W.W. Parleir (d. 1937) was an outdoor advertising executive in Alabama during the 1910s through the 1930s. He worked at Theiss, Douglas & Ribble (Birmingham) and at Capital City Advertising (Montgomery), and was Chairman of the Outdoor Advertising Association of Alabama 1934-1937. The W.W. Parleir Papers include clippings and photographs, along with an obituary notice that appeared in the Outdoor Advertising Association of America newsletter. Campaigns include American Legion, United States Tires, Charlotte Fair, and Norris candies. Other photographs depict meetings of the Poster Advertising Association and the Outdoor Advertising Association of America. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
W.W. Thomas was a merchant active in the Cincinnati, Ohio area from the 1890s to the early part of the 20th century. Collection consists of newsprint prospectuses that advertise incentive awards to potential sales agents who met time-sensitive selling goals. Bicycles were prominent rewards for sales performance, in lieu of paying salaries or commissions, but dinnerware and a range of lesser premiums were also offered. Frequently, the items for sale themselves were offered with a premium of goods such as teaspoons or condiments. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.