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Cutex account; Wrigley; Kodak; Jergen's; William Resor

The Production of Trade and Technical Advertising by C.F. Bell; magazine circulation

The J. Walter Thompson Conception of Merchandising by Lloyd Baillie; General Foods; Population and Its Distribution; Swift Radio Program

Copenhagen Office; Stockholm Office; Denmark market; Alpha Margarine; Alwether coats; Diamond Polish; Gluten Flour; A&P; "Chaining the Chain Stores"; "Uncle Sam's Peacetime Plan for War"; Philip Richardson

A Media Man's Viewpoint on Newspaper Copy by Edwin Cummings; Chase & Sanborn radio program; newspaper readership

Johns-Manville; Pennsylvania Railroad account; National Outdoor Advertising Burear; outdoor advertising; Stewart Mims

Scott Paper; J. Walter Thompson Company in Poland and Sweden; George Richardson

Credit and business conditions; duplication of magazine circulation (two subscriptions in one home); John Esty

J. Walter Thompson Company in Argentina; Plan and Data Form; C. Russell Pierce (JWT Buenos Aires)

J. Walter Thompson Company plans for 1931

Contents Include: A.L. King to Emperor Haile Selassie I, Angola, Basutoland, Batson, Belgian Congo, Canal Zone, Cape Town, Cleveland, Dahomey, East Africa, Editorial by Adam Clayton Powell, Jr. in The New Amsterdam News, Editorial by Marcus Garvey in Black Man, Ethiopia, France, French Equatorial Africa, French West Africa (FWA), Garveyite Trials, Gold Coast, Lagos, Liberia, Miss Una Brown to Marcus Garvey, Nigeria, Northern Rhodesia, Sierra Leone, South Africa, South Africa Exhibits A, B, C, D, E, H, K, L, M, N, South Africa Ghaz/Somekazi Trial Papers, Southern Rhodesia, Tanzania

What the Information and Records Division of the Research Department is Doing to Help You; "reason why" advertising; legal aspects of advertising; F.A. Bell

Media aspects of radio advertising; network vs. spot broadcasting; broadcast coverage; Howard Meighan

The footage is mostly about Peking depicting peole and their life in the city and the farming activities in the country. Also were captured were Zhenjue Temple (真觉寺) and Marco Polo bridge; a horse race well attended and a brief part of Japan at the end.

J. Walter Thompson's downtown (Wall Street) office; securities and investment market; "Investment Chalk Talk"; William Kennedy

Johns-Manville Corporation; William Palmer

Advertising copy; "critical one percent" vs. mass audience; "Sales Training Course" by Standard Brands; William Day

Production costs; John Weber; electrotyping

Wall Street (Downtown) Office; Melvin Woodworth; securities and finance advertising; economic conditions; Who's Who in Good Housekeeping Advertising Agency Records for 1931

Report on chain drug store study; Federal Trade Commission; regulation of advertising; Northam Warren; fleischmann

City Baking Company account; Lloyd Bailie; tests in radio media; John Reber; Jergens; name changing Investigations Department to Research Department; profile of Wrigley

Radio talent; Calvin Kuhl; Smith Corona

The Federal Trade Commission and the Tainted Testimonial--Earle Clark; Royal Baking Powder; Standard Brands; Wrigley; FTC v. Raladam Company (U.S. Supreme Court)

News vs. Copy--Newspaper Practices (Savington Crampton); B.F. Goodrich; newspaper examples