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J. Walter Thompson Company. Thompson Way/Thompson Total Branding records, approximately 1975-2000 and undated 6.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection consists of training and policy manuals, presentations, other printed materials and videocassettes pertaining to the T-Plan, Thompson Way and Thompson Total Branding programs. Materials appear in English, Spanish and Japanese and include materials from JWT offices in The U.S., Argentina, Australia, Canada, India, Italy, Japan, Mexico and Thailand. Case study information for individual companies include DeBeers, Ford, Nabisco (Ritz crackers), Nabob Coffee, Nestle, Steppenwolf Theater and White Castle. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Traveling Archives records, 1990-1995 1.2 Linear Feet 50 Items

In 1994, J. Walter Thompson Co. used its archives at Duke University and information from many offices to create three audiovisual modules on JWT history. Kodak account director Ernie Emerling managed the project. Accession (2009-0185) (50 items; 0.6 lin. ft.; dated 1990-1995) consists of miscellaneous items used in creating the Traveling Archives. Includes submissions on innovations and milestones in JWT advertising by several international offices, including Japan, India, Brazil, and Spain. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Treasurer's Office records, 1929-1952 4 Linear Feet circa 3,000 Items

Treasurer's Office Records span the years from 1928-1952, although the bulk of the material dates from 1928 to the 1940s. The collection documents the financial operations of JWT offices around the world and to a lesser extent in the United States. The materials consist of correspondence, financial records, and legal documents relating to the activities of JWT's Treasurer's Office. Correspondents include Earle Clark (Treasurer, 1921-39), Donald C. Foote, (Assistant Treasurer in charge of accounting and budgeting in JWT's international operations, 1937-52), Luther O. Lemon (Assistant Treasurer and Comptroller, 1937-46; Treasurer, 1946-57), and Sam Meek (Vice President in charge of International Operations 1930-64); senior staff members in domestic and international offices; JWT's legal counsel; and representatives from numerous financial institutions. Multinational clients represented in the International Offices Series are the Eastman Kodak Company, the Kellogg Company, the Gillette Company, RCA, and Reader's Digest. International offices well-documented include those in Antwerp, Berlin, Bombay, Bucharest, London, and Mexico City. Records for many of JWT's offices are not included in the Treasurer's Office Records, which indicates that the files in their present form may be incomplete.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Vergil D. Reed and Lubertus Smilde papers, 1944-1960 1.3 Linear Feet 1000 Items

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Vergil Reed was director of the U.S Bureau of the Census (1940s), Director of Research and an economist with J. Walter Thompson Company (1940s-1950s), as well as a professor of marketing and foreign trade at Michigan State, Columbia and Boston Universities. Lubertus Smilde was Reed's colleague and successor in the Market Research Department at JWT. The Vergil D. Reed and Lubertus Smilde Papers span the years 1944 to 1960 and include correspondence, memoranda, office files, client files, reports, speeches, and newspaper clippings, as well as some advertisements. The material forms the body of extant records for Reed's work as Director of Research for JWT; however, a substantial portion of the collection originated in the office of Reed's colleague and successor, Lubertus Smilde. Topics include analysis of population trends and their influence on various markets; views of the private enterprise system; how research findings might be applicable to JWT clients; and work on JWT's World Markets Series. Correspondents include Arno Johnson, Samuel Meek, and Norman Strouse.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Victor Gutierrez papers, 1970-1987 2.5 Linear Feet 1875 Items

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Victor Gutierrez served as Executive Vice President of the Finance division, and as Chief Financial Officer, at JWT. The Victor Gutierrez Papers cover the years 1970-1987, with the bulk of materials dating from the 1980s. The collection primarily consists of employee manuals, company policy information, marketing plans, operations reviews and financial reports relating to JWT domestic and international offices. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Wallace W. Elton papers, 1909-1990 9 Linear Feet 6,750 Items

The papers of Wallace W. Elton span the years 1909 to 1990, although the bulk of the material dates from the 1940s to the 1960s. They consist of correspondence, memoranda, financial records, advertisements, military records, reports, photographs, drawings and other artwork, diaries, scrapbooks, memorabilia, printed material, and clippings. The collection documents the career of Elton; advertising history, especially agency management and the role of the creative director; and the automobile industry, especially advertising campaigns. Clients of the J. Walter Thompson Company represented in the collection include Chesebrough-Pond's, Ford Motor Company, and Pan American World Airways.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Wally O'Brien papers, 1948-2001 and undated 15.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Walter J. (Wally) O'Brien was an executive with JWT and JWT Group, serving in a number of offices and as Vice Chairman of the company. Collection includes texts and accompanying slides of speeches and presentations; financial and management reports, correspondence and other printed materials as well as audiovisual materials in multiple formats (videocassettes, audio cassettes and tape reels, film reels). Companies represented include Beatrice, Burger King, De Beers, Ford, Goodyear, IBM, Kellogg, Kodak, Kraft, Lord Geller Federico Einstein, Mattel, Nestle, Pepsi, Philips, Reynolds Tobacco, Rolex, Unilever and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Washington Office records, 1975-1976 0.2 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. The Washington, D.C. office opened in 1944. Collection includes correspondence, press releases, project proposals and other printed materials that pertain to activities surrounding the American bicentennial celebration. Entities represented include the American Revolution Bicentennial Administration and the Washington Metropolitan Area Tranist Authority. Collection also includes an announcement of an internship aimed at minority applicants at Howard and other area schools. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. William James Carlton Diaries and Biography, 1862-1877 0.6 Linear Feet about 375 Items

The diaries of William James Carlton span the years 1862 to 1877; the biography dates to about 1964. There are transcripts of the diaries and a draft manuscript of a biography, A Portrait of William James Carlton, 1838-1902, by Frankie McKee Robins. The transcripts are slightly annotated. For the years from 1862 to November 1864 the diaries chronicle William James Carlton's participation in the United States Civil War. From 1864 to 1877, the diaries primarily describe family events and church-related activities. A December 1873 entry indicates that no diaries were kept for the years 1865 to 1872. The bulk of the biography describes the years from 1861 to 1862.

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Winfield Taylor papers, 1948-1960 and undated 4.7 Linear Feet About 2,770 Items

The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. Winfield Taylor worked as a copywriter in the Creative Department of JWT from 1934 until 1960, becoming a Vice President in 1950. The Winfield Taylor Papers span the years 1948-1960 and include correspondence, memoranda, call reports, Review Board minutes, copy, product information, reports, and printed material. Notable correspondents include Joan Didion, Norman H. Strouse, Henry C. Flower, Jr., Samuel Meek, and John Monsarrat. Major clients include Ford, Shell, and Pan American.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. W. Lee Preschel papers, 1964-2001 and undated 6.6 Linear Feet About 4950 Items

The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. W. Lee Preschel founded JWT Venezuela in 1964 and served as President of JWT Latin America from 1980-1987. Preschel also acted as Interim Director-Manager of JWT Italy in 1968, served on the JWT Board of Directors beginning in 1980, and became the chairman of the Latin America-Asia Pacific region in 1987. He was named Advertising Personality of the Year in 1987 by the Venezuelan Federation of Advertising Agencies. The W. Lee Preschel Papers span the years 1964-2001 and document Preschel's career as president of the J. Walter Thompson Company's Latin American operations. The collection includes correspondence, memoranda, speeches, presentations, reports, newsletters, clippings, photographs, conference programs and agendas, awards, publications, scrapbooks, memorabilia, and audiovisual materials. Major correspondents include Denis Lanigan and Don Johnston, among others within the company. Clients mentioned include Ford, Kellogg's, Kodak, Draft, Lever, Pond's, Warner-Lambert, R.J. Reynolds/Nabisco, Burger King, and Banco Mercantil y Corpoven. The collection contains materials in English and Spanish, with the majority of the materials in Spanish.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. World Advertising Forum (EPCOT) records, 1964-1984 and undated 3.5 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The World Advertising Forum was a meeting, held in 1984 at the EPCOT Center in Florida, of representatives from JWT worldwide offices to share creative ideas and solidify a global creative strategy. Collection includes correspondence, speeches, pamphlets and other printed materials, policy manuals and advertising case histories. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. World War II Advertising collection, 1940-1948 and undated 1.8 Linear Feet 150 Items

The J. Walter Thompson Company World War II Advertising Collection documents the war-related activities of the J. Walter Thompson Company (JWT) advertising agency during 1940-1948, including a few post-war assessments. In particular, it shows JWT's contributions to the war effort by its in-house documentation and work on government, civilian, and war-supporting charitable organization accounts. Materials include lists, memos, press releases, correspondence, notes, and advertisement tearsheets and proofs. Many of the materials in this collection are products of campaigns conducted under the auspices of the War Advertising Council, as well as those sponsored by civilian clients. These advertisements and pamphlets supported food rationing, fuel and rubber conservation, the purchase of War Bonds, the United Services Organization (USO), military recruitment, and women's employment in war-related jobs. Other advertisements arose from JWT's work in 1941 and 1942 for the Navy Relief Society. Items produced by the JWT London Office supported British War Relief (Ministry of Food, 1940-1941) and the Food Facts series (recipes and cooking tips for foods available despite rationing).

  1. David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Writings and speeches, 1912-2015 40 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. The Information Center of the New York Office began a collection of writings and speeches by former JWT executives. Later, scrapbooks and binders of speeches by Stanley Resor and Arno Johnson and Norman Strouse were added, and the Information Center expanded its activities to routinely collect texts of speeches given by current JWT staff. After the transfer of the JWT Archives to Duke University, additions continued to be received and interfiled. The J. Walter Thompson Company Writings and Speeches collection spans 1912 through 2000 and includes primarily printed texts of speeches given by advertising executives employed at the J. Walter Thompson Company. Also included to a lesser extent are clippings or reprints of articles, reports, and white papers, along with some books written in whole or in part by JWT staff. Topics include general trends in advertising and marketing, specific themes related to JWT's policies and philosophies, year-end reports, specific marketing strategies. Notable individuals represented include Rena Bartos, Charlotte Beers, Jeremy Bullmore, Nariman Dhalla, Arno Johnson, Don Johnston, Denis Lanigan, Burt Manning, Vergil Reed, Stanley Resor, Dan Seymour, Norman H. Strouse, and James Webb Young. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

J. Wilson Morrow papers, 1930-1968 and undated 0.4 Linear Feet

Businessman who sold household appliances and radios in Wernersville, Pa., during the 1930s-1940s. Collection spans 1930-1968 and includes memos, service and repair bulletins, newsletters, sales and product manuals, price and product lists, blueprints and photographs. Companies represented include Edison Electric, General Electric, Hotpoint, Maytag, Metropolitan Edison, Raymond Rosen, Stromberg-Carlson, Sylvania and Westinghouse. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

Kaiser-Frazer Corp. advertising and sales promotion materials, 1945-1976 0.2 Linear Feet

Kaiser-Frazer Corp. was an automobile manufacturer based in Willow Run, Mich.; active 1945-1955. Collection includes clippings, advertising designs, dealer aids, prize contest materials, public relations releases, radio scripts, sales brochures and sales promotion campaigns and materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
  1. David M. Rubenstein Rare Book & Manuscript Library

Kanto Earthquake materials, 1923 and undated 2.5 Linear Feet (2 boxes) 146 Items

Materials from the aftermath of the earthquake that struck the Japanese region of Kantō on September 1, 1923. Includes a map of Tokyo and the disaster area; another map of the fire in Tokyo, with text in English and Japanese; a copy of the special issue International Graphic Magazine from September/October 1923; a photo-illustrated pamphlet; 18 postcards with color-tinted photographs; and a scrapbook of photographs and newsprint about the event. An additional 120 postcards, largely black-and-white photographs (some with captions), were added in 2016.
  1. David M. Rubenstein Rare Book & Manuscript Library

Kappa Alpha Order, Alpha Phi Chapter (Duke University) records, 1976-1985 1.5 Linear Feet 1500 Items

This collection contains materials of the Alpha Phi chapter of the Kappa Alpha Order fraternity at Duke University from 1976 to 1985. The Alpha Phi chapter was established at Duke University in 1901 and remained active until 1970. In 1978, it was reactivated. Types of materials include correspondence, chapter evaluations, pledge rosters, scrapbooks, and printed materials pertaining to the Alpha Phi chapter from 1976 to 1985. Major subjects include student life at Duke University, re-establishment of a fraternity, accounting, initiation, community service activities, social activities, general governance, leadership, and public relations.
  1. Duke University Archives

Kappa Delta, Sigma Delta Chapter (Duke University) records, 1935-1981 1.3 Linear Feet about 1,000 Items

The Sigma Delta Chapter of Kappa Delta was chartered at Duke University in 1912. Types of material include correspondence, historical accounts, photographs, printed materials, and scrapbooks. Major subjects include student life at Duke University, establishment of a sorority, organization, pledging, initiation, community service activities, social activities, general governance, leadership, and public relations. The collection ranges in date from 1935-1981.
  1. Duke University Archives

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