Gary P. and Sandra G. Baden Collection of Print Advertisements, 1840-1986 and undated

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Summary

Creator:
Baden, Gary
Baden, Sandra
Extent:
32.0 Linear Feet
Language:
Materials in English, French, Spanish, German, Greek
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.11193

Background

Scope and content:

Collection spans 1840-1986 and includes newspaper and magazine clippings and tear sheets, catalogs, ephemera, memorabilia, and other printed material primarily from the U.S., Great Britain, and France. Advertisements represent products and services from a wide range of categories including alcoholic and non-alcoholic beverages, businesses, cosmetics and other health and beauty products, fashion (including clothing, jewelry and watches), food, hotels and other tourist and travel destinations, household products, movies and theater events, tobacco products (primarily cigarettes) and transportation (airlines, automobiles, buses, cruise lines, trains, tires and other automotive accessories). The bulk of materials are in English, but French, Greek, and Spanish-language items are also present. Companies represented include Ford, Packard, Chrysler, Chevrolet, Coca Cola, TWA, Henri Bendel, Goodyear, and DeBeers. Non-advertising related materials include sheet music from the vaudeville, ragtime, and minstrel era; World War I; and depictions of African Americans, Native American, and other ethnicities in advertisements and print media. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Acquisition information:
The Gary P. and Sandra G. Baden Collection of Print Advertisements were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1998-2004.
Processing information:

Processed by April Blevins, May 2016

Accessions described in this collection guide: 1998-0533, 1999-0159, 2000-0319, 2001-0068, 2001-0203, 2004-0099

Arrangement:

Arranged into the following series: Automotive; Business; Fashion; Food and Beverage; Health and Beauty; Household and Other; Tobacco; Tourism and Travel; Non-Advertising Materials; and Newsprint.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Gary P. and Sandra G. Baden Collection of Print Advertisements, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m1r304