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Contains reports, memoranda, case studies, clippings, and financial papers, chiefly redating to specific J. Walter Thompson Company accounts. Case studies can be found either undo the Case studies subsection or within the folder for the particular account, e.g. Scott Paper Company. The amount of material about specific accounts vary. For some, specific information about prizes, contests, and packaging used to promote specific products is included. Testimonial advertising developed to recruit well-known persons to endorse products and volunteer groups, who employed the J. Walter Thompson Company to promote their causes or concerns, are also represented.

Detailed accounts of naval surgeon John Simpson's voyages (the one exception being Simpson's copy of Sir John Richardson's Arctic Searching Expedition). Formats include small bound manuscript journals, volumes with inserted sketches and other manuscript items, folios, and manuscript proofs. Simpson's experiences on the HMS Plover and the emigration transport Superior are given particularly detailed treatments. Arranged in chronological order.

Smallest series includes photocopies of original incorporation papers, by-laws, a history of the NCCLU written by Daniel Pollitt and George Scheer in 1970, and other documents relating to the organization's earliest years of formation, when it was known as the NCCLU. Filed in the front of the folder is a list of Executive Directors with term years, and other key individuals in the organization. Additional early records from the 1960s and 1970s can be found in the other main series.