Lender's Bagels, 1991 Box 9 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedLaminated print advertisements--small format, 1971-2003 and undated
Lubriderm, 2003 Box 9 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedLaminated print advertisements--small format, 1971-2003 and undated
Mimosa Butter, 1992 Box 9 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedLaminated print advertisements--small format, 1971-2003 and undated
Mimosa Yogurt, 1992 Box 9 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedLaminated print advertisements--small format, 1971-2003 and undated
Rolex, 1999-2002 Box 9 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedLaminated print advertisements--small format, 1971-2003 and undated
The Wall Street Journal, undated Box 9 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedLaminated print advertisements--small format, 1971-2003 and undated
Warner Lambert International, 1992 Box 9 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedLaminated print advertisements--small format, 1971-2003 and undated
Laminated print advertisements--small format, 1971-2003 and undated Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undated
Bell Atlantic, 1996 Box 10 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedLaminated print advertisements--large format, 1971-2000 and undated
Citibank, 1996 Box 10 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedLaminated print advertisements--large format, 1971-2000 and undated
Colonial Meats, 1973 Box 10 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedLaminated print advertisements--large format, 1971-2000 and undated
Findus, undated Box 10 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedLaminated print advertisements--large format, 1971-2000 and undated
Hood Cottage Cheese, 1990 Box 10 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedLaminated print advertisements--large format, 1971-2000 and undated
Kodak (George Cukor, Director), 1981 Box 10 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedLaminated print advertisements--large format, 1971-2000 and undated
The Last Hurrah!, menus, 1971-1972 Box 10 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedLaminated print advertisements--large format, 1971-2000 and undated
The Mayor's Older Bostonians, undated Box 10 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedLaminated print advertisements--large format, 1971-2000 and undated
Philip Morris Companies Inc., 1986 Box 10 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedLaminated print advertisements--large format, 1971-2000 and undated
Philips, undated Box 10 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedLaminated print advertisements--large format, 1971-2000 and undated
Rolex, 2000 Box 10 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedLaminated print advertisements--large format, 1971-2000 and undated
Sears, The Men's Store, undated Box 10 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedLaminated print advertisements--large format, 1971-2000 and undated
The South Shore Conservatory of Music, undated Box 10 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedLaminated print advertisements--large format, 1971-2000 and undated
The Wall Street Journal, undated Box 10 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedLaminated print advertisements--large format, 1971-2000 and undated
Warner-Lambert International, 1992 Box 10 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedLaminated print advertisements--large format, 1971-2000 and undated
Laminated print advertisements--large format, 1971-2000 and undated Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undated
Listerine Cool Mint, undated Box 11 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated
Listerine Smart Rinse, undated Box 11 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated
Listerine Whitening, undated Box 11 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated
Pepcid E-Z Chews, undated Box 11 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated
Pristiq, undated Box 11 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated
Purell, undated Box 11 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated
University Club of New York Promotion, undated Box 11 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated
Visine, undated Box 11 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated
Zyrtec, undated Box 11 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated
Miller Lite, 1988 Box 12 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated
Uncle Ben's Rice, undated Box 12 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated
Cottonelle, undated Box 13 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated
Country Recipe Pasta Salad, 1988 Box 13 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated
Fidelity Investments, undated Box 13 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated
Fidelity Investments, undated Box 14 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated
Uncle Ben's Rice, undated Box 14 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated
Cincinatti Rascals (rugby team), undated Box 15 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated
Lever 2000, 1996 Box 15 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated
Lever 2000, 1996 (continued) Box 16 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated
Lever 2000, 1996 (continued) Box 17 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated
Lubriderm, undated Box 17 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated
Lubriderm, undated (continued) Box 18 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated
Miller Lite, undated Box 18 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated
Scott Tissues, undated Box 18 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated
Scott Tissues, undated (continued) Box 19 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated
Snickers, undated Box 19 Bookmark Collection Context David M. Rubenstein Rare Book & Manuscript Library J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undatedAdvertising Designs, 1971-2009 and undatedMounted advertising designs, 1988-1996 and undated