Life Savers are a brand of hard and soft candies first produced in 1912, currently owned by Mars. Collection consists of approximately 150 items: matted advertising, display and promotional designs; black and white photographs; and negatives that depict a variety of campaigns to market Life Savers in early and mid-century United States. Included are photographs of models in various poses; candy displays (including displays of competitors such as Curtiss's Baby Ruth/Butterfinger and Pine Bros. Glycerin Tablets); celebrities posing with the candy in endorsement or other promotional campaign; street vendors (Life Savers Sampler Girls); and images of placements of the candy in film productions. Celebrities include Ann Rutherford, Edgar Bergen, George McManus, George Raft, Jack Benny, Lou Costello, Maggie Jiggs and Virginia Mayo. Images produced by a number of prominent photographers and agencies, including Acme Newspictures, Ewing Galloway, General Outdoor, Guy Gillette, Hyman Fink, Keystone View, McArthur Advertising, Shigeta-Wright, and the Vacuum Candy Machinery Company. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Photograph of British advertising executive Barbara Lyons from the Newspaper Enterprise Association. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Collection consists of 12 metamorphic tobacco and cigarette cards. Most of the cards were printed by Donaldson Brothers of New York or Calvert Lithography of Detroit. Cards were produced by a number of American tobacco companies, including C.A. Jackson, E.H. Pogue, Duke, and W.T. Blackwell. Images on the cards include advertisements for the tobacco companies and local retailers; caricatures of politicians including Benjamin Butler, Bismarck, George Washington, Samuel Tilden, and U.S. Grant. Cards also feature jingles and poems along with depictions of racial and ethnic stereotypes. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Collection comprises two photograph albums documenting manufacturer's sales promotion contests administered by various newspapers in the U.S. northeast, primarily in Pennsylvania. The contests required participants to amass "votes" by collecting labels or wrappers from designated products to be turned in to the newspaper offices. Photographs depict newspaper advertisements announcing the contests, collections of wrapper submissions, correspondence relating to the contest and other activities. Newspapers documented include the Advocate, Cleveland News, Philadelphia Record, Pittsburgh Post-Sun, and Sunday News Leader. D.J. Wattis, at one time of the Pittsburgh Post-Sun Advertising Department is featured several times in conjunction with the contests. Designated consumer products represent regional and national brands and include Barbasol, Foulds, Keebler, Lautz Brothers (Snow Boy), Post and Postum cereals, Salada Tea and Woolson Spice Company (Golden Sun Coffee). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Collection includes black and white photographs of clothing, department, furniture, grocery, hardware, household appliance, music and musical instrument, shoe and other retail store window displays, signs and interior merchandise displays of businesses in the San Jose, California area. Photographs also depict clerks and store employees at work as well as storefront street scenes. Companies represented include Albers, Armour Star, Bauer & Black, Best Foods, Hart Schaffner & Marx, Montgomery Ward, Pacific Gas, Standard Oil (Calol, Pearl Oil, Red Cross gasoline, Zerolene Oil), Sunkist, Vellumoid and Victor records. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Collection includes black-and-white photographs, photograph holders, and promotional campaign instructions, map, and personnel lists that document the Kiddie Kandids' "Santa and Me!" seasonal campaign at the May department store and other locations. The primary focus is on Christmas, but the collection also depicts children's portraits with settings that include Alice in Wonderland and circus clowns. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
During World War I the French government issued war bonds known as "Emprunts de la Défense Nationale" to finance its involvement in the war. Collection consists of propaganda promoting war bonds to the French public, including cards, pamphlets, certificates, posters, and other graphics. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Collection consists of approximately 400 labels taken from packages of cheese and cheese spreads. Brands represented include Aplin & Barrett, Bel, Cow & Gate, Kraft, Libby, Plumrose, St. Ivel (Unigate, later Uniq), Swift, Surrey, Tolko, Tollose and Wilts. Cheeses originated from a variety of European countries including Denmark, Finland, France, Great Britain, Ireland, Norway and Sweden. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Collection consists of print advertisements and print advertising design sketches and renderings, as well as some finished advertisements mounted onto card stock. Also includes some promotional leaflets, manuals and catalogs. Advertisements were produced by an unidentified British agency (or agencies) for markets in Great Britain, Ireland, Canada, Australia and Switzerland; languages represented in advertising copy include English, French and German. Materials cover a wide range of consumer products such as airline travel, automobiles, clothing, cosmetics, food, garden supplies, laundry services, pharmaceutical goods, sewing and knitting supplies, shoes, radios, shoes, toys and watches; as well as industrial products and services including cleaning products, forges and foundries, hydraulic materials, and machines and machine supplies. Companies represented include ALMIN (Associated Light Metal Industries), British European Airways (precursor to British Airways), Fifty Shilling Tailors (Price Tailors Ltd.), Gre Solvent, Grossmith perfumers, James P. Corry, Pears, Society of Chemical Industry, Swissair and Wolseley Motors. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Theater chain in the United States; Loew's Poli Theater (later Loew's Palace) was located in Bridgeport, Conn. Consists of 41 gelatin silver prints depicting storefront promotion of Cat on a Hot Tin Roof. Many scenes show Bridgeport retail stores displaying images of Life Magazine cover photograph of Elizabeth Taylor, star in the film. Also depicted are Loew's theater signs advertising the film. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
This collection consists of pamphlets, flyers, brochures, booklets, and other items produced by various companies and organizations primarily related to automobile safety especially child automobile safety. Also included are advertisements and information related to home safety, general child safety and car maintenance. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Advertising copywriter and executive with Leo Burnett agency in Chicago, Ill. Consists of scripts for radio spots, and a scrapbook of promotional work for the Toronto Daily Star newspaper want ads section. Companies represented include Libby, McNeill & Libby, Nash-Kelvinator and Pure Oil. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Advertising clubs are trade organizations that connect people in the advertising, media, and marketing sectors to other professionals and resources. Collection consists of event programs, letters, buying guides, periodicals, and member lists from different advertising clubs in the United States. Materials in the collection document contemporary advertising resources and practices, as well as club membership and activities. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
The collection documents short-term, time-sensitive and event-specific aspects of marketing and sales promotion. Advertising campaigns ordinarily seek to promote sales, increase market share, and strive to maintain the enduring integrity of a brand name. Ephemeral marketing products work within a more limited frame that terminates at the end of an event or with the issue of a superseding edition: a dated catalog of products; new book announcements; festival programs; an advertisement for an auction or sales event; limited-time premiums such as silverware or collector cards included with a purchase. The collection includes articles; broadsides; brochures; business and trade cards; catalogs; circulars; clippings; direct-to-consumer mailings; event programs; manuals; maps; memoranda to sales agents; premium offers; price lists; religious literature; sales bulletins and announcements; souvenirs; travel and tourism literature; and other materials. Topical areas include: Agricultural and industrial machinery; banking and finance; building materials; business, correspondence, and other schools; clothing and footwear; death care (cemeteries, funeral supplies, gravestones, etc.); fairs and festivals; food; furniture; hair care; hardware; household appliances and furnishings; insurance; livestock; musical instruments; real estate; sewing goods; sporting goods; textiles; toiletries; transportation (airlines, automobiles, buggies and carriages, railroads, steam and cruise ships). Throughout the collection, images and artwork depict caricatures of Asians, Black and Indigenous people, women, occupations, and social classes that reflect racist, sexist, and classist attitudes and prejudices of the periods represented in the collection. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
The American Association of Advertising Agencies, founded in 1917, is the primary advertising industry trade organization. Collection includes correspondence, annual corporate and stockholder reports for member agencies, meeting minutes and speeches, biographical summaries, a subject file, and videotapes that document selected activities and functions of the organization. The collection has been compiled from a number of accessions received over time, and so does not represent a comprehensive archive of the AAAA. Certain aspects of AAAA activities, however, are well represented, including a set of card files that document the professional careers of AAAA members over a 50-year period, and subject files that focus on Federal Trade Commission (FTC), Federal Communications Commission (FCC) and the Food and Drug Administration (FDA) investigations into complaints lodged against advertisers and advertising claims produced in a variety of media, with a particular emphasis on the ways that products were advertised during and in conjunction with children's television programming. Other topics touched on include advertising self-regulation, antitrust issues, advertising laws, and deceptive and ethical practices in marketing and advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Real estate and travel company founded in 1932 by brothers Herman and Robert Anspach in Highland Park, Ill. Currently part of Valerie Wilson Travel, Inc. Collection spans 1936-2014 with the bulk of materials dating from the 1960s-1980s. Primarily brochures, leaflets and other take-away direct marketing materials advertising resorts, hotels, airlines, cruise lines, and other services and destinations comprising the travel and tourism industry. Also includes newsletters, itineraries, and some correspondence. All continents and ocean regions are represented. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Bates Worldwide advertising agency (Bates) was established in 1940 by former executives of the Benton & Bowles agency. It grew to become one of the largest agencies in the U.S. until its demise in 2003. Bates began as a simple proprietorship, but as the company grew its organizational structure took on different forms: a partnership, then a corporation before becoming a publicly traded transnational entity, and finally becoming a subsidiary in a global holding company. From the 1970s on, Bates' growth and international expansion was fueled by a long series of mergers, partnerships and acquisitions that continued until the company was itself acquired, first by the Saatchi & Saatchi and later by the WPP Group. Materials in the collection relate to Bates' permutations into a variety of corporate entities, including Ted Bates & Co., Ted Bates, Inc., Backer Spielvogel Bates, and Bates Worldwide, Inc., along with its subsidiaries (such as Campbell-Mithun and Kobs and Draft) and parent organizations (Cordiant Communications Group, Saatchi & Saatchi). Thus, the collection provides a window into the larger corporate culture of mergers, consolidations, acquisitions and takeovers that led to the formation of giant transnational advertising conglomerates and marked a profound shift in the landscape of the advertising industry during the late 20th century. The Bates Worldwide, Inc. Records spans the years 1934-2003 and includes correspondence, corporate policy manuals, photographs, publications, graphic designs, print advertisements, electronic records and videocassettes that document the activities of this major global advertising agency over the course of its corporate life. Bates built its early reputation as an advertising agency with a particular talent for promoting pharmaceutical products (Carter's Pills, Anacin analgesics) and common household goods (Mars candies, Wonder bread, Palmolive soap, Colgate dental cream). Advertising policies developed around a philosophy Bates called the Unique Selling Proposition (USP), which informed an imperative to identify and promote a single, unique and compelling reason for consumers to use any given product or service. As the company grew into a global business, USP evolved into more complex forms, including the Bates Brand Wheel. Major clients included Brown & Williamson Tobacco Co., Carter-Wallace Corporation, Hyundai America, the Joint Recruiting Advertising Program of the combined U.S. Armed Services, M&M/Mars Inc., Miller Brewing Company, Pfizer, the U.S. Navy and Wendy's International. There is also some information on the company's founder, Ted Bates, as well as on Rosser Reeves, Bates' first copy writer and the chief architect of the USP concept.
Robert M. Behr was a travel agent and tour guide who worked for Alaska Airlines and American Express, based around Oakland, Calif. The collection consists primarily of print advertisements from travel magazines and San Francisco-based newspapers (mainly San Francisco Examiner and San Francisco Chronicle), as well as promotional mailings, brochures, and catalogs. Airlines comprise the largest portion of the collection, but airplane manufacturers, automobiles, railways and cruise/steamship lines are also represented. Companies represented include Airbus, American President Lines, Amtrak, Beechcraft (Textron), Boeing, Chrysler, Ford, General Motors, Hertz, Holland America, Lockheed, Martin, Matson, McDonnell Douglas, Pan Am, Princess Cruises, Royal Caribbean, Southern Pacific, TWA, United Airlines. Travel destinations focus on Disney and Las Vegas properties including Walt Disney World, Disneyland, Bellagio, Caesars Palace, MGM Grand, and Wynn. In addition, there is a file of advertisements for Coca-Cola. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Outdoor advertising executive with Southern Outdoor Markets and Associates of the Bell Company firms, based in Atlanta, Ga. Collection includes trade publications, awards booklets, reprints and other printed materials, slides, photographs, audiocassettes and 35mm films. Companies represented include the Associates of the Bell Company; Foote Cone & Belding; Foster & Kleiser; Institute of Outdoor Advertising; Outdoor Advertising Association of America; Outdoor Advertising Incorporated; Southern Outdoor Markets. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Publishing, marketing research, business services, and seminar management company; name adopted in 1968. Founded originally as a publishing company in 1879; changed name to Bill Brothers Publications, Inc., in 1957. Collection comprises a file compiled by company president John W. Hartman, mainly regarding Harvard Business School's 10-year case study (1970s) of the company's development. In addition, there is an additional Harvard business case study, on Blackwood Press; as well as two copies of the Bill Communications newsletter TRADEWINDS (1959); and a reprinted article on marketing from the Harvard Business Review (1960).