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The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. Winfield Taylor worked as a copywriter in the Creative Department of JWT from 1934 until 1960, becoming a Vice President in 1950. The Winfield Taylor Papers span the years 1948-1960 and include correspondence, memoranda, call reports, Review Board minutes, copy, product information, reports, and printed material. Notable correspondents include Joan Didion, Norman H. Strouse, Henry C. Flower, Jr., Samuel Meek, and John Monsarrat. Major clients include Ford, Shell, and Pan American.

The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. W. Lee Preschel founded JWT Venezuela in 1964 and served as President of JWT Latin America from 1980-1987. Preschel also acted as Interim Director-Manager of JWT Italy in 1968, served on the JWT Board of Directors beginning in 1980, and became the chairman of the Latin America-Asia Pacific region in 1987. He was named Advertising Personality of the Year in 1987 by the Venezuelan Federation of Advertising Agencies. The W. Lee Preschel Papers span the years 1964-2001 and document Preschel's career as president of the J. Walter Thompson Company's Latin American operations. The collection includes correspondence, memoranda, speeches, presentations, reports, newsletters, clippings, photographs, conference programs and agendas, awards, publications, scrapbooks, memorabilia, and audiovisual materials. Major correspondents include Denis Lanigan and Don Johnston, among others within the company. Clients mentioned include Ford, Kellogg's, Kodak, Draft, Lever, Pond's, Warner-Lambert, R.J. Reynolds/Nabisco, Burger King, and Banco Mercantil y Corpoven. The collection contains materials in English and Spanish, with the majority of the materials in Spanish.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The World Advertising Forum was a meeting, held in 1984 at the EPCOT Center in Florida, of representatives from JWT worldwide offices to share creative ideas and solidify a global creative strategy. Collection includes correspondence, speeches, pamphlets and other printed materials, policy manuals and advertising case histories. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. The Information Center of the New York Office began a collection of writings and speeches by former JWT executives. Later, scrapbooks and binders of speeches by Stanley Resor and Arno Johnson and Norman Strouse were added, and the Information Center expanded its activities to routinely collect texts of speeches given by current JWT staff. After the transfer of the JWT Archives to Duke University, additions continued to be received and interfiled. The J. Walter Thompson Company Writings and Speeches collection spans 1912 through 2000 and includes primarily printed texts of speeches given by advertising executives employed at the J. Walter Thompson Company. Also included to a lesser extent are clippings or reprints of articles, reports, and white papers, along with some books written in whole or in part by JWT staff. Topics include general trends in advertising and marketing, specific themes related to JWT's policies and philosophies, year-end reports, specific marketing strategies. Notable individuals represented include Rena Bartos, Charlotte Beers, Jeremy Bullmore, Nariman Dhalla, Arno Johnson, Don Johnston, Denis Lanigan, Burt Manning, Vergil Reed, Stanley Resor, Dan Seymour, Norman H. Strouse, and James Webb Young. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Businessman who sold household appliances and radios in Wernersville, Pa., during the 1930s-1940s. Collection spans 1930-1968 and includes memos, service and repair bulletins, newsletters, sales and product manuals, price and product lists, blueprints and photographs. Companies represented include Edison Electric, General Electric, Hotpoint, Maytag, Metropolitan Edison, Raymond Rosen, Stromberg-Carlson, Sylvania and Westinghouse. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Kaiser-Frazer Corp. was an automobile manufacturer based in Willow Run, Mich.; active 1945-1955. Collection includes clippings, advertising designs, dealer aids, prize contest materials, public relations releases, radio scripts, sales brochures and sales promotion campaigns and materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Materials from the aftermath of the earthquake that struck the Japanese region of Kantō on September 1, 1923. Includes a map of Tokyo and the disaster area; another map of the fire in Tokyo, with text in English and Japanese; a copy of the special issue International Graphic Magazine from September/October 1923; a photo-illustrated pamphlet; 18 postcards with color-tinted photographs; and a scrapbook of photographs and newsprint about the event. An additional 120 postcards, largely black-and-white photographs (some with captions), were added in 2016.

This collection contains materials of the Alpha Phi chapter of the Kappa Alpha Order fraternity at Duke University from 1976 to 1985. The Alpha Phi chapter was established at Duke University in 1901 and remained active until 1970. In 1978, it was reactivated. Types of materials include correspondence, chapter evaluations, pledge rosters, scrapbooks, and printed materials pertaining to the Alpha Phi chapter from 1976 to 1985. Major subjects include student life at Duke University, re-establishment of a fraternity, accounting, initiation, community service activities, social activities, general governance, leadership, and public relations.

The Sigma Delta Chapter of Kappa Delta was chartered at Duke University in 1912. Types of material include correspondence, historical accounts, photographs, printed materials, and scrapbooks. Major subjects include student life at Duke University, establishment of a sorority, organization, pledging, initiation, community service activities, social activities, general governance, leadership, and public relations. The collection ranges in date from 1935-1981.