Thomas F. Garbett papers, 1908-1992 and undated
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Summary
- Creator:
- Garbett, Thomas F.
- Abstract:
- Author and advertising executive with the Doyle Dane Bernbach agency and Brouillard Communications, a division of the J. Walter Thompson Company (JWT), based in New York. Collection consists mainly of research files on various topics in corporate advertising and those prepared for Garbett's book, Corporate Advertising: the What, the Why, and the How (1981). Also contains miscellaneous files reflecting his work at Brouillard Communications, including advertisements for Textron, inc., and Eaton Corporation, as well as unsorted examples of corporate advertising taken from U.S. magazines and newspapers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 7.6 Linear Feet
3450 Items - Language:
- English.
- Collection ID:
- RL.00431
Background
- Scope and content:
-
Collection consists mainly of research files on various topics in corporate advertising and those prepared for Garbett's book, Corporate Advertising: the What, the Why, and the How (1981). Also contains miscellaneous files reflecting his work at Brouillard Communications, including advertisements for Textron, inc., and Eaton Corporation, as well as unsorted examples of corporate advertising taken from U.S. magazines and newspapers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Biographical / historical:
-
Advertising executive and author whose career included work at the Doyle Dane Bernbach agency, where he was Senior Vice President, and Brouillard Communications, Inc. (a division of the J. Walter Thompson Company).
- Acquisition information:
- The Thomas F. Garbett papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2003.
- Processing information:
-
Minimally processed by Kate Crassons
Completed May 2, 2003
Encoded by Elizabeth Arnold
Fully processed and re-encoded June 2018 by Richard Collier; accession incorporated into this collection: 2003-0057
- Arrangement:
-
Organized into the following series: General and Subject Files; Print Advertising and Photographs; Publications of the Association of National Advertisers (ANA); and Writings
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Advertising agencies
Advertising agencies -- United States -- History
Advertising agencies -- United States
Advertising -- History
Institutional advertising - Names:
- Eaton Corporation
Brouillard Communications, Inc.
J. Walter Thompson Company
Textron, Inc.
John W. Hartman Center for Sales, Advertising & Marketing History
Garbett, Thomas F. Corporate advertising
Garbett, Thomas F.
Contents
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- Restrictions:
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Collection is open for research.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Preferred citation:
-
[Identification of item], Thomas F. Garbett papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Permalink:
- https://idn.duke.edu/ark:/87924/m16w50