Jim Brown papers, 1945-1959 and undated

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Summary

Creator:
Brown, Jim
Abstract:
R.C. Jim Brown served as copy group head of Batten, Barton, Durstine & Osborne (BBDO) during the years 1945-1962. The Jim Brown Papers contain materials representing the years of Brown's employment with BBDO. The collection consists of a scrapbook of advertising proofs and a series of proposals relating to BBDO clients' sponsorship of television specials. Included in the scrapbook are proofs for publication in trade magazines, newspapers, movie posters, and comic books, with most of the materials dating from 1945-1946. Companies and products represented include Royal Crown Cola (Cott Beverages), Ethyl Cleaner (Ethyl Corporation), Raleigh Cigarettes, Kool Cigarettes, Continental Can Company and the American Broadcasting Company. The set of proposals date from 1955-1959 and includes BBDO strategies for product placement in advertisements and in the television programs, as well as rate schedules for various marketing tactics. Companies represented include Du Pont, Westclox, Bristol-Myers, General Electric Company and Campbell Soup Company. Television programs to be sponsored include Lassie, The Donna Reed Show, Playhouse 90, and Wonderful Town.
Extent:
2.4 Linear Feet
250 Items
Language:
Material in English
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.00163

Background

Scope and content:

The Jim Brown Papers contain materials representing the years of Brown's employment with BBDO. The collection consists of a scrapbook of advertising proofs and a series of proposals relating to BBDO clients' sponsorship of television specials. Included in the scrapbook are proofs for publication in trade magazines, newspapers, movie posters, and comic books, with most of the materials dating from 1945-1946. Companies and products represented include Royal Crown Cola (Cott Beverages), Ethyl Cleaner (Ethyl Corporation), Raleigh Cigarettes, Kool Cigarettes, Continental Can Company and the American Broadcasting Company. The set of proposals date from 1955-1959 and includes BBDO strategies for product placement in advertisements and in the television programs, as well as rate schedules for various marketing tactics. Companies represented include Du Pont, Westclox, Bristol-Myers, General Electric Company and Campbell Soup Company. Television programs to be sponsored include Lassie, The Donna Reed Show, Playhouse 90, and Wonderful Town.

The collection is organized into two sections: a set of proposals related to company marketing through television programs, and a scrapbook of advertising proofs.

Biographical / historical:

R.C. "Jim" Brown was born on 15 April 1912 in Yelverton, OH. He received his B.A. in 1934 from the University of Dayton, where he was president of the Dayton Advertising Club and a member of the fraternity Chi Alpha Phi. On 21 November 1936 he married Ruth Carothers Johnson. He eventually served as copy group head for Batten, Barton, Durstine & Osborn (BBDO), and later as creative director for Bermingham, Castleman & Pierce, Inc., both in New York City. During 1940-1941, he served as president of the Greater Dayton Advertising Association, as a trustee for New York's Ohio Society, as chairman of the New York Civil War Round Table Tour. He also sponsored the Madison Avenue Advertising Agency, and was the recipient of the Public Relations Society of America's Silver Anvil Award. He died on 26 July 1999.

Acquisition information:
The Jim Brown Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2000.
Processing information:

Processed by Jessica Wood, September 2008.

Encoded by Jessica Wood, September 2008.

Accession 2000-0344 is described in this finding aid.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Jim Brown Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

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https://idn.duke.edu/ark:/87924/m1mc79