Bob Berenson Papers, 1950-2004 and undated, 1950-2004 and undated

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Restrictions:
Collection is open for research. However, original audiovisual materials are closed to research until use copies can be produced. Researchers must register and agree to copyright and privacy laws...
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Summary

Creator:
Berenson, Bob (Robert Leonard)
Abstract:
Advertising executive with Grey Advertising, Inc.
Extent:
14.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11101

Background

Scope and content:

Collection spans 1950-2004 and includes speeches, newsletters and other publications; research and strategy reports, audiovisual materials and other materials documenting administration and management of the Grey agency. The collection also touches on activities of other WPP subsidiary agencies. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

BA/BA in journalism and marketing from Syracuse University; MS from Medill School of Journalism, Northwestern University. Began 1964 as Assistant Account Executive at Grey Advertising. Career at Grey: Executive Vice President 1977; President, Grey/NY 1993; Chairman/General Manager Grey Global Group 1999; retired 2005.

Acquisition information:
The Bob Berenson Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2005.
Processing information:

Processed by Richard Collier, Dec. 2015

Accessions described in this collection guide: 2005-0011

Arrangement:

Arranged into three series: Manila File; Office Files; and Audiovisual Materials.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Advertising
Advertising executives -- History -- 20th century
Advertising -- Management
Advertising agencies -- United States
Names:
Berenson, Bob (Robert Leonard)

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

However, original audiovisual materials are closed to research until use copies can be produced.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Bob Berenson Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.