Bob Berenson Papers, 1950-2004 and undated, 1950-2004 and undated
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Summary
- Creator:
- Berenson, Bob (Robert Leonard)
- Abstract:
- Advertising executive with Grey Advertising, Inc.
- Extent:
- 14.0 Linear Feet
- Language:
- Materials in English
- Collection ID:
- RL.11101
Background
- Scope and content:
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Collection spans 1950-2004 and includes speeches, newsletters and other publications; research and strategy reports, audiovisual materials and other materials documenting administration and management of the Grey agency. The collection also touches on activities of other WPP subsidiary agencies. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Biographical / historical:
-
BA/BA in journalism and marketing from Syracuse University; MS from Medill School of Journalism, Northwestern University. Began 1964 as Assistant Account Executive at Grey Advertising. Career at Grey: Executive Vice President 1977; President, Grey/NY 1993; Chairman/General Manager Grey Global Group 1999; retired 2005.
- Acquisition information:
- The Bob Berenson Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2005.
- Processing information:
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Processed by Richard Collier, Dec. 2015
Accessions described in this collection guide: 2005-0011
- Arrangement:
-
Arranged into three series: Manila File; Office Files; and Audiovisual Materials.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
Contents
Using These Materials
- Using These Materials Links:
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Using These Materials
- Restrictions:
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Collection is open for research.
However, original audiovisual materials are closed to research until use copies can be produced.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
- Preferred citation:
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[Identification of item], Bob Berenson Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.