Search

J. Walter Thompson Company. London Office. Michael Cooper-Evans papers, 1975-1989 2.0 Linear Feet

Advertising executive with J. Walter Thompson Company (JWT) London Office and Director of JWT European operations. Collection includes correspondence, financial records, operations status reports, presentations and other printed materials. Companies represented include De Beers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Miles Colebrook papers, 1981-2001 6.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Miles Colebrook was an account executive and manager at JWT London, Europe and Asia-Pacific regional offices. Collection includes correspondence, speeches, account reports and other printed materials. Companies represented include Allied Breweries, Ansells, British Rail, Canary Wharf, Findus, Harris Queensway, Kellogg's, Mattesson Wall's, Muscular Dystrophy Association, Nestle, Pepsi, Rowntree Mackintosh, Sancella and Thomson Holidays. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. New business records, 1946-1998 and undated 9.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. Collection includes correspondence, policy manuals, presentation texts and designs and other printed materials that document JWT new business proposals for commercial, nonprofit and governmental institutions. Some of the proposals include marketing plans for flotation and privatization of nationalized industries. Companies represented include Barclays Bank, British Airways, British Rail, BUPA (British United Provident Association), Cancer Relief Macmillan Fund, CGL (Computer Games Limited), De Beers, Dunlop, Esso, Findus, Gatwick Airport, H.P. Bulmer, ICI Dulux, ITVA, Jaguar, Kodak, NatWest and Philips, as well as British governmental agencies including the Central Office of Information (later COI Communications), Home Office and Metrication Board. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Newsletters and publications, 1947-2001 and undated 10.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The London Office first opened in 1899. Collection includes client case histories, employee orientation and professional development manuals, office histories, newsletters, promotional materials, research reports, subject file periodicals and other printed materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Print advertisements, 1900-1999 15 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The London Office first opened in 1899, and was JWT's first international office as well as the first international office of any American advertising agency.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office records, 1934-2003 15.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. The London Office first opened in 1899 and reopened in 1926; it was JWT's first international office and the first international office of any American advertising agency. Collection includes accounting and financial statements; correspondence; country reports; performance assessments; photographs; policy and procedure manuals; presentation texts and other printed materials. Materials document administrative policies; company events; efforts to open offices abroad or to enter joint partnerships; office technologies; profit-sharing and other staff benefits; staff training; and other topics. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Ron de Pear papers, 1986-1997 and undated 3.0 Linear Feet

Advertising executive and media specialist with J. Walter Thompson Company's London Office and JWT Europe. Collection includes correspondence, research reports, articles, presentations and other printed materials. Companies represented include CIA Media, De Beers, Nestle, Ogilvy & Mather, Revlon and Rimmel. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Sam Soper papers, 1941-1996 and undated 0.2 Linear Feet 150 Items

Founded in 1864, the J. Walter Thompson Company is one of the oldest and largets enduring advertising agencies in the United States. The JWT London Office opened in 1899. Sam Soper was an advertising executive with JWT's London Office over a 40-year career, primarily in the Control Department. He retired in 1971 as Associate Director. The JWT London Office Sam Soper Papers span the years 1941-1996 and consist of World War II-era correspondence and company newsletters, along with an autobiography and supplemental materials written by Soper. Clients mentioned in the autobiography include Rowntree, Reckitt, and Parker Pen. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Stationery Guard Books, 1952-1981 9 Linear Feet

Founded in New York, N.Y., in 1864, the J. Walter Thompson Company (JWT) is one of the world's oldest and largest enduring advertising agencies. The London Office first opened in 1899 and reopened in 1926, and was JWT's first international office as well as the first international office of any American advertising agency. Collection consists of binders of standard stationery forms authorized for use by JWT officials, departments and subsidiaries. It includes letterhead, business cards, access permits, work flow and process forms, booklet covers and other paper items. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.Cataloged from inventory.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Terry Bullen papers, 1979-2002 and undated 1.5 Linear Feet 800 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT London Office opened in 1899. Terry Bullen was an advertising executive at the JWT London Office who worked in New Business and as Director of Planning before retiring in 2001. The J. Walter Thompson Company London Office Terry Bullen Papers span the years 1979-2002 and consist primarily of presentations and research reports made by JWT. Clients represented include Allied Breweries, Ansell's Bitter (Carlsberg), Beconase (GlaxoSmithKline), British Airports Authority (BAA), Esso, Golden Wonder, Mr. Kipling, Tetley, and Warner Lambert Health Care. Also included are videocassettes, CD-R's and awards information. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Tom Rayfield papers, 1968-1996 4.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. The London Office first opened in 1899. Tom Rayfield was an advertising executive who served as Creative Director with the London Office. Collection consists of manuscript drafts and versions of Rayfield's unoficial history of JWT's London Office, "50 in 40"; audiocassette tapes of interviews with JWT staff and executives; and typewritten transcripts of the interviews. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Loy Baxter papers, 1954-1978, bulk 1966-1967 1.8 Linear Feet 1200 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Loy Baxter was an executive who held a range of positions during a 30 year career with JWT, including General Manager of JWT Mexico; Management Supervisor and Director of Public Relations of JWT New York; and Manager of the Western District (U.S.). The Loy Baxter Papers span the years 1954-1968, the bulk of which document the period 1966-1967, and include correspondence, clippings, corporation records, photographs, promotional materials, newsletters, press releases, public relations campaign proposals, speeches, and a long-playing record. The collection primarily documents Baxter's work with the J. Walter Thompson Company (JWT) as management supervisor and director of public relations. JWT public relations clients represented in the collection include Alcan Aluminum Corporation; Eastman Kodak Company; Liggett & Myers Tobacco Company; National Dairy Products Corporation, Kraft Foods Division; Trailways; and the U.S. Marine Corps.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Lucile Turnbach Platt papers, 1926-1930 1.2 Linear Feet 900 Items

The papers of Lucile Turnbach Platt, former employee of the J. Walter Thompson Company's Personality Department, span the years 1926 to 1930; some Items are undated. The materials primarily document the creation of a testimonial advertising campaign for Simmons beds and boxsprings, and Beautyrest mattresses. The papers illustrate the selection of spokespersons, photographing of them and their home interiors, travel arrangements, delivery and removal of beds, and payment for their services. The materials chiefly consist of office memoranda and other correspondence among Platt, other JWT staff and product spokespersons. The collection also includes photographs and negatives, a few samples of advertisements, lists of women approached to participate, unsigned copies of contracts, and drafts of testimonials. Most of the files relate to soliciting very prominent American and foreign women to endorse Simmons products, including Eleanor Roosevelt, Mrs. Charles Crocker, Mrs. John Sargent Pillsbury, Mrs. Perry Tiffany, Mrs. Robert T. Vanderbilt, and Mrs. John W. Wanamaker III, among many others. Endorsers were paid between $1,000 and $5,000 for permission to use their names, photographs, and testimonials. Photographs of bedrooms were shot on location in the women's homes. The materials are arranged with miscellaneous Simmon's account files first, alphabetically by title, then files are arranged alphabetically by the spokesperson's name.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Management Reference Center records, 1967-1994 4.5 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. In 2018 JWT merged with Wunderman to form Wunderman Thompson. The Management Reference Center was a library department of the New York Office that provided documentary and reference services for JWT supervisory staff. Collection includes articles; bibliographies; client case histories; departmental procedures; memoranda; reports; samples of executive speeches and presentations; surveys of market research; and other printed materials that document the operation of the Reference Center. The collection also incorporates secondary research reports produced by the Reference Unit of the New York Office. Companies represented include Kellogg, Nestle, Pepsi, and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Marketing Vertical Files, 1946-1999 36 Linear Feet 21,000 Items

Collection consists of subject files on a wide range of marketing topics used as reference by J. Walter Thompson Company staff. These topics range from financial information, legal perspectives, employment trends, awards, particular individuals in the industry, media, packaging, trademarks and research; all materials which further reflect the background work and research carried out by J. Walter Thompson Company in the usual course of business. Formats included are primarily newspaper clippings, articles, and pamphlets. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Memoranda, 1915-2019, bulk 1915-1999 9.34 Linear Feet 0.002 Gigabytes 6700 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. JWT Memoranda cover the years 1915-1999 and include desk-to-desk communications collected by the New York Office Information Center and the New York International Department, along with other materials originating primarily in the New York and Chicago offices. The materials primarily include communications distributed from JWT management to staff, and cover a range of topics including new business acquisitions, account losses, company benefits, social and charitable events, staff and office changes, promotions and retirements, and commentary on articles appearing in the news media. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Nan Findlow papers, 1930-1995 and undated, bulk 1959-1967 4.6 Linear Feet 405 Items

Nan Findlow was an advertising executive and entrepreneur. She was Creative Director for major retail companies, including Bamberger's and Macy's department stores, and held executive positions with the Ross Roy and J. Walter Thompson Company advertising agencies before founding her own consulting agency, Nan Findlow Creative Services. The Nan Findlow Papers span the years 1930-1995, the bulk of which document the period 1959-1967, and include clippings, photographs, advertising scripts for television commercials, print advertisements, story boards, marketing reports, correspondence, corporate memoranda, trade literature, speeches, and company newsletters. The bulk of the materials represents Findlow's time as an executive at the J. Walter Thompson Company (JWT), where her client assignments included American Home Products (Boyle-Midway), Chesebrough-Pond's, Lever Brothers Company, McCall's, Prince Matchabelli perfume, Revlon, and Scott Paper Company. In addition, there are brochures from Macy's and Georg-Jensen Inc., proofs, tear sheets, and artwork from L. Bamberger & Co. and Ross Roy of New York. The collection also includes writings, press releases, and account-history reports prepared by Nan Findlow Creative Services, the marketing consultant firm Findlow founded upon leaving JWT.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. New business records, 1924-2014 96.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising companies in the United States. The J. Walter Thompson Company (JWT) New Business Records span the years 1924-2006, with the bulk of materials spanning 1980-1989. The collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial services marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection. Acquired as part of the John W. Hartman Center for Sales, Advertising, & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Newsletter collection, 1910-2018 17 Linear Feet 0.14 Gigabytes

The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest enduring advertising agencies in the U.S. The Newsletter Collection comprises the agency's internally produced newsletters, which date from 1916 through 2005. Newsletters survive from the main office, certain domestic and international offices (particularly from Atlanta, Chicago, Detroit, London, Los Angeles, New York and San Francisco), and divisions and affiliates (especially Brouillard Communications; Lord, Geller, Federico, Einstein; Dialog; and Thompson Recruitment Advertising) of JWT. Topics contained in the newsletters include staff biographical information; office events; account and client news; featured campaigns; marketing; merchandising; consumer behavior; research and planning; developments and issues in television, radio, and print media; and personal activities of the staff. Most of the newsletters are in English, but German, Spanish, French, Italian and Portuguese language publications are also present. As the Company continues to publish house organs, the collection will continue to grow.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. New York Office. Media Center Audiovisual collection, 1953-2015 and undated 88.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection includes correspondence, track listings, transcriptions, and other printed materials, audio and video cassettes (Betacam SP, VHS and Umatic), DAT, optical media (CDs, DVDs. etc.), 16mm film reels, phonograph records, and computer media. JWT management events documented in the collection include Cannes and Effies Awards submissions, Epcot, Executive Committee, Worldwide Creative Council, speeches and presentations by top managers as well as interviews undertaken as part of an oral history project at JWT. Offices represented include North America, Europe, Great Britain, India, Asia and Latin America. Main companies include California Lottery, Chase & Sanborn, Chevron, Del Taco, Diageo, Diamond Trading Company (DeBeers), Domino's, Ford, HSBC, Jenny Craig, JetBlue, Kaiser Permanente, Kimberly-Clark, Kodak, Kraft, Lipton, Macy's, Mexicana Airlines, Standard Brands, Trailways, Warner-Lambert, Weight Watchers and Wyeth. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. New York Office. records, 1978-2000 and undated 10.7 Linear Feet 491 Items

Collection (02-197) contains primarily presentations and reports in videotape and paper format made to and at World Partner Council meetings (1996-1997). Also includes Andy Fenning's files of reports and manuals in paper, video, slide, and digital format prepared for or received at management meetings, a "Transformation" seminar (1997), and other speeches and presentations. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. New York Office. Research Department records, 1923-1986 and undated 6.94 Linear Feet 5205 Items

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. The Research Department was responsible for undertaking market research projects and disseminating research information, primarily for JWT's New York Office. The Research Department Records contain market research reports and other studies conducted for JWT. Includes some reports outsourced to a research firm, ASI Market Research, Inc. Research reports include television commercial studies; consumer opinion polls; product-specific studies; and market demographic reports including small town/rural markets; newspaper and magazine circulation; and African American consumer behavior. Clients represented include Chesebrough-Pond's, Coca-Cola, Kodak, Ford, Kellogg's, Kraft, and Rustenburg Platinum Mines. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. New York Office. Resor Library records, 1822-1967 4.5 Linear Feet 616 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. The Resor Library was a project initiated by Helen Lansdowne Resor to enhance the intellectual and cultural environment in the JWT New York corporate headquarters at the Graybar Building on Lexington Avenue. The Resor Library Records contain books and book inventories, as well as correspondence, memoranda and invoices related to purchases of books for the JWT Resor Library between 1927-1930. The bulk of the books were published between 1890 and 1919. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Norman H. Strouse papers, 1852-2003 19.0 Linear Feet

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Norman Hulbert Strouse served as Chairman and Chief Executive Officer of JWT during the 1960s. He was also a noted bibliophile and private publisher. Collection includes correspondence, office files and memoranda, reports, writings and speeches, charts, client presentations, notes and notebooks, publications, clippings, photographs, and scrapbooks. The collection primarily documents Strouse's work in the JWT Detroit Office; other files touch on corporate administration for the entire company; company history; and public relations. Major clients include Ford, Kraft foods, and Scott paper products. The collection also partially documents Strouse's interests as a bibliophile: book collecting; the works of Robert Louis Stevenson; and his involvement with Silverado Press.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Penney P. Burnett papers, 1973-1987 10 Linear Feet 7000 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Penney P. Burnett held the position of senior consultant for JWT and managed investor relations. The Penney P. Burnett Papers cover the years 1973-1987, with the bulk of material dating 1984-1986, years during which she worked for the J. Walter Thompson Company (JWT) as a consultant for investor relations. The collection primarily consists of memoranda, financial reports, organizational charts, surveys, marketing plans, stock exchange reports, annual meeting agendas, presentation speeches and layouts, news releases, cassette tapes of annual meetings, and newspaper and magazine articles concerning JWT. Materials pertain to investments and acquisitions made by JWT in the United States, Europe, Australia, Asia, and South Africa. The collection also includes material pertaining to JWT subsidiaries as well as other companies, including: Gray and Company; Goldman Sachs; Hill and Knowlton Inc.; Lord, Geller, Federico and Einstein (LGFE); Morgan Stanley; Simmons Market Research Bureau (SMRB); Paine Webber; Shearson Lehman Brothers; and Wertheim Schroder. In addition to these materials are correspondences and files relating to JWT executives including Don Johnson and Joseph O'Donnell. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Peter A. Schweitzer papers, 1916-2005 and undated 18 Linear Feet 12,000 Items

Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Peter A. Schweitzer was an executive with JWT in the New York and Detroit offices, serving as Chief Executive Officer of the agency 2001-2004. Collection spans the years 1916-2005 with the bulk of materials spanning 1980-2000 and includes texts for speeches and presentations, correspondence and other administrative records, printed materials, photographs and slides, and audiovisual materials (audio and video cassettes, CDs and DVDs) that primarily document Schweitzer's career as an executive, especially with JWT's Detroit Office. Companies represented in the collection include Brouillard Communications, Burger King, Ford, Kodak, Kraft, Nestlé, Rolex, and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Peter Dunham papers, 1960-1967 0.4 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. Peter Dunham (1921-2011) worked at JWT from 1950-1974, primarily in international activities as a field representative and account manager. Collection includes correspondence; descriptions of JWT international field offices; travel itineraries for office visits by JWT executives including Dan Seymour and Tom Sutton. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Press clippings, 1890-2009 21.0 Linear Feet

Founded in 1864 in New York, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was absorbed into marketing and communications firm VML in 2023. Collection includes newspaper and magazine clippings, memos, press releases, scrapbooks, and other printed materials that document appearances in mass print media of JWT and its offices, staff, and client accounts. Over the years clippings were variously pasted into scrapbooks; maintained in loose clipping files; photocopied and published as bound compilations. A portion of the collection focuses on JWT's takeover by British firm WPP and the careers of executives Burt Manning and Joe O'Donnel around the time of the takeover. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Publications collection, 1887-2005 75 Linear Feet

The J. Walter Thompson Company, founded in 1864, is one of the largest enduring advertising agencies in the U.S. The J. Walter Thompson Company Publications Collection spans the years 1887 to 2005 and includes printed materials produced by the various offices, partners, subsidiaries and related firms of the J. Walter Thompson Company. Materials include promotional pamphlets, informational bulletins, regional market analyses, research reports, and industry overviews, as well as corporate annual reports, office directories and aggregate client lists. Materials are primarily in English, but several other languages are also represented.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Public Relations records, 1934-1999 and undated 45.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection combines the public relations, publicity and promotional efforts of a number of JWT entities, including the Public Relations Department, Public Relations Division, Corporate Communications, Publicity Department, Personality Department and others. Collection includes news and press releases, clippings, photographs, scripts, directories, advertising proofs, print advertisements and other printed materials. Activities represented include baking and other contests, merchandising, nutritional campaigns, syndicated television programming, and youth outreach programs. Companies and institutions represented include 4-H clubs, American Gas Association, Bristol Myers, Burger King, Clairol, Ford, Kodak, Kraft, National Shoe Institute, Planters Peanuts, Radio City Music Hall, Reader's Digest, Royal Baking Powder, Scott Paper, Standard Brands, U.S. Brewer's Association and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Radio and Television Department. Maury Holland papers, 1948-1959 1.2 Linear Feet 750 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Maury (C. Maurice) Holland (1896-1974) was a Vaudeville and Broadway actor before joining the JWT New York Office's Radio and Television Department in 1936 to direct radio and television programs for the agency. Collection includes scripts for and copies of outgoing memoranda regarding content and format of television programs and advertisements, as well as budget and production information. Programs include Bat Masterson, Jackie Gleason Show, Kraft Television Theatre, Naked City and The Price is Right. Actors and writers represented in the collection include J.P. McEvoy, Jackie Gleason, Milton Berle, Mitch Miller and Moura Budberg. Advertisers include the Advertising Council, Coldene, Kraft, Quaker Oats and Rinso. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Radio/Television Department records, 1932-1978 and undated 15 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Collection spans 1932-1978 and includes correspondence, contracts, reports, surveys, radio and television program scripts and other materials that document the operations of the JWT Radio and Television Department. The bulk of the materials pertain to interactions with several labor unions representing the interests of actors, writers and others involved in radio and television broadcast production, including: American Federation of Musicians (AFM), American Federation of Radio Artists (AFRA, later the American Federation of Television and Radio Artists--AFTRA), Producer-Composers and Lyricists Guild of America (P-CLGA), Radio-TV Directors Guild (RTDG), the Screen Actors Guild (SAG, later merged with AFTRA to form SAG-AFTRA), and the Television Authority. Sponsor companies represented include Ballantine, Ford, Kodak, Kraft, Lever (Unilever), Quaker Oats and Schlitz. Acquired as part of the John W. Hartman Center for Sale, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Rena Bartos papers, 1960-2003 and undated, bulk 1975-1991 28 Linear Feet

Rena Bartos worked as a marketing researcher, advertising executive, and consultant from 1960 to 1998. She directed research at the McCann Erickson advertising agency and held the position of Senior Vice President at the J. Walter Thompson Company before forming her own marketing consulting firm, The Rena Bartos Company. Collection consists of speeches and presentations, publications, research, and correspondence related to Bartos' career in the marketing research divisions of McCann Erickson and the J. Walter Thompson Company, spanning the years 1960-1998, with the bulk of the contents from 1975-1991. Other items in the collection include video and audio copies of speeches and presentations by Bartos, a brief history of the J. Walter Thompson Company, as well as drafts of articles and manuscripts. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Review Board records, 1947-1976, 1987-1995 19.0 Linear Feet circa 10,000 Items

The Review Board Records, J. Walter Thompson Company's New York Office's primary mechanism for controlling the quality of its services, span the years 1947 and 1953-1976 (bulk 1956-1974). Senior-level creative, account, and management personnel composed the Review Board. It provided guidance to account teams, which were assigned to manage advertising for particular clients, and ensured that client campaigns reflected the cumulative wisdom of the Company's most experienced employees. Frequent changes in the Review Board system make a brief description of its operations impossible, but generally, five to eight creative, account, and management personnel comprised a Review Board for each advertising account. Clients' different brands might have a separate Review Board for each product. Individual Review Board members usually had responsibility for a dozen or more accounts. The procedures called for meetings at least once a year and every time account representatives considered a major campaign. The records consist of meeting minutes, correspondence, memoranda, and reports. Clients represented include Lever Brothers, Liggett and Myers, Scott Paper Company, Warner-Lambert, Standard Brands, Ford Motor Company, Chesebrough-Ponds, Eastman Kodak and a number of others.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Ronald B. Kaatz papers, 1915-1996 and undated 3.35 Linear Feet 2500 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Ronald B. Kaatz was a network broadcast supervisor, Media Director and Senior Vice President at JWT's Chicago office, where he specialized in cable television advertising. The Ronald B. Kaatz Papers cover the years 1915-1996, with the bulk of materials dating from the 1970s to the 1990s, roughly the period during which Kaatz worked in the media department at the J. Walter Thompson (JWT) Chicago office. The collection consists of research materials, clippings, presentations and slides related to media research and planning, television viewers and advertising. The collection also includes some memoranda and correspondence from other JWT employees; materials from Kaatz's teaching at Northwestern University; and programs from various meetings of television and advertising professionals. Topics addressed include various advertising media--out-of-home (outdoor), Business-to-business (industrial), radio, direct mail, print, and television (broadcast and cable)--as well as marketing to youth, ethnic, and gay consumers. Companies represented in the collection include S.C. Johnson (Johnson Wax), Kraft, Sears, the Partnership for a Drug-Free America, and the Magazine Publishers Association. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Roy Glah papers, 1947-2003 and undated 33.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Roy Glah was an executive and assistant to the CEO at the JWT New York Office. Includes correspondence and memoranda, research reports, presentations, speeches and other printed materials. Non-print materials include slides, audio and video cassettes, and computer discs. Materials primarily relate to top-level management of JWT, coordination between international offices, corporate vision and long-term strategy, interaction with parent company WPP. A significant portion of materials pertain to logistics and planning for executive-level meetings and conferences and client presentations. Companies represented include Bell Atlantic, Ford, Kellogg, Kodak, Nestle, Philip Morris, Rolex, Unilever and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Samuel W. (Samuel Williams) Meek papers, 1917-1980 and undated, bulk 1945-1962 3.5 Linear Feet About 800 Items

The Samuel W. Meek Papers span the years from 1917-1980, although the bulk of the material dates from 1945-1962 and a few items are undated. Samuel Meek served as Vice President in Charge of International Operations of the J. Walter Thompson Company from 1930 to 1964. Working out of the New York office as the head of the International Department, Meek established offices around the world, provided continuing support and advice to the heads of these international offices, made policy decisions related to international operations, and served as a consultant to a number of U.S. government and private agencies concerned with international relations and commerce. The Series arrangement created by the J. Walter Thompson archivist reflects Meek's activities and has been retained. Several categories of material are included: correspondence, market surveys and research reports, letters, official documents (such as the records of Meek's military service), and the transcripts of talks.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. San Francisco Office records, 1948-1999 and undated 5.8 Linear Feet 1800 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT San Francisco office was opened in 1923. The JWT San Francisco Office Records span the years 1959-1999, and includes advertising proofs, commercial artwork, print schedules, marketing plans, manuals, company history materials, correspondence, Creative Library catalogs and audiovisual materials (audio cassettes, VHS video cassettes and videotapes). Also included are the papers of Harry A. Lee, a JWT executive involved in the development of JWT's Pacific Rim business during the 1960s. Companies represented in the collection include California Raisin Advisory Board, Dean Witter, Ferry-Morse Seed Company, Labatt's, Morris Plan, and Schlage. JWT offices touched on in the collection include New York, Manila (Philippines) and Tokyo (Japan). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Shirley F. Woodell papers, 1943-1958 1.9 Linear Feet

Shirley F. Woodell (1907-1996) was an advertising executive who worked in the International Department of the J. Walter Thompson Company from 1946 to 1960. Collection includes correspondence, reports, notes, photographs, and other material that document the operations of the J. Walter Thompson Company in Mexico, the Caribbean area, and Latin America. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Sidney A. Olson papers, 1957 9 Linear Feet 100 Items

The papers of Sidney A. Olson date to 1957. They consist of reports and artwork created during a trip to identify production locations in Asia and the Middle East for the Ford Motor Company television campaign, " Proved and Approved Around the World." The reports describe highlights of the areas visited and include observations of local political and social conditions.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Sidney Ralph Bernstein company history files, 1873-1964, bulk 1963-1964 4.0 Linear Feet

Sidney Ralph Bernstein (1907-1993) was an editor and publisher who worked in a number of positions with Crain Communications, serving as President in the 1960s and 1970s. The collection represents a commemorative history project for the J. Walter Thompson Company's centennial anniversary in 1964. The history was not published. The collection consists of research files created or compiled by Sidney Ralph Bernstein and his research assistant Marianne Keating and include transcripts of interviews; notes and excerpts copied from publications, facsimile copies, correspondence, and printed material; correspondence and memoranda; manuscripts; speeches; indexes; clippings; lists; and chronologies. The collection documents the history of J. Walter Thompson Company through printed materials as well as personal reminiscences, recollections, and evaluations of the company by its executives and other employees. Topics include agency management; agency activities during World War II; and women in the advertising industry. Executives represented in the collection include: James Walter Thompson, founder of the company; Stanley Resor, Thompson's successor as president; Denis Lanigan; Howard Henderson; Norman Strouse; Ruth Waldo; and Sam Meek. Client companies featured in the files include Chesebrough-Pond's; Kodak; Kraft; Pan Am; and Scott Paper. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Small Accessions, 1895-2006 14.8 Linear Feet 10,000 Items

Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Collection spans the years 1895-2006 and includes research reports, policy manuals, correspondence, writings and presentations and other materials documenting JWT's history and operations. It is an artificial collection that gathers a large number of small accessions and loose materials discovered during periodic cleanup and inventory of archival stacks and office spaces. Also included are some videocassettes and audio tapes. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing history.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Staff meeting minutes, 1927-1938, 1951-1952 and undated 8.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection consists chiefly of verbatim minutes of a variety of staff meetings held at the New York and Chicago offices of JWT. Also included are advertisements, photographs, articles, and other printed material attached to minutes as background material or supplemental reading for the meetings. A set of subject indexes are included for some of the meeting series. Topics discussed include account histories, case studies and company profiles; activities of international and domestic JWT offices including country profiles; advertising and client relations during a depression; development and use of advertising media (film, outdoor, print, radio, television); general business and economic conditions; market research; new business activity; promotional techniques (coupons, merchandising, retail store displays); the structure and function of various JWT departments; and social trends. Companies frequently mentioned include Andrew Jergens, Cutex, General Motors, J.C. Penney, Johns-Manville, Lever Brothers, Kraft, Pennsylvania Railroad, and Standard Brands. Speakers include Alfred Harcourt, Arno Johnson, Clarence Darrow, Claude Hooper, Daniel Starch, Edward Steichen, Fanny Bell, John B. Watson, John U. Reber, Kennett Hinks, Margaret Bourke-White, Paul T. Cherington, Rudy Vallee, Ruth Waldo, Sam Meek, Stanley Resor, Will Hays, and William Esty. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Ted Wilson papers, 1966-1977 2.4 Linear Feet 1800 Items

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Ted Wilson was an executive at JWT from 1947 to 1977. The Ted Wilson Papers span the years 1966-1977, and comprise correspondence, office files, client files, reports, and speeches that document Wilson's career as an administrator coping with JWT's financial difficulties resulting from the world-wide economic hardship of the mid-1970s. In addition, the papers illustrate Wilson's involvement in the reorganization of the company, as well as his management of several advertising account teams, including the New Holland Machine Company and the Phillips Petroleum Company. The papers mention a variety of JWT company operations, including company programs such as Communispond (communications consulting), while touching on a variety of social issues including the employment of minorities and the Watergate affair.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Thomas Sutton papers, 1965-1975 and undated 6.6 Linear Feet 4950 Items

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Thomas Sutton was an executive in charge of JWT's international operations during the 1960s-1970s. The Thomas Sutton Papers span the years 1965-1975 and document Sutton's career, especially his role in JWT's international expansion and the establishment of global advertising markets. The papers provide insight into JWT's international financial matters--budgets, salary structure, stock incentive plans and market shares--as well as personnel policies, client relations, product launches, television advertising projects and marketing research and strategies, seen from the perspective of Sutton's position as JWT chief executive for international operations. The papers also contain marketing plans, evaluations and reports for a number of JWT's international offices, that provide a detailed glimpse into JWT's operations within the respective countries' economic and socio-political contexts. The offices represented include Amsterdam, Bogotá, Brussels, Buenos Aires, Caracas, Ceylon, Copenhagen, Frankfurt, Johannesburg, Karachi, Lima, London, Mexico City, Milan, Paris, Rio de Janeiro, San Juan, Santiago, Sydney, Tokyo, Toronto, Vienna and Zürich. Key clients include the Honda Motor Company, Eastman Kodak Company, Ford Motor Company, the Hertz Corporation, IBM, Johnson & Johnson, Kellogg Company, Liggett & Myers Tobacco Company, Nestlé, Pan American World Airways, PepsiCo, Inc. and Unilever (Lever Brothers).
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Thompson Way/Thompson Total Branding records, approximately 1975-2000 and undated 6.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection consists of training and policy manuals, presentations, other printed materials and videocassettes pertaining to the T-Plan, Thompson Way and Thompson Total Branding programs. Materials appear in English, Spanish and Japanese and include materials from JWT offices in The U.S., Argentina, Australia, Canada, India, Italy, Japan, Mexico and Thailand. Case study information for individual companies include DeBeers, Ford, Nabisco (Ritz crackers), Nabob Coffee, Nestle, Steppenwolf Theater and White Castle. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Traveling Archives records, 1990-1995 1.2 Linear Feet 50 Items

In 1994, J. Walter Thompson Co. used its archives at Duke University and information from many offices to create three audiovisual modules on JWT history. Kodak account director Ernie Emerling managed the project. Accession (2009-0185) (50 items; 0.6 lin. ft.; dated 1990-1995) consists of miscellaneous items used in creating the Traveling Archives. Includes submissions on innovations and milestones in JWT advertising by several international offices, including Japan, India, Brazil, and Spain. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

Limit your search

more »

more »

View distribution

more »

more »

more »

more »