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J. Walter Thompson Company. Jack Stevens papers, 1971-1990 6.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Jack Stevens was Chairman and CEO of Deltakos, a JWT subsidiary focused on the science and medical industries. Deltakos, later known as the JWT Healthcare Group, was absorbed in a merger with Ferguson Communications in 1993.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Sidney A. Olson papers, 1957 9 Linear Feet 100 Items

The papers of Sidney A. Olson date to 1957. They consist of reports and artwork created during a trip to identify production locations in Asia and the Middle East for the Ford Motor Company television campaign, " Proved and Approved Around the World." The reports describe highlights of the areas visited and include observations of local political and social conditions.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Winfield Taylor papers, 1948-1960 and undated 4.7 Linear Feet About 2,770 Items

The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. Winfield Taylor worked as a copywriter in the Creative Department of JWT from 1934 until 1960, becoming a Vice President in 1950. The Winfield Taylor Papers span the years 1948-1960 and include correspondence, memoranda, call reports, Review Board minutes, copy, product information, reports, and printed material. Notable correspondents include Joan Didion, Norman H. Strouse, Henry C. Flower, Jr., Samuel Meek, and John Monsarrat. Major clients include Ford, Shell, and Pan American.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Traveling Archives records, 1990-1995 1.2 Linear Feet 50 Items

In 1994, J. Walter Thompson Co. used its archives at Duke University and information from many offices to create three audiovisual modules on JWT history. Kodak account director Ernie Emerling managed the project. Accession (2009-0185) (50 items; 0.6 lin. ft.; dated 1990-1995) consists of miscellaneous items used in creating the Traveling Archives. Includes submissions on innovations and milestones in JWT advertising by several international offices, including Japan, India, Brazil, and Spain. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. 16mm microfilm Accounting Department records, 1942-1954 3.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection includes lists of cancelled checks, petty cash vouchers and invoices, summaries of advertising production expenses and labor costs and other financial data. Main JWT offices represented include New York, Chicago, Detroit, Los Angeles and San Francisco. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Edgar Hatcher papers, 1952-1992 4.5 Linear Feet 250 Items

The Edgar Hatcher Papers, 1952-1992, document Hatcher's career as a copywriter and creative director for several major advertising agencies, including G.M. Basford Co.; Benton and Bowles; Ogilvy, Benson, and Mather; Kenyon and Eckhardt; Batten, Barton, Durstine, and Osborn's San Francisco office; McCann-Erickson; and J. Walter Thompson Company. The collection provides an overview into oil company advertising and the development of advertising in several firms from the 1950s through the early 1990s. Materials include reports, correspondence, memoranda, scripts, storyboards, collateral literature, notes, photographs, audio and video tapes, films, and cassette recordings which document the creative development of print, radio and television advertising for various clients. Clients represented include General Electric, Air Reduction Co., Chemical Manufacturer's Association, IBM, Shell Oil, Maxim Freeze Dried Coffee, Ford and Lincoln Mercury, Chevron Oil, Exxon/Esso, Campbell's Soup, Advertising Council, National Council on Productivity and Quality of Working Life, Savings and Loan Foundation, Eastman Kodak, and Beechcraft.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. 16mm microfilm Treasurer's Office records, 1916-1949 and undated 3.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection includes correspondence, bills, approvals and releases, lists of stockholders, estimates, wage cards, legal files (lawsuits, judgments, claims), insurance documents and other printed materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Sidney Ralph Bernstein company history files, 1873-1964, bulk 1963-1964 4.0 Linear Feet

Sidney Ralph Bernstein (1907-1993) was an editor and publisher who worked in a number of positions with Crain Communications, serving as President in the 1960s and 1970s. The collection represents a commemorative history project for the J. Walter Thompson Company's centennial anniversary in 1964. The history was not published. The collection consists of research files created or compiled by Sidney Ralph Bernstein and his research assistant Marianne Keating and include transcripts of interviews; notes and excerpts copied from publications, facsimile copies, correspondence, and printed material; correspondence and memoranda; manuscripts; speeches; indexes; clippings; lists; and chronologies. The collection documents the history of J. Walter Thompson Company through printed materials as well as personal reminiscences, recollections, and evaluations of the company by its executives and other employees. Topics include agency management; agency activities during World War II; and women in the advertising industry. Executives represented in the collection include: James Walter Thompson, founder of the company; Stanley Resor, Thompson's successor as president; Denis Lanigan; Howard Henderson; Norman Strouse; Ruth Waldo; and Sam Meek. Client companies featured in the files include Chesebrough-Pond's; Kodak; Kraft; Pan Am; and Scott Paper. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Brouillard Communications vertical files, 1931-2002 and undated 45 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Brouillard Communications, a division of JWT, was established in 1973 and specialized in business-to-business advertising and corporate communications. Brouillard closed in 2009. Collection consists of two alphabetical information and reference files for business category and individual company materials. Includes correspondence, research reports, clippings, tear sheets, printed corporate materials such as annual and quarterly reports, new business and client presentations. Companies represented include American Express, AT&T, Bethlehem Steel, Boeing, CIGNA, CIT, DuPont, General Electric, GTE (later Sprint), Honeywell, Hughes Aircraft (later Raytheon), IBM, International Paper, ITT, Kodak, Lockheed, McDonnell Douglas, Monsanto, Morgan Stanley, Motorola, Pennwalt, Pfizer, RJR Nabisco, Rockwell, Sharp, Shell, 3M, Travelers, TRW, Walt Disney, Westinghouse and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Chicago Office. Elna Cederholm papers, 1955-1973 and undated 0.4 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The Chicago Office opened in 1891. Elna Ann Cederholm was an account representative with the JWT Chicago office in the 1960s and 1970s. Collection includes personal and professional correspondence, travel souvenirs along with work documents pertaining to Cederholm's career as an account representative for JWT on Oscar Mayer advertising campaigns. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Chicago Office. Competitive advertisements, 1962-1987 12.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. The Chicago Office opened in 1891 and closed in 2009; its Information Center served as a corporate library and center for reference information. Collection consists of clippings obtained from a selection of regional and nationally distributed magazines and newspapers, representing print advertising campaigns of JWT client's competitors. Major product categories include air and railroad travel; car rentals; food; hotels and resorts; household appliances and furnishings; toiletries; tourism; and transportation services. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Chicago Office. Information Center Records, 1901-2005 and undated 93.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Chicago Office opened in 1891. The Information Center served as a corporate research library and reference center for the agency.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Chicago Office. Information Center printed materials, 1971-2000 39 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. In 2023 the agency was absorbed into marketing and communications firm VML. The Chicago Office opened in 1891 and closed in 2009. The Information Center served as a corporate research library and reference center for the agency. Collection consists largely of trade publications produced by commercial publishers, academic institutions, professional associations and market research firms. Publications address a range of market sectors, product categories, demographics and consumer behaviors. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Audrey Himmelstein Del Grosso papers, 1986-2002 and undated 2.5 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Audrey Himmelstein Del Grosso was an advertising executive with JWT Direct, a direct marketing subsidiary of JWT. Includes correspondence, VHS videotapes, optical disks, research reports, direct marketing mailers and brochures, and other printed materials. Companies represented include Bear Stearns, Bell Atlantic (now AT&T), Citibank, Ford, Heinz and IBM. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Detroit Office. Blaise Newman papers, 1946-2002 and undated 14.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. JWT maintained an office in Detroit from 1909-1920 and reopened it in 1944. Blaise Newman was an executive with the JWT Detroit Office, Director of Corporate Communications and Special Projects. Collection includes account files, correspondence, memorabilia, newsletters, print advertisements, research reports, scripts and drafts of speeches and presentations, slides and photographs, videocassettes, and other printed materials. Companies represented include Champion Spark Plug, Ford, Health Alliance Plan, Holley, Red Cross and United Way. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Detroit Office. Goldfarb Consultants Ford Research Reports, 1974-1989 2.4 Linear Feet 1800 Items

The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. Goldfarb Consultants, founded in 1966 by Canadian pollster and market researcher Martin Goldfarb, is a leading Canadian marketing consulting group that specializes in focus groups and other qualitative research methods. Martin Goldfarb sold his interest in Goldfarb Consultants to JWT's parent company, WPP, in 1998. The Goldfarb Consultants Ford Research Reports span the years 1974 to 1989 and consist of written research summaries primarily of advertising campaigns for various Ford automobiles, vans, and trucks. In addition there are reports on a range of specialized consumer markets, focused on women, African-American, Hispanic, youth, college-age consumer groups as well as some reports on regional markets.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Detroit Office. Ford collateral literature, 1939-2007 and undated 50.0 Linear Feet 398 Megabytes

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. JWT maintained an office in Detroit from 1909-1920 and reopened it in 1944. Collection includes catalogs, direct mailings, newsletters and magazines, owner's manuals, posters, sales incentive and sales training materials, service manuals, technical bulletins and other printed materials. Competitor companies documented include American Motors (Jeep), Chrysler (Dodge, Plymouth), Datsun/Nissan, General Motors (Chevrolet, GMC trucks), International Harvester, Lincoln-Mercury, Mazda, Mitsubishi, Subaru, Toyota and White/Freightliner. Materials primarily in English but also Arabic, Chinese, Czech, Danish, Dutch, Flemish, French, German, Hungarian, Italian, Japanese, Norwegian, Portuguese, Russian and Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. John F. Dignam papers, 1958-2009 9.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the largest and oldest enduring advertising agencies in the United States before being absorbed into marketing and communications firm VML in 2023. John F. Dignam was a commercial artist and an executive with JWT during a 26-year career, in which he held positions of Vice President and Senior Art Director. The collection primarily consists of advertising proofs and commercial artwork created for clients of JWT and other firms, including the Victor A. Bennett Company, along with some of Dignam's freelance work. The collection also includes a few reports, television commercial scripts and other writings, along with some videocassettes of television commercials. Companies represented in the collection include the Banco Popular de Puerto Rico, British Aerospace, British Overseas Airways Corporation (BOAC), Ford Motor Company, the Goodyear Tire and Rubber Company, Harveys of Bristol, Jantzen, Pan AMerican World Airways, Inc., the Radio Corporation of America (RCA), Standard Brands, and the United States Aircraft Insurance Group (USAIG).
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Euro-Advertising Holding B.V. records, 1979-1985 2.4 Linear Feet

Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Euro-Advertising Holding was formed as an independent subsidiary in 1980 to manage relations among JWT offices in Europe. It was dissolved in 1985.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Frankfurt Office records, 1960-1993 18.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. The Frankfurt office opened in 1952; it was JWT's largest office in continental Europe and served as the hub for coordinating European and international advertising activities. Collection includes acquisition documents; clippings; correspondence; market and research reports; new business and corporate presentation materials; proofs and tear sheets of advertising and other examples of creative work; sketches; slides and other materials. Some materials reflect communication and coordination with other JWT offices, including London, Madrid, and New York. Firms and brands represented in the collection include Bundesbahn; Bundeswehr recruitment; Capri-Sonne; De Beers; Deutsche Bank; Ford; IBM; Kodak Instamatic; Mouson (now part of L'Oréal); Philips; Rowntree Mackintosh; Signal (Elida Gibbs); Unilever; and Zentralsparkasse. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Denis Lanigan papers, 1955-1986 29.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Denis Lanigan was an executive who managed JWT Offices in Frankfurt, London and New York before being named Vice Chairman and Chief Operating Officer. Collection includes correspondence and memoranda, policy manuals and reports, account files and research reports that document Lanigan's career in JWT offices in Frankfurt and New York. Companies represented include Chevron, Kellogg, Kodak, Kraft, Nestle, Pepsi, R.J. Reynolds and Unilever. Acquired as part of the John. W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Frankfurt Office. George Black papers, 1968-1989 39 Linear Feet 29,250 Items

The papers of George Black, former advertising executive of the J. Walter Thompson Company, span the years 1968 to 1989, with the bulk of the material dating from 1972 to 1988. The papers document Black's activities during his tenure as Creative Department Head in the 1970's and then as Chairman of JWT-Frankfurt from 1976 to 1988. During the 1980's, Black presided over an expansion of business in the German Speaking Area (GSA) which included the opening of new offices in Hamburg and Düsseldorf; the establishment of JWT divisions for pharmaceutical advertising (Deltakos) and direct marketing (JWT-Direkt); and the British WPP Group's leveraged buyout of JWT in 1987. General trends and events reflected in the papers include the increasing globalization of clients and markets, the world energy and financial crises of the 1970's, JWT's international expansion and business management worldwide. Specific topics documented include ethical and legal issues surrounding children and advertising in Germany; the production of film and print advertisements for current and prospective clients; Black's membership in professional organizations such as European Association of Advertising Agencies (EAAA) and the Art Directors Club of Germany; Black's participation in JWT international strategic planning groups, with emphasis on Europe and the GSA; promotions and management changes within JWT; and special events and seminars for JWT international staff and clients. The collection consists of correspondence, memoranda, manuscripts, reports, photographs, press releases, speeches, overhead transparencies, agendas, invoices and receipts, contracts, newsletters, articles, advertisements, and collateral literature. Correspondents in the collection include media and management consultants, artists and producers, current and prospective clients, persons affiliated with various agencies, publications, and organizations, and JWT executives such as David Campbell-Harris (JWT-Milan), Jack Cronin (JWT-New York), Peter Horak (JWT-Zürich), Don Johnston (JWT-New York), Denis Lanigan (JWT-London), Eilika Schmidt-Roessler (JWT-Brussels), Alfred Tiefenbrunner (JWT-Vienna), and Hakan Verner-Carlsson (JWT-Stockholm). Clients well-documented in the collection include Braun, Campari, DeBeers, Elida Gibbs, Ford, Jacobs, Kellogg, Kraft, Lever-Sunlicht (Unilever), Nestle, Singer, Pepsi, Warner-Lambert, and Wick.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Frankfurt Office. Advertisements collection, 1950-1991 and undated 126 Linear Feet 6300 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Frankfurt (Germany) office opened in 1952 and served as the main JWT office in Germany, and directed many of JWT's pan-European advertising efforts. The Frankfurt Office Advertisements Collection spans the years 1950 through 1991 and includes newspaper and magazine print advertisements, tear sheets and proofs. Clients include BASF, Burger King, De Beers, Dunlop, Ford, Kraft, Lever Brothers, Pan Am, and Singer. Most advertisements are in German, although some are in English. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Frankfurt Office. Herbert Brungs papers, 1969-1988 6 Linear Feet 5000 Items

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Herbert Brungs was the former chairman OMG (chief operating officer) and managing director (Geschäftsführer) at JWT Frankfurt, Germany, office. The papers of Herbert Brungs span the years 1969 to 1988 and document Brungs' activities as representative to the German trade organization GWA and the as the executive in charge of employee education. The collection contains general files, client files, organizations files, and writings and speeches files. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Frankfurt Office. Burkhard Schwarz papers, 1970-1990 22.7 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Burkhard Schwarz was an advertising executive who served as Managing Director of JWT's Frankfurt Office from 1977-1989. Collection includes correspondence, financial summaries, client files, speeches, meeting minutes and other materials, planning and research reports, and new business presentations. Companies represented include Bacardi, Burger King, DeBeers, Ford, Hill & Knowlton, Jacobs, Kodak, Nestle, Philips, Sunlicht and Unilever. Materials are in German and English. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Hispania records, 1980-1985 and undated 3 Linear Feet

Division of the J. Walter Thompson Company, specializing in marketing communications and advertising to the North American Hispanic market. Founded in 1980, its clients and operations were folded into Mendoza Dillon & Associates upon WPP's acquisition of that agency in 1988. Collection spans the years 1980-1985 and includes correspondence, marketing research, advertising strategy reports and other items. Companies represented include Bumble Bee, Burger King, Ford, Kraft, Sears, Ward Candy (Chunky bar) and William Underwood. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Don Johnston papers, 1964-1996 and undated 17.5 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. Don Johnston (1927-2014) was an executive who served as president, CEO and Chairman during a 26 year career at JWT. The Don Johnston Papers span the years 1964-1996 and document his career in various positions with JWT. The collection includes international and domestic inter-office correspondence, personal and administrative files, management manuals, presentations, speeches, budgets, billings and profit reports, and video-cassettes that relate to planning for JWT projects, committee meetings, marketing research, contracts with clients, management directives, and JWT's corporate mission and philosophy. The papers also touch on Joseph O'Donnell's attempted hostile takeover of the JWT Group, and the purchase of JWT by the WPP Group. Clients represented include: Ford Motor Company, Unilever, Chevron, General Foods, and Uniroyal Tire. Offices represented include: Buenos Aires, Toronto, Chicago, Santiago, Detroit, Paris, Frankfurt, Bombay (Mumbai), London, Tokyo, New York, and Johannesburg.
  1. David M. Rubenstein Rare Book & Manuscript Library

Team Detroit records, 2004-2009 3.0 Linear Feet

Team Detroit was a joint project formed by segments of six WPP agencies in 2006 to focus on advertising and marketing primarily for Ford Motor Company products. Its headquarters were in Dearborn, Michigan. In 2016 Team Detroit became part of WPP bespoke agency GTB. Collection includes marketing plans, research reports, sample advertisements, direct-to-consumer mailings, and launch details for a variety of Ford, Lincoln, Mercury, and Cadillac vehicles. Topics addressed include customer loyalty, digital media, and women car buyers. Companies and brands represented include Cadillac, Ford, J. Walter Thompson Company, Infiniti (Nissan), Lexus, Lincoln, Mercury, Meredith, Microsoft, and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Legal Department microfilmed entertainment contracts, 1924-1957 3.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The JWT Legal Department microfilmed entertainment contracts include contracts for appearances on radio and television broadcasts; correspondence; folios (typically collections of documents relating to an actor's career, or casting for a broadcast program); letters of terms; notices of cancellations of contracts; photographs; talent releases and other printed documents. Talent featured in the sponsored programming include journalists, motion picture actors, musicians, politicians (such as Wendell Willkie), sports announcers, vaudeville blackface and dance performers, writers and other celebrities. Talent-based and variety shows drew from American and international performers, including African Americans and women. Sponsoring firms include Ballantine, Elgin, Ford, General Cigar, Kodak, Kraft, Lever Brothers, Lorillard, Nash Motors, Nestle, Owens-Illinois, RCA, Seven-Up, Shell, Standard Brands, Swift, Textron, Ward Baking and Wrigley. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. New business records, 1924-2014 96.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising companies in the United States. The J. Walter Thompson Company (JWT) New Business Records span the years 1924-2006, with the bulk of materials spanning 1980-1989. The collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial services marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection. Acquired as part of the John W. Hartman Center for Sales, Advertising, & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Newsletter collection, 1910-2018 17 Linear Feet 0.14 Gigabytes

The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest enduring advertising agencies in the U.S. The Newsletter Collection comprises the agency's internally produced newsletters, which date from 1916 through 2005. Newsletters survive from the main office, certain domestic and international offices (particularly from Atlanta, Chicago, Detroit, London, Los Angeles, New York and San Francisco), and divisions and affiliates (especially Brouillard Communications; Lord, Geller, Federico, Einstein; Dialog; and Thompson Recruitment Advertising) of JWT. Topics contained in the newsletters include staff biographical information; office events; account and client news; featured campaigns; marketing; merchandising; consumer behavior; research and planning; developments and issues in television, radio, and print media; and personal activities of the staff. Most of the newsletters are in English, but German, Spanish, French, Italian and Portuguese language publications are also present. As the Company continues to publish house organs, the collection will continue to grow.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. John Sharman papers, 1933-1979 0.4 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. John Sharman (1923-1994) served as Chief Operating Officer of JWT from 1977-1983. Collection includes correspondence, position papers, legal documents and other printed materials. Topics generally relate to JWT relations with its international offices and affiliates, especially in Australia and Apartheid-era South Africa.Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Marketing Vertical Files, 1946-1999 36 Linear Feet 21,000 Items

Collection consists of subject files on a wide range of marketing topics used as reference by J. Walter Thompson Company staff. These topics range from financial information, legal perspectives, employment trends, awards, particular individuals in the industry, media, packaging, trademarks and research; all materials which further reflect the background work and research carried out by J. Walter Thompson Company in the usual course of business. Formats included are primarily newspaper clippings, articles, and pamphlets. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Management Reference Center records, 1967-1994 4.5 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. In 2018 JWT merged with Wunderman to form Wunderman Thompson. The Management Reference Center was a library department of the New York Office that provided documentary and reference services for JWT supervisory staff. Collection includes articles; bibliographies; client case histories; departmental procedures; memoranda; reports; samples of executive speeches and presentations; surveys of market research; and other printed materials that document the operation of the Reference Center. The collection also incorporates secondary research reports produced by the Reference Unit of the New York Office. Companies represented include Kellogg, Nestle, Pepsi, and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Samuel W. (Samuel Williams) Meek papers, 1917-1980 and undated, bulk 1945-1962 3.5 Linear Feet About 800 Items

The Samuel W. Meek Papers span the years from 1917-1980, although the bulk of the material dates from 1945-1962 and a few items are undated. Samuel Meek served as Vice President in Charge of International Operations of the J. Walter Thompson Company from 1930 to 1964. Working out of the New York office as the head of the International Department, Meek established offices around the world, provided continuing support and advice to the heads of these international offices, made policy decisions related to international operations, and served as a consultant to a number of U.S. government and private agencies concerned with international relations and commerce. The Series arrangement created by the J. Walter Thompson archivist reflects Meek's activities and has been retained. Several categories of material are included: correspondence, market surveys and research reports, letters, official documents (such as the records of Meek's military service), and the transcripts of talks.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Memoranda, 1915-2019, bulk 1915-1999 9.34 Linear Feet 0.002 Gigabytes 6700 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. JWT Memoranda cover the years 1915-1999 and include desk-to-desk communications collected by the New York Office Information Center and the New York International Department, along with other materials originating primarily in the New York and Chicago offices. The materials primarily include communications distributed from JWT management to staff, and cover a range of topics including new business acquisitions, account losses, company benefits, social and charitable events, staff and office changes, promotions and retirements, and commentary on articles appearing in the news media. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Allen Thomas papers, 1984-2000 and undated 2.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. Allen Thomas was an executive who served as Chairman of JWT's London Office as well as JWT Europe. Collection includes correspondence, client files, meeting minutes, research reports, presentations and other printed materials. Companies represented include De Beers, Nestle and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Public Relations records, 1934-1999 and undated 45.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection combines the public relations, publicity and promotional efforts of a number of JWT entities, including the Public Relations Department, Public Relations Division, Corporate Communications, Publicity Department, Personality Department and others. Collection includes news and press releases, clippings, photographs, scripts, directories, advertising proofs, print advertisements and other printed materials. Activities represented include baking and other contests, merchandising, nutritional campaigns, syndicated television programming, and youth outreach programs. Companies and institutions represented include 4-H clubs, American Gas Association, Bristol Myers, Burger King, Clairol, Ford, Kodak, Kraft, National Shoe Institute, Planters Peanuts, Radio City Music Hall, Reader's Digest, Royal Baking Powder, Scott Paper, Standard Brands, U.S. Brewer's Association and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

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