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J. Walter Thompson Company. Colin Dawkins papers, 1776-1986 7.9 Linear Feet circa 3,800 Items

The papers of Colin Dawkins, a former Vice President of the J. Walter Thompson (JWT) advertising agency, span the years 1776 to 1986 with the bulk of the papers being dated between 1920 and 1981. The collection consists of Dawkins's research files, gathered for a proposed book on the history of the advertising business as it paralleled and was influenced by the growth and international development of JWT. These files contain correspondence, printed materials (including JWT newsletters), articles, clippings, speeches, writings, advertisements, reports, oral interview transcripts and cassette tapes. Clients represented in this collection include primarily the Ford Motor Company but also Kraft, Chesebrough-Ponds, Pan American, and Lever Brothers, and JWT executives represented include James Walter Thompson, Stanley Resor, Howard Kohl, Sam Meek, Helen Lansdowne Resor, Edward G. Wilson, Shirley Woodell, James Webb Young, and Dan Seymour. Much of the collection duplicates material found elsewhere in the extensive J. Walter Thompson Company Archives and many items are photocopies; however, the collection does contain unique material specifically in the Oral Interview Series and items thoughout the collection which Colin Dawkins collected.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Corporate Documentation, 1896-2008 62 Linear Feet

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Corporate Documentation primarily consists of minute books to the regular meetings of JWT's stockholders and Directors; administrative and finance records; and reports from JWT's subsidiaries, committees and other institutional bodies. Topics covered include annual assessments of agency performance; planning; by-laws; stock incentive plans and retirement plans; and efforts to standardize operational practices across the many offices of JWT. The collection also includes background information relative to annual meetings, and the anniversaries of various offices. The collection derives from the RG1 Record Group, Corporate Documentation and General Reference, created by the JWT Archives prior to the transfer of the archives to Duke University.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Corporation Vertical Files, circa 1915-1999, bulk 1960s-1990s 43.1 Linear Feet (approximately 26,000 items)

Alphabetical files of miscellaneous information about hundreds of mainly U.S. corporations, some of them domestic and many multinational. The fullest documentation tends to be for companies that are or have been JWT clients (notably Kraft, Quaker Oats, Sears, Ford, Northern Telcom, Gerber, Kellogg, Philip Morris, Oscar Mayer, Kemper, S.C. Johnson, McDonnell Douglas, Jos. Schlitz, 7-Up, and others) and several that are or were major competitors of JWT clients (e.g. AT&T, McDonald's, General Motors, among others). Files contain widely diverse formats of information including internal JWT unpublished reports and memoranda; many articles clipped from magazines (especially trade press) and newspapers; articles printed from computer databases; company publications and annual reports; historical booklets and articles; three vinyl record albums; and miscellaneous items. The richest files tend to be those for major JWT Chicago office accounts, with by far the greatest amount and diversity of information on Kraft. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Diners/Fugazy Travel and Incentive Company records, 1970-1975 and undated 3.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Diners/Fugazy Travel and Incentive was a short-lived (1970-1976) joint venture between JWT and General Leisure, Inc. offering a range of travel, merchandising and sales incentive programs. It was sold to Thomas Cook in 1976. Collection includes legal and financial papers, correspondence and memoranda, meeting minutes, clippings, reports and other materials relating to the establishment and operation of the enterprise. Companies represented include Austin Travel, Brasch Associates, Ford, Montgomery Ward, Phillips Petroleum, Reader's Digest, Sunsweet and Travelco, as well as materials relating to William (Bill) Denis Fugazy. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. International Advertisements collection, 1900-2006 43 Linear Feet

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the world. It opened its first international office in London in 1899, and by 1930 the agency had established offices in some 30 countries. At present, JWT manages offices or partnership arrangements in approximately 90 countries. The J. Walter Thompson Company (JWT) International Advertisements Collection spans the years 1900-2004 and consists primarily of print advertisements, along with some transparencies, photocopies of advertising, and other collateral material that document some of JWT's international advertising campaigns through the 20th century. Clients include a variety of local, national and multinational commercial firms, as well as government institutions and public service organizations. The holdings of the collection are uneven, with the bulk of the advertisements dating from the mid-1960s up to about 1990. There are limited early advertisements from Chesebrough-Pond's, General Motors, and other clients dating from the late 1920s and early 1930s in print and on microfilm from the various offices established during those years. There are almost no international advertisements from roughly 1933 to the middle of the 1950s. The United Kingdom, the British Commonwealth countries, and Latin America account for most of the advertisements from the mid-1950s to the late 1970s. While the holdings since about 1980 are much larger than earlier holdings, they are by no means complete, and vary substantially from office to office. Key multinational clients represented in the collection include Chesebrough-Pond's, Eastman Kodak, Ford, General Motors, Kraft, IBM, Pepsi, R.J. Reynolds, and Unilever. English translations of foreign-language advertisements are often provided by JWT's Asian and Pacific Offices. European and Latin American Offices provided translations far less frequently. Advertisements for members of the British Commonwealth are generally available in English only or in both English and the local language. Spanish-language advertisements produced by JWT offices in the United States, intended for the domestic Spanish-speaking population as well as for Latin America, may be found in the J. Walter Thompson Company Domestic Advertisements Collection.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. International Intelligence Unit records, 1955-2002 15.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. In 2018 JWT merged with Wunderman to form Wunderman Thompson. The International Intelligence Unit operated from JWT's New York office and was responsible for coordinating communications regarding activites at JWT's non-U.S offices. Collection includes clippings, correspondence, data sheets, financial records, photographs, reports, videocassettes and other materials that document the activities of the International Intelligence Unit. Materials relate primarily to advertising account activity; capital expenditures and investments; real estate and office space acquisition; relations with partner firms and subsidiaries. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Ronald B. Kaatz papers, 1915-1996 and undated 3.35 Linear Feet 2500 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Ronald B. Kaatz was a network broadcast supervisor, Media Director and Senior Vice President at JWT's Chicago office, where he specialized in cable television advertising. The Ronald B. Kaatz Papers cover the years 1915-1996, with the bulk of materials dating from the 1970s to the 1990s, roughly the period during which Kaatz worked in the media department at the J. Walter Thompson (JWT) Chicago office. The collection consists of research materials, clippings, presentations and slides related to media research and planning, television viewers and advertising. The collection also includes some memoranda and correspondence from other JWT employees; materials from Kaatz's teaching at Northwestern University; and programs from various meetings of television and advertising professionals. Topics addressed include various advertising media--out-of-home (outdoor), Business-to-business (industrial), radio, direct mail, print, and television (broadcast and cable)--as well as marketing to youth, ethnic, and gay consumers. Companies represented in the collection include S.C. Johnson (Johnson Wax), Kraft, Sears, the Partnership for a Drug-Free America, and the Magazine Publishers Association. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. James Kennedy papers, 1979-1983 and undated 12.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Kennedy was an executive and Director of Human Resources. Collection includes correspondence, brochures, research reports and other printed materials. JWT subsidiaries and other firms represented include Brouillard Communications, Hill & Knowlton, Lansdowne, Lord Geller Federico & Einstein, Soskin/Thompson Associates and Thompson Recruitment Advertising. Materials touch on a variety of topics relating to personnel management, including affirmative action, alcohol counseling, career development, compensation, executive succession, professional development, retirement and training. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Bill Lane papers, 1967-1978 2 Linear Feet 1,000 Items

Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. William M. Bill Lane was a Creative Director and Executive at several JWT offices. Collection spans the years 1967-1978 and includes account planning documents, creative briefs, correspondence and printed materials that primarily document the early years of Lane's career at JWT. The bulk of materials relate to Kodak campaigns in print, radio and television media. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Roy Glah papers, 1947-2003 and undated 33.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Roy Glah was an executive and assistant to the CEO at the JWT New York Office. Includes correspondence and memoranda, research reports, presentations, speeches and other printed materials. Non-print materials include slides, audio and video cassettes, and computer discs. Materials primarily relate to top-level management of JWT, coordination between international offices, corporate vision and long-term strategy, interaction with parent company WPP. A significant portion of materials pertain to logistics and planning for executive-level meetings and conferences and client presentations. Companies represented include Bell Atlantic, Ford, Kellogg, Kodak, Nestle, Philip Morris, Rolex, Unilever and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Information Center records, 1890s-1987 19.5 Linear Feet ca. 9,500 Items

The Information Center Records span the years from the 1890s to 1987 with the bulk dating from the 1940s to 1987. Reports, memoranda, clippings, financial papers, and printed materials that relate to specific J. Walter Thompson Company accounts and offices and to advertising strategies comprise the majority of the collection and are found in the Vertical Files Series and Communications Committee Reports Series. The Information Center Records provide information about a wide variety of J. Walter Thompson accounts, specific details about its operation of domestic and international offices, and an in-depth view of how specific products were evaluated and promoted. The history of the J. Walter Thompson Company, the organization of multinational advertising agencies, and advertising research and marketing are also represented in this collection.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Radio and Television Department. Maury Holland papers, 1948-1959 1.2 Linear Feet 750 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Maury (C. Maurice) Holland (1896-1974) was a Vaudeville and Broadway actor before joining the JWT New York Office's Radio and Television Department in 1936 to direct radio and television programs for the agency. Collection includes scripts for and copies of outgoing memoranda regarding content and format of television programs and advertisements, as well as budget and production information. Programs include Bat Masterson, Jackie Gleason Show, Kraft Television Theatre, Naked City and The Price is Right. Actors and writers represented in the collection include J.P. McEvoy, Jackie Gleason, Milton Berle, Mitch Miller and Moura Budberg. Advertisers include the Advertising Council, Coldene, Kraft, Quaker Oats and Rinso. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Kennett Webb Hinks papers, 1953-1963 and undated 2.4 Linear Feet

Director of Research, Pacific Coast Manager, Manager of Berlin office, account representative, Vice President and Director of J. Walter Thompson Company, 1921-1963. The papers of Kennett Webb Hinks, an executive of the J. Walter Thompson Company, an advertising agency, span the years 1955-1963, and some are undated. The materials consist of copies of Hinks's outgoing office correspondence and memoranda. Letters discuss the planning of advertising campaigns for print, film and radio; market research; product design; selling strategies and advertising techniques; and budgeting. Many include summaries of business meetings. Correspondents include staff members, business associates and clients. The majority of the documents concern Lever Brothers Limited, manufacturer of a variety of soap and bathroom products. Other clients include the Wool Bureau and the New Holland Machine Company. There are frequent communications with other JWT offices in the United States and abroad. A limited amount of material pertains to Hinks's personal, business, and social affairs. Addition focuses on production issues pertaining to the Lever Brothers' Lux Radio and Video Theater program: casting, production services, properties (scripts, adaptations and tie-ins), ratings and reviews, move to a one-hour format, and other issues. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Jack Hilton papers, 1969-1979 and undated 1.5 Linear Feet 1050 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Jack Hilton was a radio and management consultant who joined the Public Relations Department of JWT, and held positions of Chief Operating Officer and President of the Telecommunications Division at JWT during the 1970s. The Jack Hilton Papers cover the years 1969-1979 and contains files primarily relating to Hilton's work in the Public Relations Department of the J. Walter Thompson Company (JWT). The collection consists of scripts from Hilton's radio program Balance Sheet; quarterly reports from the public relations department of JWT; public relation accounts; correspondence related to personnel and financial issues; a TeleCommunications Development Course; applications to professional organizations; and biographical information including a photograph. Clients mentioned in the papers include Exxon, Ford, Kraft, Mobil Oil, Seven-Up, and Sears. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Competitive advertisements, pre-1955 group, 1907-1965 85 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. The collection includes newspaper and magazine print advertisements for companies and consumer products that competed with those of JWT clients. Product categories include airlines; alcoholic and non-alcoholic beverages; bus and cruise lines; cosmetics; food; hair preparations; health products and drugs; household appliances and furnishings; radios and televisions; railroads; shaving preparations and toiletries; and tobacco products. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Ed George papers, 1938-2013 and undated 14.2 Linear Feet

The J. Walter Thompson Company (JWT) was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies. Edward Acheson George was an Creative Director and executive at several JWT offices. Collection includes correspondence, reports, scripts, tear sheets and other printed materials; drawings, sketches, cartoons, paintings, storyboards and packaging designs; and audiovisual materials (phonograph records, videocassettes, audio tapes). Companies represented include Burger King, Champion, Eaton, Faygo, Foote Cone & Belding, Ford, Hawaii Express, Kawasaki, Liggett & Myers, Mazda, Monroe, Oscar Mayer, Parker Pen, Playboy, and Seven-Up. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. John J. Hamilton papers, 1976-1982 1.5 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. John J. Hamilton was an executive with the agency during the 1970s and 1980s. Collection iIncludes company policy documents and reports, research reports, new business and client presentations and other printed materials. Companies represented include JWT offices in San Francisco, India and Hong Kong; CBS; Deutsch Bank and Lufthansa. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Domestic advertisements, part 2, 1903-2009 70.0 Linear Feet 4.3 Gigabytes (1373 files)

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. Collection includes posters, proofs, tearsheets, design elements, and digital files that represent the creative work products of JWT's various U.S. offices for its client accounts. Companies represented include Bell Atlantic, Bristol-Myers, Chevron, Ford, Goodyear, Kraft, McDonnell Douglas, Northern Telecom, Oscar Mayer, Quaker Oats, Southland (7-Eleven), Sprint, and the U.S. Marine Corps. This collection represents a continuation of the J. Walter Thompson Company domestic advertisements, part 1. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Nan Findlow papers, 1930-1995 and undated, bulk 1959-1967 4.6 Linear Feet 405 Items

Nan Findlow was an advertising executive and entrepreneur. She was Creative Director for major retail companies, including Bamberger's and Macy's department stores, and held executive positions with the Ross Roy and J. Walter Thompson Company advertising agencies before founding her own consulting agency, Nan Findlow Creative Services. The Nan Findlow Papers span the years 1930-1995, the bulk of which document the period 1959-1967, and include clippings, photographs, advertising scripts for television commercials, print advertisements, story boards, marketing reports, correspondence, corporate memoranda, trade literature, speeches, and company newsletters. The bulk of the materials represents Findlow's time as an executive at the J. Walter Thompson Company (JWT), where her client assignments included American Home Products (Boyle-Midway), Chesebrough-Pond's, Lever Brothers Company, McCall's, Prince Matchabelli perfume, Revlon, and Scott Paper Company. In addition, there are brochures from Macy's and Georg-Jensen Inc., proofs, tear sheets, and artwork from L. Bamberger & Co. and Ross Roy of New York. The collection also includes writings, press releases, and account-history reports prepared by Nan Findlow Creative Services, the marketing consultant firm Findlow founded upon leaving JWT.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Herbert Eames papers, 1974-1985 and undated 2 Linear Feet 1500 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Herbert Eames was an executive at JWT and served as the company's Chief Financial Officer and Executive Vice President of Finance and Administration between 1980-1984. The Herbert Eames Papers cover the period of 1974-1985, with the bulk of the material spanning 1980-1984, during which time Eames served as Chief Financial Officer at JWT. The papers relate to the operations and finances of JWT offices and subsidiaries around the world. The collection includes memos, correspondence, press releases, clippings, and materials relating to management meetings, and reports on financial, administrative, operational, valuation and real estate matters. Companies represented include JWT subsidiaries such as Hill and Knowlton, Brouillard Communications, Lansdowne, Thompson Recruitment Advertising and JWT Canada, and clients such as Kraft, along with JWT offices in Chicago and Frankfurt. Collection also touches on relations with Gray and Company. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Peter Dunham papers, 1960-1967 0.4 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. Peter Dunham (1921-2011) worked at JWT from 1950-1974, primarily in international activities as a field representative and account manager. Collection includes correspondence; descriptions of JWT international field offices; travel itineraries for office visits by JWT executives including Dan Seymour and Tom Sutton. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Jack Cronin papers, 1964-1996 and undated 21.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. John J. (Jack) Cronin was an advertising executive who managed JWT's Canadian and European operations before becoming Vice Chairman of JWT. Collection includes correspondence, financial and management statements; research reports; client files and other printed materials along with slides and videocassettes of presentations. Companies represented include various JWT offices as well as Burger King, ComputerLand, Ford, ITV, International Television Association (ITVA), Kellogg, Kraft, Nestle, Pepsi, Philips, Schick and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Rena Bartos papers, 1960-2003 and undated, bulk 1975-1991 28 Linear Feet

Rena Bartos worked as a marketing researcher, advertising executive, and consultant from 1960 to 1998. She directed research at the McCann Erickson advertising agency and held the position of Senior Vice President at the J. Walter Thompson Company before forming her own marketing consulting firm, The Rena Bartos Company. Collection consists of speeches and presentations, publications, research, and correspondence related to Bartos' career in the marketing research divisions of McCann Erickson and the J. Walter Thompson Company, spanning the years 1960-1998, with the bulk of the contents from 1975-1991. Other items in the collection include video and audio copies of speeches and presentations by Bartos, a brief history of the J. Walter Thompson Company, as well as drafts of articles and manuscripts. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Chicago Office. Print proof books, 1930-2007 and undated 12.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The Chicago Office opened in 1891. Collection consists of scrapbooks holding examples of print advertisements produced in a given year. Also included are slides of print advertisements made during microfilming of older proof books. Companies represented include Blockbuster, Dell, Heinz, Kimberly Clark, Kraft, Miller beer, Motorola, Nabisco, Nestle, Northwestern Mutual, Oscar Mayer and Quaker Oat. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Harry Clark papers, 1945-1992 and undated 16.85 Linear Feet 12,640 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Harry Clark was an advertising executive who served as Director of JWT's Frankfurt Office and eventually of JWT's New York Office; Managing Director of Landsdowne Advertising, a JWT subsidiary; and co-founder of Smith Clark Associates, a consulting firm based in Princeton, N.J. The Harry Clark Papers cover the years 1945-1992, with the bulk of materials dating from the 1970s, the period during which Clark served as Director of the JWT Frankfurt Office, and during 1984-1986, when he served as Director of JWT in New York. The collection primarily consists of correspondence, administrative forms, presentations, speeches, meeting files, proofs, and financial reports, with extensive records from the Frankfurt Office. Companies represented include Braun, Chevron, De Beers, Eastman Kodak Company, Kellogg Company, Pan American Airways, PepsiCo, Rustenburg Platinum Mines, and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Corporate anniversaries records, 1945-2014 5.8 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Collection contains clippings, correspondence, published commemorations, videotapes, memorabilia and other materials produced or collected relating to key JWT anniversaries. Includes materials relating to anniversaries of the JWT London Office and also JWT's client relationship with Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Account files, 1885-2012 and undated, bulk 1920-2006 460 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. Collection includes information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Derek Norman papers, 1965-1993 and undated 6.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Derek Norman was an advertising executive who worked at the JWT London and Chicago offices and later at Leo Burnett agency in Chicago, Ill. Collection includes print advertisements, advertising designs and layouts, storyboards, audio and video cassettes and films of radio and television commercials and other printed materials. British and American companies represented include Chicago Tribune, Commonwealth Edison, John White Footwear, Kellogg, Kodak, Kraft, Lemco stock tablets, Northern Telecom (Nortel) and Oscar Mayer. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Brouillard Communications records, 1971-1997 and undated 18.2 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Brouillard Communications, a division of JWT, was established in 1973 and specialized in business-to-business advertising and corporate communications. Brouillard closed in 2009. Collection includes correspondence and other printed materials, proofs and tear sheets, slides and videocassettes. Companies represented include Eaton, Irving Trust, Mellon Bank, New York Stock Exchange and Transamerica. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.ing and corporate communications. Brouillard closed in 2009. Collection iIncludes correspondence and other printed materials, proofs and tear sheets, slides and videocassettes. Companies represented include Eaton, Irving Trust, Mellon Bank, New York Stock Exchange and Transamerica. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Detroit Office audiovisual materials, 1967-2003 and undated 24.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. JWT maintained an office in Detroit from 1909-1920 and reopened it in 1944. Collection includes videocassettes, CDs and DVDs of advertisements, speeches, presentations, historical campaign compilations; awards submissions, training materials and other materials. Companies represented include American Red Cross, Burger King, Delta Sigma Phi, Ford, Goodyear, Ogilvy & Mather, United Way, White Castle, and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Domestic advertisements, part 1, 1875-2001 and undated, bulk 1920s-1990s 362.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. The domestic advertisements collection consists of print advertisements created by the U.S. offices of the J. Walter Thompson Company (JWT), in a variety of formats: magazine, newspaper, color, black-and-white, proofs, tearsheets, negative transfers, clippings, and small number of sketches for outdoor advertising installations. Some advertisements are accompanied by insertion schedules that provide the dates and names of the magazines or newspapers in which the advertisement appeared. Advertisements sometimes feature work from artists including Charles Schulz and Norman Rockwell, and photographers like Edward Steichen, Irving Penn, and Baron De Meyer. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Anthony Rau papers, 1946-1986 and undated 8.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The JWT London office first opened in 1899. Anthony Rau was an executive with the London office whose career spanned the 1960s-1980s. Collection includes correspondence, research and status reports, brochures and other printed materials, and other materials that document Rau's work at JWT London in new business acquisition and JWT's charitable efforts. Companies represented include British Petroleum (BP), British Rail, Charities Aid Foundation, Singer, RCA, Tesco and United Biscuits. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Tom Rayfield papers, 1968-1996 4.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. The London Office first opened in 1899. Tom Rayfield was an advertising executive who served as Creative Director with the London Office. Collection consists of manuscript drafts and versions of Rayfield's unoficial history of JWT's London Office, "50 in 40"; audiocassette tapes of interviews with JWT staff and executives; and typewritten transcripts of the interviews. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Newsletters and publications, 1947-2001 and undated 10.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The London Office first opened in 1899. Collection includes client case histories, employee orientation and professional development manuals, office histories, newsletters, promotional materials, research reports, subject file periodicals and other printed materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Information Centre records, 1940s-2002 35.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. The London office first opened in 1899. Collection includes audiovisual materials (audiocassettes, video cassettes, optical disks); articles; clippings; newsletters; research reports and other printed materials. Organizations represented in the collection include ESOMAR; Henley Centre; Leo Burnett; Ministry of Agriculture, Fisheries and Food; Mintel; Office of Population Censuses and Surveys; and Verdict. Topics include advertising research; direct marketing; environmentalism; food and drink; retail trade; travel and tourism; women and youth consumer markets. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Knowledge Centre subject files, 1941-2002 60.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. The Knowledge Centre was a reference library for staff use. Collection comprises a vertical file of articles, clippings, market research reports, institutional and government publications and other printed material. Topics include advertising industry, alcoholic and non-alcoholic beverages, automobiles, computers and computer software, food, radio and television, tobacco products and travel and tourism industry. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. New business records, 1946-1998 and undated 9.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. Collection includes correspondence, policy manuals, presentation texts and designs and other printed materials that document JWT new business proposals for commercial, nonprofit and governmental institutions. Some of the proposals include marketing plans for flotation and privatization of nationalized industries. Companies represented include Barclays Bank, British Airways, British Rail, BUPA (British United Provident Association), Cancer Relief Macmillan Fund, CGL (Computer Games Limited), De Beers, Dunlop, Esso, Findus, Gatwick Airport, H.P. Bulmer, ICI Dulux, ITVA, Jaguar, Kodak, NatWest and Philips, as well as British governmental agencies including the Central Office of Information (later COI Communications), Home Office and Metrication Board. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Media Department records, 1961-1994 and undated 6.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The London Office first opened in 1899. Collection includes published media reports, corporate documentation, research reports, texts of presentations, correspondence, as well as casting and other production notes that document the Media Department's administrative operations as well as participation in creation of television advertising. Companies represented include BBC, British Telecom, Brooke Bond Oxo, Ford, Golden Wonder (now a subsidiary of Tayto), Kellogg, Kodak, McCann Erickson, Ogilvy & Mather; Rowntree, Scott Andrex (now part of Kimberly-Clark), St. Ivel (now part of Dairy Crest), Superchannel, Thames Television, TSB Bank, and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Judie Lannon papers, 1946-1993 and undated 3.5 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London office first opened in 1899. Advertising executive Judie Lannon was a marketing research specialist at JWT London and the first woman named a Director in JWT's European region. Collection includes correspondence, articles and clippings, company policy and operations manuals, management training materials, texts of speeches and presentations and other printed materials. Topics include marketing research, consumer behavior, research methodologies and demographics. Companies represented include De Beers, Kellogg and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Harry MacAuslan papers, 1989-1992 1.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. Harry MacAuslan was an executive with JWT London and later with Leo Burnett. Collection is comprised of a day file of correspondence that covers the years 1989-1992 when MacAuslan was a Director in the London Office. Topics include general management issues, pension plans, office renovations, new business prospects, and account management. Companies represented include ITV, Rowntree Mackintosh and TSB Bank. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Stationery Guard Books, 1952-1981 9 Linear Feet

Founded in New York, N.Y., in 1864, the J. Walter Thompson Company (JWT) is one of the world's oldest and largest enduring advertising agencies. The London Office first opened in 1899 and reopened in 1926, and was JWT's first international office as well as the first international office of any American advertising agency. Collection consists of binders of standard stationery forms authorized for use by JWT officials, departments and subsidiaries. It includes letterhead, business cards, access permits, work flow and process forms, booklet covers and other paper items. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.Cataloged from inventory.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Account files, 1900-2002 180.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. In 2018 JWT merged with Wunderman to form Wunderman Thompson. The London Office first opened in 1899. Collection includes case studies; clippings; radio and television commercial scripts and production notes; correspondence; planning and strategy meeting materials; research reports and survey data; photographs and other printed materials. Client companies include Canary Wharf, De Beers, Electricity Council, Esso, Gallaher, Guinness, H.P. Bulmer, Kellogg's; Kodak; Kraft; Lloyd's of London, National Westminster Bank, Nestlé-Rowntree; Royal Air Force; Scott Paper; Warner-Lambert, and Wilkinson Sword. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Print advertisements, 1900-1999 15 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The London Office first opened in 1899, and was JWT's first international office as well as the first international office of any American advertising agency.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. David Baker papers, 1980-1998 and undated 4.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. David Baker was an executive with JWT London and JWT Europe 1968-2001. Collection includes correspondence, market research reports, advertising campaign planning and strategy documents, print advertisements and other printed materials. Companies represented include Elizabeth Arden, Heineken, J&B Scotch, Jaguar, Kraft, Scott Paper, Unilever and Warner-Lambert. Materials in English, German and Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Michael Cooper-Evans papers, 1975-1989 2.0 Linear Feet

Advertising executive with J. Walter Thompson Company (JWT) London Office and Director of JWT European operations. Collection includes correspondence, financial records, operations status reports, presentations and other printed materials. Companies represented include De Beers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Charles Friend papers, 1982-1988 and undated 1.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. Charles Friend was an executive in the JWT London Office and Area Director with JWT's European Division. Collection consists of correspondence, periodical reports and other printed materials documenting the management of various JWT offices in Europe. The bulk of correspondence pertains to JWT offices in Denmark, Portugal and Sweden. Topics of correspondence include coordination of client relations and advertising campaigns, relocation of staff, agency performance. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Ron de Pear papers, 1986-1997 and undated 3.0 Linear Feet

Advertising executive and media specialist with J. Walter Thompson Company's London Office and JWT Europe. Collection includes correspondence, research reports, articles, presentations and other printed materials. Companies represented include CIA Media, De Beers, Nestle, Ogilvy & Mather, Revlon and Rimmel. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. New York Office. Media Center Audiovisual collection, 1953-2015 and undated 88.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection includes correspondence, track listings, transcriptions, and other printed materials, audio and video cassettes (Betacam SP, VHS and Umatic), DAT, optical media (CDs, DVDs. etc.), 16mm film reels, phonograph records, and computer media. JWT management events documented in the collection include Cannes and Effies Awards submissions, Epcot, Executive Committee, Worldwide Creative Council, speeches and presentations by top managers as well as interviews undertaken as part of an oral history project at JWT. Offices represented include North America, Europe, Great Britain, India, Asia and Latin America. Main companies include California Lottery, Chase & Sanborn, Chevron, Del Taco, Diageo, Diamond Trading Company (DeBeers), Domino's, Ford, HSBC, Jenny Craig, JetBlue, Kaiser Permanente, Kimberly-Clark, Kodak, Kraft, Lipton, Macy's, Mexicana Airlines, Standard Brands, Trailways, Warner-Lambert, Weight Watchers and Wyeth. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

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