Thomas F. Garbett papers, 1908-1992 and undated

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Summary

Creator:
Garbett, Thomas F.
Abstract:
Author and advertising executive with the Doyle Dane Bernbach agency and Brouillard Communications, a division of the J. Walter Thompson Company (JWT), based in New York. Collection consists mainly of research files on various topics in corporate advertising and those prepared for Garbett's book, Corporate Advertising: the What, the Why, and the How (1981). Also contains miscellaneous files reflecting his work at Brouillard Communications, including advertisements for Textron, inc., and Eaton Corporation, as well as unsorted examples of corporate advertising taken from U.S. magazines and newspapers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
7.6 Linear Feet
3450 Items
Language:
English.
Collection ID:
RL.00431

Background

Scope and content:

Collection consists mainly of research files on various topics in corporate advertising and those prepared for Garbett's book, Corporate Advertising: the What, the Why, and the How (1981). Also contains miscellaneous files reflecting his work at Brouillard Communications, including advertisements for Textron, inc., and Eaton Corporation, as well as unsorted examples of corporate advertising taken from U.S. magazines and newspapers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Advertising executive and author whose career included work at the Doyle Dane Bernbach agency, where he was Senior Vice President, and Brouillard Communications, Inc. (a division of the J. Walter Thompson Company).

Acquisition information:
The Thomas F. Garbett papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2003.
Processing information:

Minimally processed by Kate Crassons

Completed May 2, 2003

Encoded by Elizabeth Arnold

Fully processed and re-encoded June 2018 by Richard Collier; accession incorporated into this collection: 2003-0057

Arrangement:

Organized into the following series: General and Subject Files; Print Advertising and Photographs; Publications of the Association of National Advertisers (ANA); and Writings

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Thomas F. Garbett papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

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https://idn.duke.edu/ark:/87924/m16w50