Lester Wunderman is an advertising executive primarily in the direct marketing industry, founder of an agency in his name now a subsidiary of Young & Rubicam, and a noted collector of Dogon (Mali) art works. The Lester Wunderman Papers span the years 1946-2010 and include writings, speeches, correspondence, reports, photographs, audiocassettes, videocassettes, 16mm films, and other materials relating to Wunderman's career in direct marketing and direct-mail advertising, his work on Boards of Directors and Trustees, and as a consultant. Included are drafts, proofs and correspondence relating to Wunderman's 1996 book Being Direct: Making Advertising Pay. Advertising agencies represented in the collection include Caspar Pinsker, Maxwell Sackheim, Wunderman Cato Johnson, Wunderman Ricotta & Kline and Young & Rubicam. Also included are correspondence, photographs, negatives and other materials relating to Wunderman's collection of Dogon (Mali) art works, carvings and sculptures, and their use in museum exhibits, catalogs and books on African art. Firms and institutions represented in the collection include American Express, Children's Television Workshop (Sesame Street, Electric Company), Columbia House record club, Ford (including Lincoln-Mercury and Merkur), IBM, Jackson & Perkins mail order nursery, Mitchell Madison Group, Metropolitan Museum of Art (New York, N.Y.), National Observer Correspondence Schools (Famous Artists School, Famous Writers School) and Time, Inc. magazines. Languages present include Spanish, French, Danish, German and Japanese, and have not been translated into English. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Wunderman is a direct marketing and behavior-oriented marketing communications firm founded in 1958 as Wunderman Ricotta & Kline. It is currently a subsidiary of the Young & Rubicam agency. The Wunderman Archives span the years 1946-2010 and comprise the administrative records of direct-mail and direct marketing agency Wunderman and its predecessor entities Wunderman Ricotta & Kline, Wunderman Worldwide, Wunderman Cato Johnson, and Impiric, as well as its subsidiary offices in the U.S. and abroad, associated firms such as Stone & Adler and Chapman Direct, and its relations with parent company Young & Rubicam. It includes general office files, policy and procedure manuals, training materials, awards, account files, new business records, professional papers of founder Lester Wunderman and other key executives, samples of client campaigns, photographs, slides and audio cassettes and videocassettes. Clients include American Express, Apple, Army/ROTC, AT&T, Britannica Press, CBS, CIT Financial, Citibank, Columbia House, Ford, Gevalia Kaffe (Kraft), the Grolier Society, IBM, Jackson & Perkins, Johnson & Johnson, Lincoln-Mercury, Manufacturers Hanover Trust, Microsoft, Miller beer, National Rifle Association, New York Telephone/NYNEX, Time (Fortune, Money and Sports Illustrated magazines), Time-Life Books, United States Postal Service (USPS), and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Stuart Wright (1948-), an author, bibliographer, and publisher, attended Roxboro (N.C.) High School and Wake Forest University, where he received B.A. degrees in German and Music. He received his master's degree in Southern Studies in 1973 and a second master's degree in U.S. History in 1980, both from Wake Forest University. In the late 1970s and through much of the 1980s, Wright served as Lecturer in Education at Wake Forest. The collection consists of materials related to the Virginia writer George Garrett (1929-2008) assembled by author, bibliographer, and publisher Stuart Wright. Wright published George Garrett : a bibliography, 1947-1988 / edited by Stuart Wright. Huntsville, TX: Texas Review Press, Sam Houston State University, 1989.
Richard Harvey Wright (1894-1980) was a businessman of Durham, N.C., and founder of Wright Machinery Company. Wright Machinery merged with Sperry Rand Corporation on 29 March 1957. Collection dates from 1870-1980 and comprises correspondence, 1870-1941; legal papers; printed matter; business papers; financial papers; and clippings relating to Wright's business interests, particularly the Wright Machinery Company of Durham, N.C., manufacturer of packaging for tobacco products and various other kinds of commodities. There is much information on the economic history of Durham and the development of the tobacco industry. Volumes in the collection include financial records and letterpress books for business correspondence. Later additions comprise business correspondence; financial ledgers and statements; machinery licensing, leasing, and loan agreements; and legal documents of the Wright Machinery Company. Also includes one framed oil portrait of Wright, signed "Freeman. 1922."
Manufacturing firm founded in 1893 in Durham, N.C. that produced machinery for the packaging industry. Collection includes articles, brochures, clippings, correspondence, memorabilia, newsletters, photographs and other materials. Materials touch on business acquisition, company events, employee policies, retirements, staff promotions, stock and other issues. Individuals and companies represented in the collection include ACMA, Emhart, John Thomas Dalton, John L. Moorhead, Rexham, Richard Harvey Wright, Richard Harvey Wright II, and Sperry Rand.
Collection comprises a volume entitled "Needlework," containing 16 pages of illustrations for sewing and darning patterns and techniques, accompanied by 22 finished samples. The title page indicates the work was done by Louisa Wright during a "Second Year" at an unnamed institute or training facility. There are illustrations for hemming and seaming, stitching, sewing on a tape, gathering, setting-in, making a buttonhole, herring-boning, darning a thin place, tacking, making a gusset, making a calico patch, darning a hole, whipping, using a print patch, crosscut darning, Swiss darning and grafting, and stocking-web darning. The volume has a sewn cover in khaki cloth featuring two pink ribbon closures with bows, buttons, and thread button-loops. The title "Needlework" is emboidered in pink thread.
Franklin D. Wright was a lawyer from Auburn, New York in the mid-to late 19th century. Collection includes correspondence, legal papers, financial papers, and 4 volumes. The collection ranges in date from 1790-1897.
Dean Wright played football for the Duke University Blue Devils from 1958 to 1961. During this time, the Duke football team earned two consecutive ACC Championships (1960 and 1961) and won the Cotton Bowl (1961). Dean Wright received many honors as an outstanding player, including the Team MVP Award and invitations to play in the honorary North-South Game (1961) and in the All-America Game (1962). The Dean S. Wright Collection consists of clippings, correspondence, awards, memorabilia, photographs, game programs, and a textbook, which document Dean Wright's student life and football career, Head Football Coach Bill Murray, and the Duke University football team from 1958 to 1962. English.
Founded in 1971 as a manufacturer of shopping baskets; converted into a holdling company in 1985 and grew to become one of the largest advertising and communications conglomerates in the world.
The Worth family was a family of plantation owners, lawyers, politicians, and businessmen from Randolph County, North Carolina, residing in Asheboro and Wilmington. Collection includes correspondence, business records, and other papers, pertaining chiefly to family matters, business affairs, opposition to Southern secession, politics in North Carolina, fertilizer manufacturing and marketing, textile industry, Zebulon Baird Vance, and patronage during the early years of Woodrow Wilson's presidency.