Professional Series, 1914-2005 and undated

Extent:

84 boxes

Scope and content:

Consists of correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, and photographs that document Bogart's professional career. Series is divided into nine subseries: Biographical Materials Subseries; Conferences and Meetings Subseries; Correspondence Subseries; Early Career Subseries; Late Career Subseries; Newspaper Advertising Bureau (NAB) Subseries; Professional Service Subseries; Research Files Subseries; and Writings and Speeches Subseries.

The Biographical Materials Subseries documents events and activities in Bogart's professional life, and includes clippings; interviews; correspondence; schedules; scrapbooks; and resumes.

The Conferences and Meetings Subseries includes materials relating to conferences, seminars, meetings, and symposia in which Bogart participated. For materials relating to meetings and conferences in which Bogart gave a speech and a written record of the speech remains, see the Writings and Speeches Subseries. Arranged chronologically.

The Correspondence Subseries consists of general and topical professional correspondence and is divided into five categories: Academic, Newspapers and print media, Organizations and businesses, People, and Miscellaneous. Arranged alphabetically within categories.

The Early Career Subseries documents Bogart's professional career from 1951-1960, during which time Bogart worked as a Fulbright Research Fellow, and as a advertising and marketing researcher with Standard Oil Company of New Jersey; McCann-Erickson; and Revlon, Inc. The series includes the paper Bogart wrote as a Fulbright Fellow, Les Algérians en France; radio program audience research; and Revlon materials on quiz show fraud during the 1950s. Arranged topically and therein alphabetically.

The Late Career Subseries documents Bogart's activities from 1989-2005 after he retired from the Newspaper Advertising Bureau. It includes materials related to Bogart's Gannett Center for Media Studies fellowship (later renamed the Freedom Forum Media Studies Center); newspaper consulting projects for the Freedom Forum; role as Director and Senior Consultant for Innovation International Media Consulting Group; and role as media expert in two trials in the 1990s, Chandler v. Jackson (Michael Jackson child molestation lawsuit) and Valenzuela v. Hughes Aircraft Company (TCE groundwater contamination lawsuit in Tuscon, Arizona). Slides of presentations given at the Freedom Forum Russian newspaper workshop and photographs of the trip are located in the Photographs and Slides Series. Presentation scripts are in Russian and English and slide text is in Russian. Videocassette tapes of media coverage of Michael Jackson and TCE groundwater contamination in Arizona are located in the Audiovisual Materials section. Arranged alphabetically.

The Newspaper Advertising Bureau (NAB) Subseries documents Bogart's twenty-nine year executive career with the Newspaper Advertising Bureau (NAB), the advertising and marketing organization for the newspaper industry. Bogart began work with the NAB as Vice President of Marketing Planning and Research in 1960 and was promoted to Executive Vice President and General Manager in 1966. Bogart was the architect of many of the major research studies conducted during his tenure with the NAB. Bogart led two major research projects, the Newspaper Readership Project from 1977-1983 and the Future of Advertising Project from 1979-1988. The goal of the Newspaper Readership Project was to make recommendations to reverse declines in newspaper readership that begun in the 1920s and were threatening the vitality of the newspaper industry during the 1970s and 1980s. The Future of Advertising Project was formed shortly afterward to address newspapers' decline in national advertising revenues that began in the 1960s due largely to the rise of television. Recommendations from the Future of Advertising Project led to standardization in advertising formats and invoices across newspapers. This subseries is divided into three sections: General, Newspaper Readership Project, and Future of Advertising Project. General consists mainly of materials related to various research projects at the NAB. For slides of NAB presentations, see the Photographs & Slides Series. Speeches and presentations in this subseries report directly on the workings of the NAB; for all other speeches, see the Writings and Speeches Subseries. Arranged alphabetically within category except for speeches and meetings, which are arranged chronologically.

The Professional Service Subseries documents Bogart's membership and service in professional organizations and clubs and on committees and advisory boards. Arranged alphabetically by organization.

The Research Files Subseries consists of clippings, writings, and notes on various subjects that Bogart maintained for reference and as source material for his writings, speeches, and research. Arranged alphabetically by topic.

The Writings and Speeches Subseries documents 149 speeches; 195 published articles; 14 books; book chapters and contributions; and other written materials Bogart produced over his career. Also includes articles for a monthly column in Presstime that Bogart wrote from 1989-2005. The subseries is divided in five sections: Speeches, Articles, Books, Book chapters and contributions, and Unpublished writings and drafts. Writings are arranged chronologically by date of publication, or for unpublished writings, creation date. Speeches are arranged chronologically by date of delivery.

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