American Advertising Federation. Raleigh-Durham records, 1988-2009

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Summary

Creator:
American Advertising Federation. Raleigh-Durham
Abstract:
Advertising trade association local chapter. Materials from the ADDY awards, organization bylaws and treasury reports, public service campaign materials, and other ephemera.
Extent:
3.5 Linear Feet
1.4 Gigabytes (682 files)
500 Items
Language:
Material in English
Collection ID:
RL.00004

Background

Scope and content:

The activities of the AAF-RDU chapter are represented by two main series, with some inevitable overlap between each group. Administrative records, ADDY competition events and entries, annual reports, and general correspondence are included in the Administrative Materials series. This series includes Accession (2007-0183) and Accession (2008-0125). Accession (2007-0183) includes three binders that detail the activities of the AAF-RDU from 2006-2007. It contains the organization's 2007 annual report, as well as materials from the chapter's public service campaign for the Interfaith Food Shuttle. Accession (2008-0125) includes a broad range of materials from the chapter's ADDY competition, beginning with ADDY event and preparation materials from 2003 and ending with ADDY programs and pamphlets from 2009. Also included are treasurer reports, board meetings, and by-law revisions from 2008-2009. There are also entry forms for the chapter's public service and advertising education ADDY entries from 2008, and some miscellaneous Silver Medal materials, dating 2004-2009. This accession includes several audiovisual materials, including Betacam SPs and DVDs, covering ADDY and Silver Medal awards shows. Also contained in this accession are ephemera from various AAF-RDU events, including two miniature billboards, one oversized ADDY poster, Club Achievement Awards plaques (dating from 1988-1993), crystal awards, and two trophies.

The second series in this collection deals exclusively with the club's public service campaigns, an annual project sponsored by AAF-RDU that involves local advertising students in creating a PSA for a local organization or charity. The Public Service Campaigns series includes Accession (2010-0105), which has records dating from 2004-2008 detailing the application process for both the organizations and the students interested in participating; the development of the campaign; and the final deliverables for each year's project.

Biographical / historical:

The American Advertising Federation's Raleigh-Durham chapter is a non-profit trade organization for the advertising industry in the Triangle area (Raleigh, Durham, Chapel Hill) of North Carolina. It is one of several clubs in the AAF's Third District, and participates at the AAF's national level. The AAF-RDU works to connect the local advertising community through its conferences, panels, scholarships, mentorship, and fundraisers. It also conducts local ADDY Awards, which honor excellence and creativity in advertising. Winners of the AAF-RDU ADDYs advance to national ADDYs.

Acquisition information:
The American Advertising Federation Raleigh-Durham Records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2007, 2008, and 2010.
Processing information:

Processed by Meghan Lyon, December 2009

Encoded by Meghan Lyon, December 2009

Accession(s) described in this finding aid: 2007-0183, 2008-0125, 2010-0105

Materials may not have been ordered and described beyond their original condition.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Trade associations -- United States
Professional associations -- United States
Advertising
Advertising, Public service
Names:
Wake Enterprises
Me Fine Foundation
American Advertising Federation -- Raleigh Durham
Inter-faith Food Shuttle
Haven House

Contents

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Restrictions:

Collection is open for research.

Some materials are electronic records that require special equipment. Contact Research Services with questions.

Access note. Some materials in this collection are fragile audiovisual/photographic formats that may need to be reformatted before use. Contact Research Services for access.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], American Advertising Federation Raleigh-Durham Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.