Lanigan (JWT-London), Eilika Schmidt-Roessler (JWT-Brussels), Alfred Tiefenbrunner (JWT-Vienna), and Hakan Verner-Carlsson (JWT-Stockholm). Clients well-documented in the collection include Braun, Campari, DeBeers, Elida Gibbs, Ford, Jacobs, Kellogg, Kraft, Lever-Sunlicht (Unilever), Nestle, Singer, Pepsi, Warner-Lambert, and Wick.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Frankfurt Office. Advertisements collection, 1950-1991 and undated 126 Linear Feet 6300 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Frankfurt (Germany) office opened in 1952 and served as the main JWT office in Germany, and directed many of JWT's pan-European advertising efforts. The Frankfurt Office Advertisements Collection spans the years 1950 through 1991 and includes newspaper and magazine print advertisements, tear sheets and proofs. Clients include BASF, Burger King, De Beers, Dunlop, Ford, Kraft, Lever Brothers, Pan Am, and Singer. Most advertisements are in German, although some are in English. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Frankfurt Office. Herbert Brungs papers, 1969-1988 6 Linear Feet 5000 Items

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Herbert Brungs was the former chairman OMG (chief operating officer) and managing director (Geschäftsführer) at JWT Frankfurt, Germany, office. The papers of Herbert Brungs span the years 1969 to 1988 and document Brungs' activities as representative to the German trade organization GWA and the as the executive in charge of employee education. The collection contains general files, client files, organizations files, and writings and speeches files. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Frankfurt Office. Burkhard Schwarz papers, 1970-1990 22.7 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Burkhard Schwarz was an advertising executive who served as Managing Director of JWT's Frankfurt Office from 1977-1989. Collection includes correspondence, financial summaries, client files, speeches, meeting minutes and other materials, planning and research reports, and new business presentations. Companies represented include Bacardi, Burger King, DeBeers, Ford, Hill & Knowlton, Jacobs, Kodak, Nestle, Philips, Sunlicht and Unilever. Materials are in German and English. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Hispania records, 1980-1985 and undated 3 Linear Feet

Division of the J. Walter Thompson Company, specializing in marketing communications and advertising to the North American Hispanic market. Founded in 1980, its clients and operations were folded into Mendoza Dillon & Associates upon WPP's acquisition of that agency in 1988. Collection spans the years 1980-1985 and includes correspondence, marketing research, advertising strategy reports and other items. Companies represented include Bumble Bee, Burger King, Ford, Kraft, Sears, Ward Candy (Chunky bar) and William Underwood. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Don Johnston papers, 1964-1996 and undated 17.5 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. Don Johnston (1927-2014) was an executive who served as president, CEO and Chairman during a 26 year career at JWT. The Don Johnston Papers span the years 1964-1996 and document his career in various positions with JWT. The collection includes international and domestic inter-office correspondence, personal and administrative files, management manuals, presentations, speeches, budgets, billings and profit reports, and video-cassettes that relate to planning for JWT projects, committee meetings, marketing research, contracts with clients, management directives, and JWT's corporate mission and philosophy. The papers also touch on Joseph O'Donnell's attempted hostile takeover of the JWT Group, and the purchase of JWT by the WPP Group. Clients represented include: Ford Motor Company, Unilever, Chevron, General Foods, and Uniroyal Tire. Offices represented include: Buenos Aires, Toronto, Chicago, Santiago, Detroit, Paris, Frankfurt, Bombay (Mumbai), London, Tokyo, New York, and Johannesburg.
  1. David M. Rubenstein Rare Book & Manuscript Library

Team Detroit records, 2004-2009 3.0 Linear Feet

Team Detroit was a joint project formed by segments of six WPP agencies in 2006 to focus on advertising and marketing primarily for Ford Motor Company products. Its headquarters were in Dearborn, Michigan. In 2016 Team Detroit became part of WPP bespoke agency GTB. Collection includes marketing plans, research reports, sample advertisements, direct-to-consumer mailings, and launch details for a variety of Ford, Lincoln, Mercury, and Cadillac vehicles. Topics addressed include customer loyalty, digital media, and women car buyers. Companies and brands represented include Cadillac, Ford, J. Walter Thompson Company, Infiniti (Nissan), Lexus, Lincoln, Mercury, Meredith, Microsoft, and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Legal Department microfilmed entertainment contracts, 1924-1957 3.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The JWT Legal Department microfilmed entertainment contracts include contracts for appearances on radio and television broadcasts; correspondence; folios (typically collections of documents relating to an actor's career, or casting for a broadcast program); letters of terms; notices of cancellations of contracts; photographs; talent releases and other printed documents. Talent featured in the sponsored programming include journalists, motion picture actors, musicians, politicians (such as Wendell Willkie), sports announcers, vaudeville blackface and dance performers, writers and other celebrities. Talent-based and variety shows drew from American and international performers, including African Americans and women. Sponsoring firms include Ballantine, Elgin, Ford, General Cigar, Kodak, Kraft, Lever Brothers, Lorillard, Nash Motors, Nestle, Owens-Illinois, RCA, Seven-Up, Shell, Standard Brands, Swift, Textron, Ward Baking and Wrigley. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. New business records, 1924-2014 96.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising companies in the United States. The J. Walter Thompson Company (JWT) New Business Records span the years 1924-2006, with the bulk of materials spanning 1980-1989. The collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial services marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection. Acquired as part of the John W. Hartman Center for Sales, Advertising, & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Newsletter collection, 1910-2018 17 Linear Feet 0.14 Gigabytes

The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest enduring advertising agencies in the U.S. The Newsletter Collection comprises the agency's internally produced newsletters, which date from 1916 through 2005. Newsletters survive from the main office, certain domestic and international offices (particularly from Atlanta, Chicago, Detroit, London, Los Angeles, New York and San Francisco), and divisions and affiliates (especially Brouillard Communications; Lord, Geller, Federico, Einstein; Dialog; and Thompson Recruitment Advertising) of JWT. Topics contained in the newsletters include staff biographical information; office events; account and client news; featured campaigns; marketing; merchandising; consumer behavior; research and planning; developments and issues in television, radio, and print media; and personal activities of the staff. Most of the newsletters are in English, but German, Spanish, French, Italian and Portuguese language publications are also present. As the Company continues to publish house organs, the collection will continue to grow.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. John Sharman papers, 1933-1979 0.4 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. John Sharman (1923-1994) served as Chief Operating Officer of JWT from 1977-1983. Collection includes correspondence, position papers, legal documents and other printed materials. Topics generally relate to JWT relations with its international offices and affiliates, especially in Australia and Apartheid-era South Africa.Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Marketing Vertical Files, 1946-1999 36 Linear Feet 21,000 Items

Collection consists of subject files on a wide range of marketing topics used as reference by J. Walter Thompson Company staff. These topics range from financial information, legal perspectives, employment trends, awards, particular individuals in the industry, media, packaging, trademarks and research; all materials which further reflect the background work and research carried out by J. Walter Thompson Company in the usual course of business. Formats included are primarily newspaper clippings, articles, and pamphlets. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Management Reference Center records, 1967-1994 4.5 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. In 2018 JWT merged with Wunderman to form Wunderman Thompson. The Management Reference Center was a library department of the New York Office that provided documentary and reference services for JWT supervisory staff. Collection includes articles; bibliographies; client case histories; departmental procedures; memoranda; reports; samples of executive speeches and presentations; surveys of market research; and other printed materials that document the operation of the Reference Center. The collection also incorporates secondary research reports produced by the Reference Unit of the New York Office. Companies represented include Kellogg, Nestle, Pepsi, and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Samuel W. (Samuel Williams) Meek papers, 1917-1980 and undated, bulk 1945-1962 3.5 Linear Feet About 800 Items

The Samuel W. Meek Papers span the years from 1917-1980, although the bulk of the material dates from 1945-1962 and a few items are undated. Samuel Meek served as Vice President in Charge of International Operations of the J. Walter Thompson Company from 1930 to 1964. Working out of the New York office as the head of the International Department, Meek established offices around the world, provided continuing support and advice to the heads of these international offices, made policy decisions related to international operations, and served as a consultant to a number of U.S. government and private agencies concerned with international relations and commerce. The Series arrangement created by the J. Walter Thompson archivist reflects Meek's activities and has been retained. Several categories of material are included: correspondence, market surveys and research reports, letters, official documents (such as the records of Meek's military service), and the transcripts of talks.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Memoranda, 1915-2019, bulk 1915-1999 9.34 Linear Feet 0.002 Gigabytes 6700 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. JWT Memoranda cover the years 1915-1999 and include desk-to-desk communications collected by the New York Office Information Center and the New York International Department, along with other materials originating primarily in the New York and Chicago offices. The materials primarily include communications distributed from JWT management to staff, and cover a range of topics including new business acquisitions, account losses, company benefits, social and charitable events, staff and office changes, promotions and retirements, and commentary on articles appearing in the news media. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Allen Thomas papers, 1984-2000 and undated 2.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. Allen Thomas was an executive who served as Chairman of JWT's London Office as well as JWT Europe. Collection includes correspondence, client files, meeting minutes, research reports, presentations and other printed materials. Companies represented include De Beers, Nestle and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Public Relations records, 1934-1999 and undated 45.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection combines the public relations, publicity and promotional efforts of a number of JWT entities, including the Public Relations Department, Public Relations Division, Corporate Communications, Publicity Department, Personality Department and others. Collection includes news and press releases, clippings, photographs, scripts, directories, advertising proofs, print advertisements and other printed materials. Activities represented include baking and other contests, merchandising, nutritional campaigns, syndicated television programming, and youth outreach programs. Companies and institutions represented include 4-H clubs, American Gas Association, Bristol Myers, Burger King, Clairol, Ford, Kodak, Kraft, National Shoe Institute, Planters Peanuts, Radio City Music Hall, Reader's Digest, Royal Baking Powder, Scott Paper, Standard Brands, U.S. Brewer's Association and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Jack Peters papers, 1965-1989 and undated 41 Linear Feet 30,750 Items

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Jack Peters worked at JWT 31 years and served as Chief Operating Officer and President of JWT-USA (1984-1987) and JWT-Worldwide (1986-1987). The Jack Peters Papers span the years 1965-1989 and document Peters' career, especially his role in JWT's international offices, and with the Ford Motor Company advertising account. The collection includes general files related to JWT policies, procedures and personnel, advertising research reports, correspondence files, campaign proofs and launch materials, files related to media campaign strategies, presentation notes and scripts. The collection also contain marketing plans, evaluations and reports for a number of JWT's domestic and international offices, including Argentina, Canada, South Africa as well as offices in Europe and Asia. Represented clients include Eastman Kodak, Ford, Goodyear, Kellogg, Kraft, Miller beer, Twentieth Century Fox, Unilever, and Warner-Lambert.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Bertram Metter papers, 1908-2008 13.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. Bertram Metter was an executive with JWT who served as a creative director and was named Chairman of the company in 1988. The collection includes correspondence, writings, newspaper and magazine clippings, sheet music, printed materials, photographs, and photostats, that document Metter's career in advertising and marketing, as a copywriter, creative director, and Vice Chairman at J. Walter Thompson USA (JWT). The collection provides a record of Metter's early work for the Ford Motor Company's direct marketing operation, and other roles on the Ford account (Metter directed print and television promotion for Ford and participated in the launch of several new car models). The collection also documents Metter's work for clients including the Pepsi-Cola Company (Mexico) and Liggett & Myers Tobacco Company. The collection also contains materials related to Metter's later work as a consultant and author, including drafts of an unpublished book manuscript entitled Breaking the Rules at J. Walter Thompson, a chronicle of his career at JWT. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. W. Lee Preschel papers, 1964-2001 and undated 6.6 Linear Feet About 4950 Items

The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. W. Lee Preschel founded JWT Venezuela in 1964 and served as President of JWT Latin America from 1980-1987. Preschel also acted as Interim Director-Manager of JWT Italy in 1968, served on the JWT Board of Directors beginning in 1980, and became the chairman of the Latin America-Asia Pacific region in 1987. He was named Advertising Personality of the Year in 1987 by the Venezuelan Federation of Advertising Agencies. The W. Lee Preschel Papers span the years 1964-2001 and document Preschel's career as president of the J. Walter Thompson Company's Latin American operations. The collection includes correspondence, memoranda, speeches, presentations, reports, newsletters, clippings, photographs, conference programs and agendas, awards, publications, scrapbooks, memorabilia, and audiovisual materials. Major correspondents include Denis Lanigan and Don Johnston, among others within the company. Clients mentioned include Ford, Kellogg's, Kodak, Draft, Lever, Pond's, Warner-Lambert, R.J. Reynolds/Nabisco, Burger King, and Banco Mercantil y Corpoven. The collection contains materials in English and Spanish, with the majority of the materials in Spanish.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Press clippings, 1890-2009 21.0 Linear Feet

Founded in 1864 in New York, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was absorbed into marketing and communications firm VML in 2023. Collection includes newspaper and magazine clippings, memos, press releases, scrapbooks, and other printed materials that document appearances in mass print media of JWT and its offices, staff, and client accounts. Over the years clippings were variously pasted into scrapbooks; maintained in loose clipping files; photocopied and published as bound compilations. A portion of the collection focuses on JWT's takeover by British firm WPP and the careers of executives Burt Manning and Joe O'Donnel around the time of the takeover. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Vergil D. Reed and Lubertus Smilde papers, 1944-1960 1.3 Linear Feet 1000 Items

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Vergil Reed was director of the U.S Bureau of the Census (1940s), Director of Research and an economist with J. Walter Thompson Company (1940s-1950s), as well as a professor of marketing and foreign trade at Michigan State, Columbia and Boston Universities. Lubertus Smilde was Reed's colleague and successor in the Market Research Department at JWT. The Vergil D. Reed and Lubertus Smilde Papers span the years 1944 to 1960 and include correspondence, memoranda, office files, client files, reports, speeches, and newspaper clippings, as well as some advertisements. The material forms the body of extant records for Reed's work as Director of Research for JWT; however, a substantial portion of the collection originated in the office of Reed's colleague and successor, Lubertus Smilde. Topics include analysis of population trends and their influence on various markets; views of the private enterprise system; how research findings might be applicable to JWT clients; and work on JWT's World Markets Series. Correspondents include Arno Johnson, Samuel Meek, and Norman Strouse.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Wally O'Brien papers, 1948-2001 and undated 15.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Walter J. (Wally) O'Brien was an executive with JWT and JWT Group, serving in a number of offices and as Vice Chairman of the company. Collection includes texts and accompanying slides of speeches and presentations; financial and management reports, correspondence and other printed materials as well as audiovisual materials in multiple formats (videocassettes, audio cassettes and tape reels, film reels). Companies represented include Beatrice, Burger King, De Beers, Ford, Goodyear, IBM, Kellogg, Kodak, Kraft, Lord Geller Federico Einstein, Mattel, Nestle, Pepsi, Philips, Reynolds Tobacco, Rolex, Unilever and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Joseph O'Donnell papers, 1947-1987 and undated, bulk 1986 12 Linear Feet 6000 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Joseph O'Donnell was an executive with JWT and served as the company's Chief Executive Officer during 1986. The Joseph O'Donnell Papers cover the years 1947-1987, with the bulk of materials from 1986, the year O'Donnell served as Chief Executive Officer of JWT. The collection primarily consists of correspondence, memoranda, reports of company performance, presentations and company policy information. The collection also includes personnel-related records, photographs, and videocassettes of television commercials of JWT and competing agencies. Companies represented in the collection include Beatrice Foods; Kodak; Ford; Hyatt Hotels; IBM; Kellogg's; Kraft; Pepsi-Cola; Sprint; Unilever; and U.S. Air. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Evan Peters scrapbooks, 1942-1952 1.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Evan Peters was an advertising executive and public relations specialist with JWT's offices in Seattle, San Francisco and Los Angeles. Collection includes clippings, correspondence, photographs, brochures and other printed material that documents Peters' career in advertising and public relations during the 1940s and early 1950s. Brief biographical sketches throughout the scrapbooks outline Peters' career with the Olympic Hotel in Seattle and with J. Walter Thompson (JWT) offices in Seattle, Los Angeles and San Francisco. Companies represented include California Raisin Advisory Board, Ford and the Ford Dealer Association, Glenn McCarthy Productions, Holly Sugar, International Minerals (makers of Ac'cent flavor enhancer), Kiwanis International (National Kids Day), Mabs of Hollywood, National Citrus Merchandising Committee (National Orange and Tangerine Week), Olga swimwear (Phillips-Van Heusen), San Francisco Municipal Railway, Washington State Apple Advertising Commission (Washington Apple Blossom Festival, Miss Delicious beauty contest) and Washington State Dairy Council. Many of the photographs and clippings feature business executives and Hollywood celebrities participating in festival events or modeling swimwear. Some materials depict American and foreign service personnel during World War II. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. J. Walter Source records, 1969-1997 11.0 Linear Feet 1 Megabytes

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. Collection includes account and campaign case studies; demographic studies; economic analyses; media studies; research reports; and other printed and audiovisual materials. Topics include advertising to women, children, and young adults; African American and Hispanic markets; beverages (alcoholic, coffee); broadcast media including radio and television; private label (house brand) products; product categories. Companies represented include 7-Eleven (Southland); American Chicle; Bosch; Burger King; Circuit City; Clairol; De Beers; Esso; Ford; Heinz; J.I. Case; Johnson & Johnson; Kellogg; Kraft; Lever Brothers; Miller Brewing; Nestlé; Pizza Hut; Polaroid; Princess Cruises; Procter & Gamble; Ragu; Reynolds Metals; Scott Paper; Sprint; U.S. Marine Corps; Unilever; Vons; W.A. Taylor; Wedgwood. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Small Accessions, 1895-2006 14.8 Linear Feet 10,000 Items

Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Collection spans the years 1895-2006 and includes research reports, policy manuals, correspondence, writings and presentations and other materials documenting JWT's history and operations. It is an artificial collection that gathers a large number of small accessions and loose materials discovered during periodic cleanup and inventory of archival stacks and office spaces. Also included are some videocassettes and audio tapes. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing history.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Thomas Sutton papers, 1965-1975 and undated 6.6 Linear Feet 4950 Items

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Thomas Sutton was an executive in charge of JWT's international operations during the 1960s-1970s. The Thomas Sutton Papers span the years 1965-1975 and document Sutton's career, especially his role in JWT's international expansion and the establishment of global advertising markets. The papers provide insight into JWT's international financial matters--budgets, salary structure, stock incentive plans and market shares--as well as personnel policies, client relations, product launches, television advertising projects and marketing research and strategies, seen from the perspective of Sutton's position as JWT chief executive for international operations. The papers also contain marketing plans, evaluations and reports for a number of JWT's international offices, that provide a detailed glimpse into JWT's operations within the respective countries' economic and socio-political contexts. The offices represented include Amsterdam, Bogotá, Brussels, Buenos Aires, Caracas, Ceylon, Copenhagen, Frankfurt, Johannesburg, Karachi, Lima, London, Mexico City, Milan, Paris, Rio de Janeiro, San Juan, Santiago, Sydney, Tokyo, Toronto, Vienna and Zürich. Key clients include the Honda Motor Company, Eastman Kodak Company, Ford Motor Company, the Hertz Corporation, IBM, Johnson & Johnson, Kellogg Company, Liggett & Myers Tobacco Company, Nestlé, Pan American World Airways, PepsiCo, Inc. and Unilever (Lever Brothers).
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Granger Tripp papers, 1958-1984 0.8 Linear Feet about 600 items

The Papers of Granger Tripp span the years 1958-1984. They chiefly consist of presentations and speeches, but also include correspondence, memoranda, publications, and clippings, as well as a manuscript score for the Kodak song "The Times of Your Life," photographs, and audiovisual material.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Treasurer's Office records, 1929-1952 4 Linear Feet circa 3,000 Items

Treasurer's Office Records span the years from 1928-1952, although the bulk of the material dates from 1928 to the 1940s. The collection documents the financial operations of JWT offices around the world and to a lesser extent in the United States. The materials consist of correspondence, financial records, and legal documents relating to the activities of JWT's Treasurer's Office. Correspondents include Earle Clark (Treasurer, 1921-39), Donald C. Foote, (Assistant Treasurer in charge of accounting and budgeting in JWT's international operations, 1937-52), Luther O. Lemon (Assistant Treasurer and Comptroller, 1937-46; Treasurer, 1946-57), and Sam Meek (Vice President in charge of International Operations 1930-64); senior staff members in domestic and international offices; JWT's legal counsel; and representatives from numerous financial institutions. Multinational clients represented in the International Offices Series are the Eastman Kodak Company, the Kellogg Company, the Gillette Company, RCA, and Reader's Digest. International offices well-documented include those in Antwerp, Berlin, Bombay, Bucharest, London, and Mexico City. Records for many of JWT's offices are not included in the Treasurer's Office Records, which indicates that the files in their present form may be incomplete.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Thompson Way/Thompson Total Branding records, approximately 1975-2000 and undated 6.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection consists of training and policy manuals, presentations, other printed materials and videocassettes pertaining to the T-Plan, Thompson Way and Thompson Total Branding programs. Materials appear in English, Spanish and Japanese and include materials from JWT offices in The U.S., Argentina, Australia, Canada, India, Italy, Japan, Mexico and Thailand. Case study information for individual companies include DeBeers, Ford, Nabisco (Ritz crackers), Nabob Coffee, Nestle, Steppenwolf Theater and White Castle. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Albert B. Stridsberg papers, 1950-2001 and undated 5.7 Linear Feet 3,111 Items

Correspondence, memos, reports, speeches, and printed items relating to Stridsberg's career at the J. Walter Thompson Company. Documentation includes reports and pamphlets that address television advertising to men and children, brand advertising, public service campaigns, the role of research in advertising, tobacco marketing, JWT's international offices and clients. Also included are texts of speeches by Rena Bartos and other JWT officers, and Stridsberg's reminiscences of his years at J. Walter Thompson Company in the 1960s and 1970s, especially regarding Ralph Nader and the Ford Motor Company as well as international cigarette marketing. The printed material includes issues of a serial, Motivations (1956-1957), and other bulletins published by Ernest Dichter's Institute for Motivational Research. Audiovisual materials include radio compilation cassettes produced by the Radio Advertising Bureau and other entities; 16mm films Coca-Cola campaigns by McCann-Erickson agency (undated) and a 1976 reel from Dancer Fitzgerald Sample. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Washington Office records, 1975-1976 0.2 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. The Washington, D.C. office opened in 1944. Collection includes correspondence, press releases, project proposals and other printed materials that pertain to activities surrounding the American bicentennial celebration. Entities represented include the American Revolution Bicentennial Administration and the Washington Metropolitan Area Tranist Authority. Collection also includes an announcement of an internship aimed at minority applicants at Howard and other area schools. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Burt Manning papers, 1930-1999 80 Linear Feet 0.04 Gigabytes (116 files)

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Burt Manning was an advertising executive at JWT who served as Chief Creative Officer and Chairman/Chief Executive Officer (1987-1998). Collection spans the years 1956-1988 and includes correspondence, reports, policy manuals, presentations, speeches and other materials that document Manning's career as Creative Director and executive at JWT offices in Chicago and New York. Companies represented include American Advertising Federation, American Association of Advertising Agencies, Association of National Advertisers, Burger King, Ford, GTE Sprint, Institute of Life Insurance, Leo Burnett, Miller, Pepsi, Quaker Oats (Aunt Jemima, Ken-L-Ration, Puss 'n Boots), Schlitz, Scott Paper, Twentieth Century Fox and the U.S. Marine Corps. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Norman H. Strouse papers, 1852-2003 19.0 Linear Feet

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Norman Hulbert Strouse served as Chairman and Chief Executive Officer of JWT during the 1960s. He was also a noted bibliophile and private publisher. Collection includes correspondence, office files and memoranda, reports, writings and speeches, charts, client presentations, notes and notebooks, publications, clippings, photographs, and scrapbooks. The collection primarily documents Strouse's work in the JWT Detroit Office; other files touch on corporate administration for the entire company; company history; and public relations. Major clients include Ford, Kraft foods, and Scott paper products. The collection also partially documents Strouse's interests as a bibliophile: book collecting; the works of Robert Louis Stevenson; and his involvement with Silverado Press.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undated 58 Linear Feet 6000 Items

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Anthony Viola worked as a Creative executive with a number of agencies before retiring as Senior Art Director with JWT. The Anthony J. Viola Papers span the years 1968-2009 and document Viola's career, especially his role as an art director at JWT's New York, Chicago, and Lisbon offices. The papers include some correspondence and other office files but the bulk of the collection consists of artwork for print advertisements and television storyboards; along with videocassettes, videotapes, DVDs and 16mm films of television commercials created by Viola. The papers cover JWT offices in Chicago; New York; Milan (Italy); Buenos Aires (Argentina); Lisbon (Portugal); and Santiago (Chile). Key clients include Bell Atlantic; the City of Boston; Citibank; Dole; Kodak; Interstate Bakeries; Johnson & Johnson; Kellogg; Kimberly Clark; Kraft Foods; Mars; Miller beer; Nestlé; Pepsi; Pfizer; Reckitt & Benckiser; Rolex; Sears; Schlitz; Unilever; and Warner Lambert. Most of the files are in English; some materials are in Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. World Advertising Forum (EPCOT) records, 1964-1984 and undated 3.5 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The World Advertising Forum was a meeting, held in 1984 at the EPCOT Center in Florida, of representatives from JWT worldwide offices to share creative ideas and solidify a global creative strategy. Collection includes correspondence, speeches, pamphlets and other printed materials, policy manuals and advertising case histories. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. James Webb Young papers, 1927-1984 1.2 Linear Feet circa 275 Items

The James Webb Young Papers chiefly consist of correspondence, memoranda, reports, and publications and span the years 1927-1984. These materials provide insights into Young's career as well as the operational aspects of the J. Walter Thompson Company, especially the early development of their international branch offices.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. 16mm Microfilm Investigations, 1913-1950 and undated 3 Linear Feet (53 items)

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT 16mm Microfilm Investigations span the years 1913-1950 and consist of research reports, market studies, account histories, office overviews, campaign studies and other investigative documents. Clients include Andrew Jergens, Ballantine, Corning, Kodak, Emerson Drug, General Cigar, J&J Colman, J.B. Williams, J.P. Stevens, Johns-Manville, Lehn & Fink, Lever Brothers (Unilever), Lorillard, Northam Warren, Penick & Ford, Pond's, R.T. French, Scott Paper, Standard Brands and the U.S. Marine Corps. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Legal Department microfilmed talent consents and releases, 1920-1957 3.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Legal Department microfilmed talent consents and releases collection consist of release forms and consent agreements between radio, screen and motion picture actors and actresses, models, producers and stage production staff to allow photographs, testimonials, mentions or other forms of likeness to be used in promotion of programming, advertising, contests and publications by JWT clients. The collection also includes photographs, memos and other correspondence. Releases and contracts include white, Latino and African American actors, as well as broadcast materials in French and Spanish for national and international programming. Correspondence covers a number of topics including guardian consents for underage talent; name and marital status changes; refusals of consent; and death notices. Client organizations represented in the collection include Chesebrough-Pond's, Ford, J.B. Williams, Lever Brothers, Kodak, New York Subways, and Standard Brands. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. 16mm microfilm Legal Department records, 1916-1958 and undated 3.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection includes correspondence, invoices, claim forms, reports and other printed materials. Topics include billing, clearances, federal laws, insurance claims, taxes and unsolicited ideas. Companies and organizations represented include American Association of Advertising Agencies (AAAA), American Federation of Musicians (AFM), American Federation of Radio Actors (AFRA), Federal Communication Commmission (FCC), Federal Trade Commission (FTC), Atlantis Sales, Ballantine, Bowman Dairy, Elgin Watch, Ford, General Cigar, J.B. Williams, Johns-Manville, Kodak, Kraft, Lever Brothers, Owens-Illinois Glass, Pan Am, Pond's, Scott Paper, Seven-Up, Shell, Standard Brands, Swift, U.S. Brewers Foundation, U.S. Playing Card, W.F. Young, Ward Baking and Weco. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Advertising and Marketing Intelligence Database records, 1977-1983 and undated 1.8 Linear Feet 1125 Items

The J. Walter Thompson Company, Advertising and Marketing Intelligence Database Records date from 1977 to 1983, with some undated material. The collection contains information on the development and early years of the Advertising and Marketing Intelligence (AMI) database, successor to the Issues Monitoring System (1970s) produced by the New York Times (NYT) Information Bank and the White House; a JWT/NYT advertising and marketing news database (1979) drawn from over 60 major business publications; and AD/KIT, or "Advertising Key Information Tracking System." Available by subscription and via telnet, AMI began in 1980 and tracked news items according to an advertising keyword index. The collection details the conception, announcement, and initial years of operation of AMI with financial data, marketing and management information, marketing research, and slide presentation scripts. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Don Ayers papers, 1968-1988 1.2 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. In 2018 JWT merged with Wunderman to form Wunderman Thompson. Don Ayers was an advertising executive and creative director at JWT during the 1960s to 1980s, mainly with the New York Office. Collection includes clippings, correspondence, memoranda, notes, and scripts for radio and television commercials. Materials primarily relate to Ford but other clients including Lever Brothers, Planters, and Warner-Lambert are also represented. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. JWT Corporate Archives records, 1971-1987 and undated 3.5 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection includes correspondence, accession records, collection inventories and finding aids, reports on JWT company and office histories, and transcripts of interviews with JWT executives. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. William James Carlton Diaries and Biography, 1862-1877 0.6 Linear Feet about 375 Items

The diaries of William James Carlton span the years 1862 to 1877; the biography dates to about 1964. There are transcripts of the diaries and a draft manuscript of a biography, A Portrait of William James Carlton, 1838-1902, by Frankie McKee Robins. The transcripts are slightly annotated. For the years from 1862 to November 1864 the diaries chronicle William James Carlton's participation in the United States Civil War. From 1864 to 1877, the diaries primarily describe family events and church-related activities. A December 1873 entry indicates that no diaries were kept for the years 1865 to 1872. The bulk of the biography describes the years from 1861 to 1862.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Colin Dawkins papers, 1776-1986 7.9 Linear Feet circa 3,800 Items

The papers of Colin Dawkins, a former Vice President of the J. Walter Thompson (JWT) advertising agency, span the years 1776 to 1986 with the bulk of the papers being dated between 1920 and 1981. The collection consists of Dawkins's research files, gathered for a proposed book on the history of the advertising business as it paralleled and was influenced by the growth and international development of JWT. These files contain correspondence, printed materials (including JWT newsletters), articles, clippings, speeches, writings, advertisements, reports, oral interview transcripts and cassette tapes. Clients represented in this collection include primarily the Ford Motor Company but also Kraft, Chesebrough-Ponds, Pan American, and Lever Brothers, and JWT executives represented include James Walter Thompson, Stanley Resor, Howard Kohl, Sam Meek, Helen Lansdowne Resor, Edward G. Wilson, Shirley Woodell, James Webb Young, and Dan Seymour. Much of the collection duplicates material found elsewhere in the extensive J. Walter Thompson Company Archives and many items are photocopies; however, the collection does contain unique material specifically in the Oral Interview Series and items thoughout the collection which Colin Dawkins collected.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Corporate Documentation, 1896-2008 62 Linear Feet

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Corporate Documentation primarily consists of minute books to the regular meetings of JWT's stockholders and Directors; administrative and finance records; and reports from JWT's subsidiaries, committees and other institutional bodies. Topics covered include annual assessments of agency performance; planning; by-laws; stock incentive plans and retirement plans; and efforts to standardize operational practices across the many offices of JWT. The collection also includes background information relative to annual meetings, and the anniversaries of various offices. The collection derives from the RG1 Record Group, Corporate Documentation and General Reference, created by the JWT Archives prior to the transfer of the archives to Duke University.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Corporation Vertical Files, circa 1915-1999, bulk 1960s-1990s 43.1 Linear Feet (approximately 26,000 items)

Alphabetical files of miscellaneous information about hundreds of mainly U.S. corporations, some of them domestic and many multinational. The fullest documentation tends to be for companies that are or have been JWT clients (notably Kraft, Quaker Oats, Sears, Ford, Northern Telcom, Gerber, Kellogg, Philip Morris, Oscar Mayer, Kemper, S.C. Johnson, McDonnell Douglas, Jos. Schlitz, 7-Up, and others) and several that are or were major competitors of JWT clients (e.g. AT&T, McDonald's, General Motors, among others). Files contain widely diverse formats of information including internal JWT unpublished reports and memoranda; many articles clipped from magazines (especially trade press) and newspapers; articles printed from computer databases; company publications and annual reports; historical booklets and articles; three vinyl record albums; and miscellaneous items. The richest files tend to be those for major JWT Chicago office accounts, with by far the greatest amount and diversity of information on Kraft. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Diners/Fugazy Travel and Incentive Company records, 1970-1975 and undated 3.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Diners/Fugazy Travel and Incentive was a short-lived (1970-1976) joint venture between JWT and General Leisure, Inc. offering a range of travel, merchandising and sales incentive programs. It was sold to Thomas Cook in 1976. Collection includes legal and financial papers, correspondence and memoranda, meeting minutes, clippings, reports and other materials relating to the establishment and operation of the enterprise. Companies represented include Austin Travel, Brasch Associates, Ford, Montgomery Ward, Phillips Petroleum, Reader's Digest, Sunsweet and Travelco, as well as materials relating to William (Bill) Denis Fugazy. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. International Advertisements collection, 1900-2006 43 Linear Feet

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the world. It opened its first international office in London in 1899, and by 1930 the agency had established offices in some 30 countries. At present, JWT manages offices or partnership arrangements in approximately 90 countries. The J. Walter Thompson Company (JWT) International Advertisements Collection spans the years 1900-2004 and consists primarily of print advertisements, along with some transparencies, photocopies of advertising, and other collateral material that document some of JWT's international advertising campaigns through the 20th century. Clients include a variety of local, national and multinational commercial firms, as well as government institutions and public service organizations. The holdings of the collection are uneven, with the bulk of the advertisements dating from the mid-1960s up to about 1990. There are limited early advertisements from Chesebrough-Pond's, General Motors, and other clients dating from the late 1920s and early 1930s in print and on microfilm from the various offices established during those years. There are almost no international advertisements from roughly 1933 to the middle of the 1950s. The United Kingdom, the British Commonwealth countries, and Latin America account for most of the advertisements from the mid-1950s to the late 1970s. While the holdings since about 1980 are much larger than earlier holdings, they are by no means complete, and vary substantially from office to office. Key multinational clients represented in the collection include Chesebrough-Pond's, Eastman Kodak, Ford, General Motors, Kraft, IBM, Pepsi, R.J. Reynolds, and Unilever. English translations of foreign-language advertisements are often provided by JWT's Asian and Pacific Offices. European and Latin American Offices provided translations far less frequently. Advertisements for members of the British Commonwealth are generally available in English only or in both English and the local language. Spanish-language advertisements produced by JWT offices in the United States, intended for the domestic Spanish-speaking population as well as for Latin America, may be found in the J. Walter Thompson Company Domestic Advertisements Collection.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. International Intelligence Unit records, 1955-2002 15.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. In 2018 JWT merged with Wunderman to form Wunderman Thompson. The International Intelligence Unit operated from JWT's New York office and was responsible for coordinating communications regarding activites at JWT's non-U.S offices. Collection includes clippings, correspondence, data sheets, financial records, photographs, reports, videocassettes and other materials that document the activities of the International Intelligence Unit. Materials relate primarily to advertising account activity; capital expenditures and investments; real estate and office space acquisition; relations with partner firms and subsidiaries. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Ronald B. Kaatz papers, 1915-1996 and undated 3.35 Linear Feet 2500 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Ronald B. Kaatz was a network broadcast supervisor, Media Director and Senior Vice President at JWT's Chicago office, where he specialized in cable television advertising. The Ronald B. Kaatz Papers cover the years 1915-1996, with the bulk of materials dating from the 1970s to the 1990s, roughly the period during which Kaatz worked in the media department at the J. Walter Thompson (JWT) Chicago office. The collection consists of research materials, clippings, presentations and slides related to media research and planning, television viewers and advertising. The collection also includes some memoranda and correspondence from other JWT employees; materials from Kaatz's teaching at Northwestern University; and programs from various meetings of television and advertising professionals. Topics addressed include various advertising media--out-of-home (outdoor), Business-to-business (industrial), radio, direct mail, print, and television (broadcast and cable)--as well as marketing to youth, ethnic, and gay consumers. Companies represented in the collection include S.C. Johnson (Johnson Wax), Kraft, Sears, the Partnership for a Drug-Free America, and the Magazine Publishers Association. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. James Kennedy papers, 1979-1983 and undated 12.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Kennedy was an executive and Director of Human Resources. Collection includes correspondence, brochures, research reports and other printed materials. JWT subsidiaries and other firms represented include Brouillard Communications, Hill & Knowlton, Lansdowne, Lord Geller Federico & Einstein, Soskin/Thompson Associates and Thompson Recruitment Advertising. Materials touch on a variety of topics relating to personnel management, including affirmative action, alcohol counseling, career development, compensation, executive succession, professional development, retirement and training. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Bill Lane papers, 1967-1978 2 Linear Feet 1,000 Items

Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. William M. Bill Lane was a Creative Director and Executive at several JWT offices. Collection spans the years 1967-1978 and includes account planning documents, creative briefs, correspondence and printed materials that primarily document the early years of Lane's career at JWT. The bulk of materials relate to Kodak campaigns in print, radio and television media. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Roy Glah papers, 1947-2003 and undated 33.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Roy Glah was an executive and assistant to the CEO at the JWT New York Office. Includes correspondence and memoranda, research reports, presentations, speeches and other printed materials. Non-print materials include slides, audio and video cassettes, and computer discs. Materials primarily relate to top-level management of JWT, coordination between international offices, corporate vision and long-term strategy, interaction with parent company WPP. A significant portion of materials pertain to logistics and planning for executive-level meetings and conferences and client presentations. Companies represented include Bell Atlantic, Ford, Kellogg, Kodak, Nestle, Philip Morris, Rolex, Unilever and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Information Center records, 1890s-1987 19.5 Linear Feet ca. 9,500 Items

The Information Center Records span the years from the 1890s to 1987 with the bulk dating from the 1940s to 1987. Reports, memoranda, clippings, financial papers, and printed materials that relate to specific J. Walter Thompson Company accounts and offices and to advertising strategies comprise the majority of the collection and are found in the Vertical Files Series and Communications Committee Reports Series. The Information Center Records provide information about a wide variety of J. Walter Thompson accounts, specific details about its operation of domestic and international offices, and an in-depth view of how specific products were evaluated and promoted. The history of the J. Walter Thompson Company, the organization of multinational advertising agencies, and advertising research and marketing are also represented in this collection.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Radio and Television Department. Maury Holland papers, 1948-1959 1.2 Linear Feet 750 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Maury (C. Maurice) Holland (1896-1974) was a Vaudeville and Broadway actor before joining the JWT New York Office's Radio and Television Department in 1936 to direct radio and television programs for the agency. Collection includes scripts for and copies of outgoing memoranda regarding content and format of television programs and advertisements, as well as budget and production information. Programs include Bat Masterson, Jackie Gleason Show, Kraft Television Theatre, Naked City and The Price is Right. Actors and writers represented in the collection include J.P. McEvoy, Jackie Gleason, Milton Berle, Mitch Miller and Moura Budberg. Advertisers include the Advertising Council, Coldene, Kraft, Quaker Oats and Rinso. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Kennett Webb Hinks papers, 1953-1963 and undated 2.4 Linear Feet

Director of Research, Pacific Coast Manager, Manager of Berlin office, account representative, Vice President and Director of J. Walter Thompson Company, 1921-1963. The papers of Kennett Webb Hinks, an executive of the J. Walter Thompson Company, an advertising agency, span the years 1955-1963, and some are undated. The materials consist of copies of Hinks's outgoing office correspondence and memoranda. Letters discuss the planning of advertising campaigns for print, film and radio; market research; product design; selling strategies and advertising techniques; and budgeting. Many include summaries of business meetings. Correspondents include staff members, business associates and clients. The majority of the documents concern Lever Brothers Limited, manufacturer of a variety of soap and bathroom products. Other clients include the Wool Bureau and the New Holland Machine Company. There are frequent communications with other JWT offices in the United States and abroad. A limited amount of material pertains to Hinks's personal, business, and social affairs. Addition focuses on production issues pertaining to the Lever Brothers' Lux Radio and Video Theater program: casting, production services, properties (scripts, adaptations and tie-ins), ratings and reviews, move to a one-hour format, and other issues. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Jack Hilton papers, 1969-1979 and undated 1.5 Linear Feet 1050 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Jack Hilton was a radio and management consultant who joined the Public Relations Department of JWT, and held positions of Chief Operating Officer and President of the Telecommunications Division at JWT during the 1970s. The Jack Hilton Papers cover the years 1969-1979 and contains files primarily relating to Hilton's work in the Public Relations Department of the J. Walter Thompson Company (JWT). The collection consists of scripts from Hilton's radio program Balance Sheet; quarterly reports from the public relations department of JWT; public relation accounts; correspondence related to personnel and financial issues; a TeleCommunications Development Course; applications to professional organizations; and biographical information including a photograph. Clients mentioned in the papers include Exxon, Ford, Kraft, Mobil Oil, Seven-Up, and Sears. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Competitive advertisements, pre-1955 group, 1907-1965 85 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. The collection includes newspaper and magazine print advertisements for companies and consumer products that competed with those of JWT clients. Product categories include airlines; alcoholic and non-alcoholic beverages; bus and cruise lines; cosmetics; food; hair preparations; health products and drugs; household appliances and furnishings; radios and televisions; railroads; shaving preparations and toiletries; and tobacco products. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Ed George papers, 1938-2013 and undated 14.2 Linear Feet

The J. Walter Thompson Company (JWT) was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies. Edward Acheson George was an Creative Director and executive at several JWT offices. Collection includes correspondence, reports, scripts, tear sheets and other printed materials; drawings, sketches, cartoons, paintings, storyboards and packaging designs; and audiovisual materials (phonograph records, videocassettes, audio tapes). Companies represented include Burger King, Champion, Eaton, Faygo, Foote Cone & Belding, Ford, Hawaii Express, Kawasaki, Liggett & Myers, Mazda, Monroe, Oscar Mayer, Parker Pen, Playboy, and Seven-Up. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. John J. Hamilton papers, 1976-1982 1.5 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. John J. Hamilton was an executive with the agency during the 1970s and 1980s. Collection iIncludes company policy documents and reports, research reports, new business and client presentations and other printed materials. Companies represented include JWT offices in San Francisco, India and Hong Kong; CBS; Deutsch Bank and Lufthansa. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Domestic advertisements, part 2, 1903-2009 70.0 Linear Feet 4.3 Gigabytes (1373 files)

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. Collection includes posters, proofs, tearsheets, design elements, and digital files that represent the creative work products of JWT's various U.S. offices for its client accounts. Companies represented include Bell Atlantic, Bristol-Myers, Chevron, Ford, Goodyear, Kraft, McDonnell Douglas, Northern Telecom, Oscar Mayer, Quaker Oats, Southland (7-Eleven), Sprint, and the U.S. Marine Corps. This collection represents a continuation of the J. Walter Thompson Company domestic advertisements, part 1. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Nan Findlow papers, 1930-1995 and undated, bulk 1959-1967 4.6 Linear Feet 405 Items

Nan Findlow was an advertising executive and entrepreneur. She was Creative Director for major retail companies, including Bamberger's and Macy's department stores, and held executive positions with the Ross Roy and J. Walter Thompson Company advertising agencies before founding her own consulting agency, Nan Findlow Creative Services. The Nan Findlow Papers span the years 1930-1995, the bulk of which document the period 1959-1967, and include clippings, photographs, advertising scripts for television commercials, print advertisements, story boards, marketing reports, correspondence, corporate memoranda, trade literature, speeches, and company newsletters. The bulk of the materials represents Findlow's time as an executive at the J. Walter Thompson Company (JWT), where her client assignments included American Home Products (Boyle-Midway), Chesebrough-Pond's, Lever Brothers Company, McCall's, Prince Matchabelli perfume, Revlon, and Scott Paper Company. In addition, there are brochures from Macy's and Georg-Jensen Inc., proofs, tear sheets, and artwork from L. Bamberger & Co. and Ross Roy of New York. The collection also includes writings, press releases, and account-history reports prepared by Nan Findlow Creative Services, the marketing consultant firm Findlow founded upon leaving JWT.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Herbert Eames papers, 1974-1985 and undated 2 Linear Feet 1500 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Herbert Eames was an executive at JWT and served as the company's Chief Financial Officer and Executive Vice President of Finance and Administration between 1980-1984. The Herbert Eames Papers cover the period of 1974-1985, with the bulk of the material spanning 1980-1984, during which time Eames served as Chief Financial Officer at JWT. The papers relate to the operations and finances of JWT offices and subsidiaries around the world. The collection includes memos, correspondence, press releases, clippings, and materials relating to management meetings, and reports on financial, administrative, operational, valuation and real estate matters. Companies represented include JWT subsidiaries such as Hill and Knowlton, Brouillard Communications, Lansdowne, Thompson Recruitment Advertising and JWT Canada, and clients such as Kraft, along with JWT offices in Chicago and Frankfurt. Collection also touches on relations with Gray and Company. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Peter Dunham papers, 1960-1967 0.4 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. Peter Dunham (1921-2011) worked at JWT from 1950-1974, primarily in international activities as a field representative and account manager. Collection includes correspondence; descriptions of JWT international field offices; travel itineraries for office visits by JWT executives including Dan Seymour and Tom Sutton. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Jack Cronin papers, 1964-1996 and undated 21.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. John J. (Jack) Cronin was an advertising executive who managed JWT's Canadian and European operations before becoming Vice Chairman of JWT. Collection includes correspondence, financial and management statements; research reports; client files and other printed materials along with slides and videocassettes of presentations. Companies represented include various JWT offices as well as Burger King, ComputerLand, Ford, ITV, International Television Association (ITVA), Kellogg, Kraft, Nestle, Pepsi, Philips, Schick and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Rena Bartos papers, 1960-2003 and undated, bulk 1975-1991 28 Linear Feet

Rena Bartos worked as a marketing researcher, advertising executive, and consultant from 1960 to 1998. She directed research at the McCann Erickson advertising agency and held the position of Senior Vice President at the J. Walter Thompson Company before forming her own marketing consulting firm, The Rena Bartos Company. Collection consists of speeches and presentations, publications, research, and correspondence related to Bartos' career in the marketing research divisions of McCann Erickson and the J. Walter Thompson Company, spanning the years 1960-1998, with the bulk of the contents from 1975-1991. Other items in the collection include video and audio copies of speeches and presentations by Bartos, a brief history of the J. Walter Thompson Company, as well as drafts of articles and manuscripts. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Chicago Office. Print proof books, 1930-2007 and undated 12.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The Chicago Office opened in 1891. Collection consists of scrapbooks holding examples of print advertisements produced in a given year. Also included are slides of print advertisements made during microfilming of older proof books. Companies represented include Blockbuster, Dell, Heinz, Kimberly Clark, Kraft, Miller beer, Motorola, Nabisco, Nestle, Northwestern Mutual, Oscar Mayer and Quaker Oat. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Harry Clark papers, 1945-1992 and undated 16.85 Linear Feet 12,640 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Harry Clark was an advertising executive who served as Director of JWT's Frankfurt Office and eventually of JWT's New York Office; Managing Director of Landsdowne Advertising, a JWT subsidiary; and co-founder of Smith Clark Associates, a consulting firm based in Princeton, N.J. The Harry Clark Papers cover the years 1945-1992, with the bulk of materials dating from the 1970s, the period during which Clark served as Director of the JWT Frankfurt Office, and during 1984-1986, when he served as Director of JWT in New York. The collection primarily consists of correspondence, administrative forms, presentations, speeches, meeting files, proofs, and financial reports, with extensive records from the Frankfurt Office. Companies represented include Braun, Chevron, De Beers, Eastman Kodak Company, Kellogg Company, Pan American Airways, PepsiCo, Rustenburg Platinum Mines, and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Corporate anniversaries records, 1945-2014 5.8 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Collection contains clippings, correspondence, published commemorations, videotapes, memorabilia and other materials produced or collected relating to key JWT anniversaries. Includes materials relating to anniversaries of the JWT London Office and also JWT's client relationship with Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Account files, 1885-2012 and undated, bulk 1920-2006 460 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. Collection includes information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Derek Norman papers, 1965-1993 and undated 6.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Derek Norman was an advertising executive who worked at the JWT London and Chicago offices and later at Leo Burnett agency in Chicago, Ill. Collection includes print advertisements, advertising designs and layouts, storyboards, audio and video cassettes and films of radio and television commercials and other printed materials. British and American companies represented include Chicago Tribune, Commonwealth Edison, John White Footwear, Kellogg, Kodak, Kraft, Lemco stock tablets, Northern Telecom (Nortel) and Oscar Mayer. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Brouillard Communications records, 1971-1997 and undated 18.2 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Brouillard Communications, a division of JWT, was established in 1973 and specialized in business-to-business advertising and corporate communications. Brouillard closed in 2009. Collection includes correspondence and other printed materials, proofs and tear sheets, slides and videocassettes. Companies represented include Eaton, Irving Trust, Mellon Bank, New York Stock Exchange and Transamerica. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.ing and corporate communications. Brouillard closed in 2009. Collection iIncludes correspondence and other printed materials, proofs and tear sheets, slides and videocassettes. Companies represented include Eaton, Irving Trust, Mellon Bank, New York Stock Exchange and Transamerica. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Detroit Office audiovisual materials, 1967-2003 and undated 24.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. JWT maintained an office in Detroit from 1909-1920 and reopened it in 1944. Collection includes videocassettes, CDs and DVDs of advertisements, speeches, presentations, historical campaign compilations; awards submissions, training materials and other materials. Companies represented include American Red Cross, Burger King, Delta Sigma Phi, Ford, Goodyear, Ogilvy & Mather, United Way, White Castle, and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Domestic advertisements, part 1, 1875-2001 and undated, bulk 1920s-1990s 362.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. The domestic advertisements collection consists of print advertisements created by the U.S. offices of the J. Walter Thompson Company (JWT), in a variety of formats: magazine, newspaper, color, black-and-white, proofs, tearsheets, negative transfers, clippings, and small number of sketches for outdoor advertising installations. Some advertisements are accompanied by insertion schedules that provide the dates and names of the magazines or newspapers in which the advertisement appeared. Advertisements sometimes feature work from artists including Charles Schulz and Norman Rockwell, and photographers like Edward Steichen, Irving Penn, and Baron De Meyer. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Anthony Rau papers, 1946-1986 and undated 8.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The JWT London office first opened in 1899. Anthony Rau was an executive with the London office whose career spanned the 1960s-1980s. Collection includes correspondence, research and status reports, brochures and other printed materials, and other materials that document Rau's work at JWT London in new business acquisition and JWT's charitable efforts. Companies represented include British Petroleum (BP), British Rail, Charities Aid Foundation, Singer, RCA, Tesco and United Biscuits. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Tom Rayfield papers, 1968-1996 4.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. The London Office first opened in 1899. Tom Rayfield was an advertising executive who served as Creative Director with the London Office. Collection consists of manuscript drafts and versions of Rayfield's unoficial history of JWT's London Office, "50 in 40"; audiocassette tapes of interviews with JWT staff and executives; and typewritten transcripts of the interviews. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Newsletters and publications, 1947-2001 and undated 10.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The London Office first opened in 1899. Collection includes client case histories, employee orientation and professional development manuals, office histories, newsletters, promotional materials, research reports, subject file periodicals and other printed materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Information Centre records, 1940s-2002 35.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. The London office first opened in 1899. Collection includes audiovisual materials (audiocassettes, video cassettes, optical disks); articles; clippings; newsletters; research reports and other printed materials. Organizations represented in the collection include ESOMAR; Henley Centre; Leo Burnett; Ministry of Agriculture, Fisheries and Food; Mintel; Office of Population Censuses and Surveys; and Verdict. Topics include advertising research; direct marketing; environmentalism; food and drink; retail trade; travel and tourism; women and youth consumer markets. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Knowledge Centre subject files, 1941-2002 60.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. The Knowledge Centre was a reference library for staff use. Collection comprises a vertical file of articles, clippings, market research reports, institutional and government publications and other printed material. Topics include advertising industry, alcoholic and non-alcoholic beverages, automobiles, computers and computer software, food, radio and television, tobacco products and travel and tourism industry. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. New business records, 1946-1998 and undated 9.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. Collection includes correspondence, policy manuals, presentation texts and designs and other printed materials that document JWT new business proposals for commercial, nonprofit and governmental institutions. Some of the proposals include marketing plans for flotation and privatization of nationalized industries. Companies represented include Barclays Bank, British Airways, British Rail, BUPA (British United Provident Association), Cancer Relief Macmillan Fund, CGL (Computer Games Limited), De Beers, Dunlop, Esso, Findus, Gatwick Airport, H.P. Bulmer, ICI Dulux, ITVA, Jaguar, Kodak, NatWest and Philips, as well as British governmental agencies including the Central Office of Information (later COI Communications), Home Office and Metrication Board. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Media Department records, 1961-1994 and undated 6.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The London Office first opened in 1899. Collection includes published media reports, corporate documentation, research reports, texts of presentations, correspondence, as well as casting and other production notes that document the Media Department's administrative operations as well as participation in creation of television advertising. Companies represented include BBC, British Telecom, Brooke Bond Oxo, Ford, Golden Wonder (now a subsidiary of Tayto), Kellogg, Kodak, McCann Erickson, Ogilvy & Mather; Rowntree, Scott Andrex (now part of Kimberly-Clark), St. Ivel (now part of Dairy Crest), Superchannel, Thames Television, TSB Bank, and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Judie Lannon papers, 1946-1993 and undated 3.5 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London office first opened in 1899. Advertising executive Judie Lannon was a marketing research specialist at JWT London and the first woman named a Director in JWT's European region. Collection includes correspondence, articles and clippings, company policy and operations manuals, management training materials, texts of speeches and presentations and other printed materials. Topics include marketing research, consumer behavior, research methodologies and demographics. Companies represented include De Beers, Kellogg and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Harry MacAuslan papers, 1989-1992 1.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. Harry MacAuslan was an executive with JWT London and later with Leo Burnett. Collection is comprised of a day file of correspondence that covers the years 1989-1992 when MacAuslan was a Director in the London Office. Topics include general management issues, pension plans, office renovations, new business prospects, and account management. Companies represented include ITV, Rowntree Mackintosh and TSB Bank. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Stationery Guard Books, 1952-1981 9 Linear Feet

Founded in New York, N.Y., in 1864, the J. Walter Thompson Company (JWT) is one of the world's oldest and largest enduring advertising agencies. The London Office first opened in 1899 and reopened in 1926, and was JWT's first international office as well as the first international office of any American advertising agency. Collection consists of binders of standard stationery forms authorized for use by JWT officials, departments and subsidiaries. It includes letterhead, business cards, access permits, work flow and process forms, booklet covers and other paper items. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.Cataloged from inventory.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Account files, 1900-2002 180.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. In 2018 JWT merged with Wunderman to form Wunderman Thompson. The London Office first opened in 1899. Collection includes case studies; clippings; radio and television commercial scripts and production notes; correspondence; planning and strategy meeting materials; research reports and survey data; photographs and other printed materials. Client companies include Canary Wharf, De Beers, Electricity Council, Esso, Gallaher, Guinness, H.P. Bulmer, Kellogg's; Kodak; Kraft; Lloyd's of London, National Westminster Bank, Nestlé-Rowntree; Royal Air Force; Scott Paper; Warner-Lambert, and Wilkinson Sword. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Print advertisements, 1900-1999 15 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The London Office first opened in 1899, and was JWT's first international office as well as the first international office of any American advertising agency.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. David Baker papers, 1980-1998 and undated 4.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. David Baker was an executive with JWT London and JWT Europe 1968-2001. Collection includes correspondence, market research reports, advertising campaign planning and strategy documents, print advertisements and other printed materials. Companies represented include Elizabeth Arden, Heineken, J&B Scotch, Jaguar, Kraft, Scott Paper, Unilever and Warner-Lambert. Materials in English, German and Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Michael Cooper-Evans papers, 1975-1989 2.0 Linear Feet

Advertising executive with J. Walter Thompson Company (JWT) London Office and Director of JWT European operations. Collection includes correspondence, financial records, operations status reports, presentations and other printed materials. Companies represented include De Beers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Charles Friend papers, 1982-1988 and undated 1.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. Charles Friend was an executive in the JWT London Office and Area Director with JWT's European Division. Collection consists of correspondence, periodical reports and other printed materials documenting the management of various JWT offices in Europe. The bulk of correspondence pertains to JWT offices in Denmark, Portugal and Sweden. Topics of correspondence include coordination of client relations and advertising campaigns, relocation of staff, agency performance. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Ron de Pear papers, 1986-1997 and undated 3.0 Linear Feet

Advertising executive and media specialist with J. Walter Thompson Company's London Office and JWT Europe. Collection includes correspondence, research reports, articles, presentations and other printed materials. Companies represented include CIA Media, De Beers, Nestle, Ogilvy & Mather, Revlon and Rimmel. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. New York Office. Media Center Audiovisual collection, 1953-2015 and undated 88.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection includes correspondence, track listings, transcriptions, and other printed materials, audio and video cassettes (Betacam SP, VHS and Umatic), DAT, optical media (CDs, DVDs. etc.), 16mm film reels, phonograph records, and computer media. JWT management events documented in the collection include Cannes and Effies Awards submissions, Epcot, Executive Committee, Worldwide Creative Council, speeches and presentations by top managers as well as interviews undertaken as part of an oral history project at JWT. Offices represented include North America, Europe, Great Britain, India, Asia and Latin America. Main companies include California Lottery, Chase & Sanborn, Chevron, Del Taco, Diageo, Diamond Trading Company (DeBeers), Domino's, Ford, HSBC, Jenny Craig, JetBlue, Kaiser Permanente, Kimberly-Clark, Kodak, Kraft, Lipton, Macy's, Mexicana Airlines, Standard Brands, Trailways, Warner-Lambert, Weight Watchers and Wyeth. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

Limit your search

more »

more »

View distribution

more »

more »

more »

more »