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J. Walter Thompson Company. Jack Stevens papers, 1971-1990 6.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Jack Stevens was Chairman and CEO of Deltakos, a JWT subsidiary focused on the science and medical industries. Deltakos, later known as the JWT Healthcare Group, was absorbed in a merger with Ferguson Communications in 1993.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. James Kennedy papers, 1979-1983 and undated 12.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Kennedy was an executive and Director of Human Resources. Collection includes correspondence, brochures, research reports and other printed materials. JWT subsidiaries and other firms represented include Brouillard Communications, Hill & Knowlton, Lansdowne, Lord Geller Federico & Einstein, Soskin/Thompson Associates and Thompson Recruitment Advertising. Materials touch on a variety of topics relating to personnel management, including affirmative action, alcohol counseling, career development, compensation, executive succession, professional development, retirement and training. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. James Webb Young papers, 1927-1984 1.2 Linear Feet circa 275 Items

The James Webb Young Papers chiefly consist of correspondence, memoranda, reports, and publications and span the years 1927-1984. These materials provide insights into Young's career as well as the operational aspects of the J. Walter Thompson Company, especially the early development of their international branch offices.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. John F. Devine papers, 1952-1974 and undated, bulk 1956-1970 22.2 Linear Feet 13,875 Items

The J. Walter Thompson Company. John F. Devine Papers span the years from 1952 to 1974 but primarily contain files from 1956 to 1970 documenting Devine's activities first as administrator of the Radio/Television Department (1954 to 1960) and then as a corporate executive in the New York office (1960 to 1970). As a whole, the collection provides a glimpse into media advertising operations during the period of transition from radio to television as the dominant medium for product-sponsored advertising and programming. In particular, the papers reveal Devine as an adept financial manager on the corporate level. As Department administrator, Devine was responsible for the development of television programming for specific clients, including Eastman Kodak Company (The Adventures of Ozzie and Harriet, Screen Directors Playhouse, and The Ed Sullivan Show), Ford Motor Company (Ford Theatre, Tennessee Ernie Ford, and Suspicion), Kraft Foods Company (Kraft Television Theatre), and Lever Brothers Company (The Lux Show Starring Rosemary Clooney and Lux Video Theatre), among others. Correspondence, memoranda, and reports indicate the rapid acceptance of television as the primary advertising medium and the concurrent development of specialized departments within JWT to serve the expanding needs of clients. The importance of market research to define product consumption patterns and to refine client advertising promotions is illustrated in research requests, correspondence, memoranda, and reports. The inception and growth of organized labor groups, including the American Federation of Musicians (AFM), American Federation of Radio and Television Artists (AFTRA), American Society of Composers, Authors, and Publishers (ASCAP), Screen Actors Guild (SAG), and Writers Guild of America (WGA), are also delineated in correspondence, memoranda, and reports. In addition to his employment at JWT, Devine was an advertising industry representative to negotiations between television networks and organized labor groups during the period from 1956 to 1960.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. John F. Dignam papers, 1958-2009 9.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the largest and oldest enduring advertising agencies in the United States before being absorbed into marketing and communications firm VML in 2023. John F. Dignam was a commercial artist and an executive with JWT during a 26-year career, in which he held positions of Vice President and Senior Art Director. The collection primarily consists of advertising proofs and commercial artwork created for clients of JWT and other firms, including the Victor A. Bennett Company, along with some of Dignam's freelance work. The collection also includes a few reports, television commercial scripts and other writings, along with some videocassettes of television commercials. Companies represented in the collection include the Banco Popular de Puerto Rico, British Aerospace, British Overseas Airways Corporation (BOAC), Ford Motor Company, the Goodyear Tire and Rubber Company, Harveys of Bristol, Jantzen, Pan AMerican World Airways, Inc., the Radio Corporation of America (RCA), Standard Brands, and the United States Aircraft Insurance Group (USAIG).
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. John J. Hamilton papers, 1976-1982 1.5 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. John J. Hamilton was an executive with the agency during the 1970s and 1980s. Collection iIncludes company policy documents and reports, research reports, new business and client presentations and other printed materials. Companies represented include JWT offices in San Francisco, India and Hong Kong; CBS; Deutsch Bank and Lufthansa. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. John R. Maher papers, 1970-1987 and undated 3 Linear Feet 2100 Items

Founded in 1864, the J. Walter Thompson company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. John R. Maher was an executive for JWT specializing in corporate development as well as account management. The John R. Maher Papers date from 1974 through 1986, with the bulk of the material spanning 1985-1986, roughly the period during which Maher managed corporate development for JWT. The collection contains information regarding companies proposed for acquisition by JWT; details from the acquisition of Winona Research; research and presentations regarding the state of advertising in China; strategic planning information for JWT Group and its subsidiaries; as well as some information about mega mergers and so called mega agencies. The materials include correspondence, reports, news clippings, presentation slides, corporate logos, contracts, financial documents, revenue projections, and promotional brochures. Companies mentioned in the files include Hill & Knowlton; Gallop Organization; Kobs and Brady; Simmons Market Research Bureau; and Towers, Perrin, Forster & Crosby. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. John Sharman papers, 1933-1979 0.4 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. John Sharman (1923-1994) served as Chief Operating Officer of JWT from 1977-1983. Collection includes correspondence, position papers, legal documents and other printed materials. Topics generally relate to JWT relations with its international offices and affiliates, especially in Australia and Apartheid-era South Africa.Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Joseph E. Boyle papers, 1883-1992 15.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. In 2018 JWT merged with Wunderman to form Wunderman Thompson. Joseph Essig Boyle (1899–1976) was a Vice President and Public Relations Director at JWT from 1948 to 1965. The collection includes clippings; correspondence; reports; black-and-white photographs; texts of speeches and other writings (journalism, poems, novels, short stories); and other printed materials that document Boyle's career in public relations at the Protestant National Episcopal Council and at J. Walter Thompson, as well as materials Boyle used in teaching public relations courses at the School of General Studies, Columbia University. Entities represented in the collection also include Angus Hibbard, Brinks Express Company, Kansas State Normal School, Public Relations Society of America, Sun-Maid Raisin Growers Association, Topeka High School, the United States Foreign Agriculture Service, and the University of Kansas. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Joseph O'Donnell papers, 1947-1987 and undated, bulk 1986 12 Linear Feet 6000 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Joseph O'Donnell was an executive with JWT and served as the company's Chief Executive Officer during 1986. The Joseph O'Donnell Papers cover the years 1947-1987, with the bulk of materials from 1986, the year O'Donnell served as Chief Executive Officer of JWT. The collection primarily consists of correspondence, memoranda, reports of company performance, presentations and company policy information. The collection also includes personnel-related records, photographs, and videocassettes of television commercials of JWT and competing agencies. Companies represented in the collection include Beatrice Foods; Kodak; Ford; Hyatt Hotels; IBM; Kellogg's; Kraft; Pepsi-Cola; Sprint; Unilever; and U.S. Air. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. J. Walter Source records, 1969-1997 11.0 Linear Feet 1 Megabytes

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. Collection includes account and campaign case studies; demographic studies; economic analyses; media studies; research reports; and other printed and audiovisual materials. Topics include advertising to women, children, and young adults; African American and Hispanic markets; beverages (alcoholic, coffee); broadcast media including radio and television; private label (house brand) products; product categories. Companies represented include 7-Eleven (Southland); American Chicle; Bosch; Burger King; Circuit City; Clairol; De Beers; Esso; Ford; Heinz; J.I. Case; Johnson & Johnson; Kellogg; Kraft; Lever Brothers; Miller Brewing; Nestlé; Pizza Hut; Polaroid; Princess Cruises; Procter & Gamble; Ragu; Reynolds Metals; Scott Paper; Sprint; U.S. Marine Corps; Unilever; Vons; W.A. Taylor; Wedgwood. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. JWT Corporate Archives records, 1971-1987 and undated 3.5 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection includes correspondence, accession records, collection inventories and finding aids, reports on JWT company and office histories, and transcripts of interviews with JWT executives. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Kennett Webb Hinks papers, 1953-1963 and undated 2.4 Linear Feet

Director of Research, Pacific Coast Manager, Manager of Berlin office, account representative, Vice President and Director of J. Walter Thompson Company, 1921-1963. The papers of Kennett Webb Hinks, an executive of the J. Walter Thompson Company, an advertising agency, span the years 1955-1963, and some are undated. The materials consist of copies of Hinks's outgoing office correspondence and memoranda. Letters discuss the planning of advertising campaigns for print, film and radio; market research; product design; selling strategies and advertising techniques; and budgeting. Many include summaries of business meetings. Correspondents include staff members, business associates and clients. The majority of the documents concern Lever Brothers Limited, manufacturer of a variety of soap and bathroom products. Other clients include the Wool Bureau and the New Holland Machine Company. There are frequent communications with other JWT offices in the United States and abroad. A limited amount of material pertains to Hinks's personal, business, and social affairs. Addition focuses on production issues pertaining to the Lever Brothers' Lux Radio and Video Theater program: casting, production services, properties (scripts, adaptations and tie-ins), ratings and reviews, move to a one-hour format, and other issues. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Lee Pavao papers, 1960-1992 5.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Lee Pavao was an advertising executive who served in a number of JWT offices before becoming President and CEO of JWT Brazil. The Lee Pavao papers include advertisements and advertising designs, clippings, correspondence, meeting minutes and planning documents, photographs, presentations, reports, slides, speeches and other materials relating to Pavao's career, primarily in Latin American offices in Brazil and Peru. Client companies represented include Ford, Kellogg and Kodak. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Legal Department microfilmed entertainment contracts, 1924-1957 3.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The JWT Legal Department microfilmed entertainment contracts include contracts for appearances on radio and television broadcasts; correspondence; folios (typically collections of documents relating to an actor's career, or casting for a broadcast program); letters of terms; notices of cancellations of contracts; photographs; talent releases and other printed documents. Talent featured in the sponsored programming include journalists, motion picture actors, musicians, politicians (such as Wendell Willkie), sports announcers, vaudeville blackface and dance performers, writers and other celebrities. Talent-based and variety shows drew from American and international performers, including African Americans and women. Sponsoring firms include Ballantine, Elgin, Ford, General Cigar, Kodak, Kraft, Lever Brothers, Lorillard, Nash Motors, Nestle, Owens-Illinois, RCA, Seven-Up, Shell, Standard Brands, Swift, Textron, Ward Baking and Wrigley. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Legal Department microfilmed talent consents and releases, 1920-1957 3.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Legal Department microfilmed talent consents and releases collection consist of release forms and consent agreements between radio, screen and motion picture actors and actresses, models, producers and stage production staff to allow photographs, testimonials, mentions or other forms of likeness to be used in promotion of programming, advertising, contests and publications by JWT clients. The collection also includes photographs, memos and other correspondence. Releases and contracts include white, Latino and African American actors, as well as broadcast materials in French and Spanish for national and international programming. Correspondence covers a number of topics including guardian consents for underage talent; name and marital status changes; refusals of consent; and death notices. Client organizations represented in the collection include Chesebrough-Pond's, Ford, J.B. Williams, Lever Brothers, Kodak, New York Subways, and Standard Brands. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Legal Department records, 1902-1983 25.0 Linear Feet

Founded in 1864 in New York, the J. Walter Thompson Company (JWT) was one of the largest and oldest advertising agencies in the United States. In 2018 JWT merged with Wunderman to form Wunderman Thompson. The collection includes release forms, photographs and publications associated with JWT advertising campaigns; legal contracts outlining terms of agreement between clients and the agency; and other printed materials. Companies represented in the collection include Ford, Gillette, Kodak, Lever Brothers, Pacific Mills (Cocheco Manufacturing Company), Pan American , Quaker Oats, Radio Corporation of America (RCA), Seven-Up, Singer, and Uncle Ben's. Photographers mentioned or whose work appears in the collection include Richard Avedon, Ralph Bartholomew, Anton Bruehl, Horst, Otto Mayo, Valentino Sarra, and Francesco Scavullo. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Lois Gaeta papers, 1956-1961 and undated 0.4 Linear Feet 100 Items

Lois Gaeta was a television and radio script writer at the J. Walter Thompson (JWT) advertising agency from 1955 to 1961. The Lois Gaeta Papers span the years 1956 to 1961 and include television and radio scripts, filmed commercial spots, as well as print advertisements and packaging samples, that document Gaeta's work as a script and copy writer for JWT. Companies represented include Beecham Products (Eno), Blue Cross/Blue Shield, Colgate-Palmolive (Stripe toothpaste), Eastman Kodak, Mentholatum, Reader's Digest, and W.F. Young (Absorbine Jr.).
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Account files, 1900-2002 180.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. In 2018 JWT merged with Wunderman to form Wunderman Thompson. The London Office first opened in 1899. Collection includes case studies; clippings; radio and television commercial scripts and production notes; correspondence; planning and strategy meeting materials; research reports and survey data; photographs and other printed materials. Client companies include Canary Wharf, De Beers, Electricity Council, Esso, Gallaher, Guinness, H.P. Bulmer, Kellogg's; Kodak; Kraft; Lloyd's of London, National Westminster Bank, Nestlé-Rowntree; Royal Air Force; Scott Paper; Warner-Lambert, and Wilkinson Sword. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

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