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Contains market research reports and other studies conducted for specific JWT clients. Includes television commercial studies for several clients, with breakdowns of age, income, viewing habits and product preferences among television commercial viewers from the 1980s. Also includes short reports of consumer opinion on particular products, including the Pond's "Your Skin 'Dies' A Little" campaign. Original folder titles were maintained and items were arranged alphabetically. Television commercial studies are organized by commercial format.

Includes correspondence, policy statements, presentations and other reports. Arranged alphabetically.

The Accounting Department series is arranged into four subseries. The Office of the Controller's records include memoranda, two General Accounting Procedures handbooks, and a small unbound booklet. The Accounting Operations Office records contain memoranda and correspondence from the Chief Accountant, and later the Manager of Accounting Operations. The Plant Accounting Office, which managed capital assets (especially equipment) and space utilization, contains Plant Accounting memoranda. Cost Accounting Office records contain an oversized spiral bound volume containing fully allocated cost schedules of all revenue producing components of the university, including the schools, medical center, service departments and business auxiliaries.