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Includes manuscripts and some correspondence. Includes information about Hobler's earlier advertising work with the Gardner Advertising Company. Hobler's writings include information about the development of Benton & Bowles advertising campaigns for clients, such as General Foods (Maxwell House Coffee, Cool Whip), the Florida Citrus Commission, Procter & Gamble (Ivory Snow, Pampers, Prell, Scope, Tide, Zest), S. C. Johnson & Son (Pledge), and Vick Chemical Co. (Nyquil), and information about company operations and the activities of its executives. Hobler's career is also documented in the Officers and Staff Series (Biographical Information). Arranged with draft manuscripts first, followed by correspondence and chapter drafts.

Includes manuscript drafts, notes, correspondence, memoranda, manuals, printed material, clippings, transcriptions, and press releases. There are a few original research notes; materials consist primarily of resource materials collected from B&B company files and manuscript drafts. Frank Smith's manuscript was not published. Arranged by form of draft (e.g., first draft), followed by correspondence, memoranda, and resource materials about various time periods. See also oversize material.