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Consists of 76 videotapes containing commercials from Adbank's Grocery, Drug, and Convenience Stores Category. Giant Foods as well as competitor commercials are represented. Arranged chronologically and numbered sequentially.

Three addresses delivered by Everett H. Hopkins explaining the need for and importance of institutional advancement at Duke. Hopkins gave the first address to the Duke Faculty Club, dated March 21, 1961, before he actually began his duties as Vice President. The series is useful in explaining some of the concepts behind institutional advancement in higher education and its relationship to long-term planning, and showing the importance placed on planning and development at Duke during the early 1960s.