Search

Arranged alphabetically by subject, this subseries documents Jones's part-time consulting work and includes correspondence, memos, brochures, and scripts for several projects. Of particular note are the Ford Marketing Institute seminars on advertising and marketing presented to car dealers, often at the annual National Automotive Dealers Association meetings. Included are the transcripts of interviews with several successful car dealers, which were used in the 1980 seminars. See also the Audiovisual Materials Series for film versions of the seminars.