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J. Walter Thompson Company. Biographical Information, 1916-1998 (bulk 1960s-1980s) 21 Linear Feet 19,000 Items

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. The J. Walter Thompson Company Biographical Information collection includes articles, clippings, press releases, internal memoranda and other printed materials that pertain to the lives and careers of over 3,000 managers, executives and staff members of JWT. Extensive files exist for some notable JWT executives, including Don Johnston, Helen and Stanley Resor, Norman Strouse, James Walter Thompson, and James Webb Young.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Information Center Vertical Files, 1916-1999 79 Linear Feet 56,000 Items

Established in 1864, the J. Walter Thompson Company is one of the oldest and largest enduring advertising agencies in the United States. The Information Center served as a corporate research library and reference center for the agency. Collection spans the years 1916-1999 and consists of subject files containing clippings, published articles, internal documentation, memoranda, research reports and other materials. The bulk of materials originated at the Chicago Office; the Justin White Files arrived from the New York Office. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. International Offices records, 1929-2015 33.0 Linear Feet

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Beginning with the opening of its London office in 1899, JWT has continually expanded its international activities, and currently operates out of over 200 offices in nearly 100 countries. The International Offices Records cover the years 1929-1998, with the bulk of materials dating from the 1970s-1980s. The collection primarily consists of financial records, correspondence, presentations, campaign drafts, account lists, meeting minutes and printed materials. Also includes slides from several presentations, videocassettes and audiocassettes. Countries and offices most heavily represented in the collection include Argentina (Buenos Aires), Australia (Sydney and Melbourne), Canada (Toronto and Vancouver), Colombia (Bogota), India (Bangalore, Calcutta, Madras, Mumbai, New Delhi), Japan (Tokyo), Mexico (Mexico City), Philippines (Manila), and Puerto Rico (San Juan). Client companies represented include: Air-India, Continental Airlines, Kodak, Ford, Hall's, Harayana Breweries, Kellogg's, Lotto, Nabisco, Nestlé, Oscar Mayer, Pepsi, Pizza Hut, Pond's (Unilever), and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Howard Henderson papers, 1867-1978 4.8 Linear Feet circa 3,300 Items

The papers of Howard Henderson, a J. Walter Thompson Co. advertising executive, span the years 1867 to 1978, although the bulk of the material dates from 1954 to 1960. The collection documents the history of the J. Walter Thompson Company (JWT). In particular it illustrates changes in the company's advertising philosophy through 1960; JWT's marketing strategies (especially the use of new findings in the fields of psychology, sociology, and anthropology); historical company and client relationships; structural relations and internal policies; analyses of advertising media; the company's adaptation to the changed business situation during World War II; and the career of Henderson and his deep personal involvement with clients, colleagues, and contacts outside of advertising. The material consists of correspondence, office files, memoranda, notes, account histories, advertisements, reports, charts, scripts, clippings, and printed materials. Clients represented include Andrew Jergens, Chesebrough-Pond's (1930s and 1940s especially), Eastman Kodak International, General Cigar, U.S. Playing Card Company (1930s and 1940s especially), NATO, Union Central Life Insurance, Arbuckle, U.S. Brewers Foundation, and Standard Brands (Fleischmann Yeast).

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Kennett Webb Hinks papers, 1953-1963 and undated 2.4 Linear Feet

Director of Research, Pacific Coast Manager, Manager of Berlin office, account representative, Vice President and Director of J. Walter Thompson Company, 1921-1963. The papers of Kennett Webb Hinks, an executive of the J. Walter Thompson Company, an advertising agency, span the years 1955-1963, and some are undated. The materials consist of copies of Hinks's outgoing office correspondence and memoranda. Letters discuss the planning of advertising campaigns for print, film and radio; market research; product design; selling strategies and advertising techniques; and budgeting. Many include summaries of business meetings. Correspondents include staff members, business associates and clients. The majority of the documents concern Lever Brothers Limited, manufacturer of a variety of soap and bathroom products. Other clients include the Wool Bureau and the New Holland Machine Company. There are frequent communications with other JWT offices in the United States and abroad. A limited amount of material pertains to Hinks's personal, business, and social affairs. Addition focuses on production issues pertaining to the Lever Brothers' Lux Radio and Video Theater program: casting, production services, properties (scripts, adaptations and tie-ins), ratings and reviews, move to a one-hour format, and other issues. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Radio and Television Department. Maury Holland papers, 1948-1959 1.2 Linear Feet 750 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Maury (C. Maurice) Holland (1896-1974) was a Vaudeville and Broadway actor before joining the JWT New York Office's Radio and Television Department in 1936 to direct radio and television programs for the agency. Collection includes scripts for and copies of outgoing memoranda regarding content and format of television programs and advertisements, as well as budget and production information. Programs include Bat Masterson, Jackie Gleason Show, Kraft Television Theatre, Naked City and The Price is Right. Actors and writers represented in the collection include J.P. McEvoy, Jackie Gleason, Milton Berle, Mitch Miller and Moura Budberg. Advertisers include the Advertising Council, Coldene, Kraft, Quaker Oats and Rinso. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Hugh P. Connell papers, 1926-1986 and undated, bulk 1966-1986 9.75 Linear Feet 7300 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Hugh P. Connell was an executive with JWT during a twenty year career in which he held positions of General Counsel, Vice President and Director of JWT, and Executive Vice President and Director of JWT's parent company, the JWT Group Inc. The Hugh P. Connell Papers cover the years 1926-1986, with the bulk of materials dating from 1966-1986, roughly the period during which Connell served in an executive capacity for the J. Walter Thompson Company (JWT) and the JWT Group Inc. The collection primarily consists of correspondence, memoranda, financial reports, organization charts, marketing plans, meeting agendas and presentations. Many of the materials pertain to the investments of the company, as well as employee stock ownership programs. Also includes correspondence and reports pertaining to JWT subsidiary companies, including Deltakos; Doremus & Co.; Euro Advertising; Hill & Knowlton Inc.; Lord, Geller, Federico & Einstein (LGFE); and Simmons Market Research Bureau (SMRB). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Penney P. Burnett papers, 1973-1987 10 Linear Feet 7000 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Penney P. Burnett held the position of senior consultant for JWT and managed investor relations. The Penney P. Burnett Papers cover the years 1973-1987, with the bulk of material dating 1984-1986, years during which she worked for the J. Walter Thompson Company (JWT) as a consultant for investor relations. The collection primarily consists of memoranda, financial reports, organizational charts, surveys, marketing plans, stock exchange reports, annual meeting agendas, presentation speeches and layouts, news releases, cassette tapes of annual meetings, and newspaper and magazine articles concerning JWT. Materials pertain to investments and acquisitions made by JWT in the United States, Europe, Australia, Asia, and South Africa. The collection also includes material pertaining to JWT subsidiaries as well as other companies, including: Gray and Company; Goldman Sachs; Hill and Knowlton Inc.; Lord, Geller, Federico and Einstein (LGFE); Morgan Stanley; Simmons Market Research Bureau (SMRB); Paine Webber; Shearson Lehman Brothers; and Wertheim Schroder. In addition to these materials are correspondences and files relating to JWT executives including Don Johnson and Joseph O'Donnell. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Glen Dell papers, 1969-1989 4.5 Linear Feet 3,000 Items

Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Glen Dell served 1984-1986 as an executive in finance and administration with JWT Group. Collection spans the years 1969-1989 and includes financial reports, correspondence, acquisition and investment information, as well as materials on JWT's subsidiaries and international operations (including Canada, China, Europe and South Africa). Companies referenced in the papers include Carl Byoir, Gray and Company, Hill & Knowlton, Lord Geller Federico & Einstein, and Ogilvy & Mather. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Ed George papers, 1938-2013 and undated 14.2 Linear Feet

Collection includes correspondence, reports, scripts, tear sheets and other printed materials; drawings, sketches, cartoons, paintings, storyboards and packaging designs; and audiovisual materials (phonograph records, videocassettes, audio tapes). Companies represented include Burger King, Champion, Eaton, Faygo, Foote Cone & Belding, Ford, Hawaii Express, Kawasaki, Liggett & Myers, Mazda, Monroe, Oscar Mayer, Parker Pen, Playboy, and Seven-Up. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Edgar Hatcher papers, 1952-1992 4.5 Linear Feet 250 Items

The Edgar Hatcher Papers, 1952-1992, document Hatcher's career as a copywriter and creative director for several major advertising agencies, including G.M. Basford Co.; Benton and Bowles; Ogilvy, Benson, and Mather; Kenyon and Eckhardt; Batten, Barton, Durstine, and Osborn's San Francisco office; McCann-Erickson; and J. Walter Thompson Company. The collection provides an overview into oil company advertising and the development of advertising in several firms from the 1950s through the early 1990s. Materials include reports, correspondence, memoranda, scripts, storyboards, collateral literature, notes, photographs, audio and video tapes, films, and cassette recordings which document the creative development of print, radio and television advertising for various clients. Clients represented include General Electric, Air Reduction Co., Chemical Manufacturer's Association, IBM, Shell Oil, Maxim Freeze Dried Coffee, Ford and Lincoln Mercury, Chevron Oil, Exxon/Esso, Campbell's Soup, Advertising Council, National Council on Productivity and Quality of Working Life, Savings and Loan Foundation, Eastman Kodak, and Beechcraft.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Arnold Grisman papers, 1934-1997 and undated, bulk 1969-1987 4.2 Linear Feet 3150 Items

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Arnold Grisman joined JWT as a copywriter in 1955. Grisman held a number of positions during his career with JWT, and rose to become Creative Director of the New York Office and an Executive Vice President. A prolific writer, Grisman produced numerous short stories, three published novels, and speeches for other JWT executives. The Arnold Grisman Papers span the years 1934-1997, with the bulk of materials spanning 1969-1987, and includes correspondence, speeches, presentations, memoranda, manuscripts, photographs, videocassettes and publications that document Grisman's work on a number of projects. Materials in collection represent work on a proposed collection of the writings of early JWT executive James Webb Young; research on the JWT London Office; Grisman's consultant work for the 1969 NASA Space Task Force Report; interviews with Dick Lord, Frank Stanton, John Goodyear, Bob Dilenscheider, Ron Kovas, Joe O'Donnell, and Jack Peters, for JWT's 1986 Annual Report; internal executive reports; publications by and about JWT; proceedings from an experimental TV commercial workshop; a 1973 presentation to the Ford Motor Company; a typescript of We aim to bring results by John Philip Jones (later edited and published as Does It Pay To Advertise? by Lexington Books, Lexington, Mass., 1989); and notes and early drafts of a writing project entitled Rush Hour. Other JWT staff represented in the collection include George Black, George Butler, Sidney Bernstein, Steve Darland, Colin Dawkins, Ken Hinks, Marion Howington, Don Johnston, Stephen King, Howard Kohl, Denis Lanigan, Burt Manning, Sam Meek, Donald Marschner, and Nancy Stephenson.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Victor Gutierrez papers, 1970-1987 2.5 Linear Feet 1875 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Victor Gutierrez served as Executive Vice President of the Finance division, and as Chief Financial Officer, at JWT. The Victor Gutierrez Papers cover the years 1970-1987, with the bulk of materials dating from the 1980s. The collection primarily consists of employee manuals, company policy information, marketing plans, operations reviews and financial reports relating to JWT domestic and international offices. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Lois Gaeta papers, 1956-1961 and undated 0.4 Linear Feet 100 Items

Lois Gaeta was a television and radio script writer at the J. Walter Thompson (JWT) advertising agency from 1955 to 1961. The Lois Gaeta Papers span the years 1956 to 1961 and include television and radio scripts, filmed commercial spots, as well as print advertisements and packaging samples, that document Gaeta's work as a script and copy writer for JWT. Companies represented include Beecham Products (Eno), Blue Cross/Blue Shield, Colgate-Palmolive (Stripe toothpaste), Eastman Kodak, Mentholatum, Reader's Digest, and W.F. Young (Absorbine Jr.).
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Jack Hilton papers, 1969-1979 and undated 1.5 Linear Feet 1050 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Jack Hilton was a radio and management consultant who joined the Public Relations Department of JWT, and held positions of Chief Operating Officer and President of the Telecommunications Division at JWT during the 1970s. The Jack Hilton Papers cover the years 1969-1979 and contains files primarily relating to Hilton's work in the Public Relations Department of the J. Walter Thompson Company (JWT). The collection consists of scripts from Hilton's radio program Balance Sheet; quarterly reports from the public relations department of JWT; public relation accounts; correspondence related to personnel and financial issues; a TeleCommunications Development Course; applications to professional organizations; and biographical information including a photograph. Clients mentioned in the papers include Exxon, Ford, Kraft, Mobil Oil, Seven-Up, and Sears. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Carroll Carroll papers, 1934-1979 and undated 1 Linear Feet 750 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Carroll Carroll was the Editorial Supervisor of JWT radio programs, working in both the New York and Hollywood offices. The Carroll Carroll Papers cover the years 1934-1979, with the bulk of materials covering the periods 1934-1956 and 1967-1968, when he worked as Editorial Supervisor of JWT radio programs. The collection consists of correspondence between Carroll and: other JWT employees; JWT clients; the Office of War Information; radio personalities; and family members. Also includes memoranda; scripts for radio programs; short announcements; three episode scripts for a proposed television series called Madison Avenue; speeches given at JWT meetings and dinners; and lead sheets for advertising jingles written by Carroll and others. Also includes a cassette recording and transcript of a biographical interview of Carroll, conducted by Les Tremayne in 1973. Companies and products represented in the collection include Ford, 7-Up, Chase & Sanborn, Shell, Kraft, Rinso and Kodak.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. William James Carlton Diaries and Biography, 1862-1877 0.6 Linear Feet about 375 Items

The diaries of William James Carlton span the years 1862 to 1877; the biography dates to about 1964. There are transcripts of the diaries and a draft manuscript of a biography, A Portrait of William James Carlton, 1838-1902, by Frankie McKee Robins. The transcripts are slightly annotated. For the years from 1862 to November 1864 the diaries chronicle William James Carlton's participation in the United States Civil War. From 1864 to 1877, the diaries primarily describe family events and church-related activities. A December 1873 entry indicates that no diaries were kept for the years 1865 to 1872. The bulk of the biography describes the years from 1861 to 1862.

  1. David M. Rubenstein Rare Book & Manuscript Library

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