Clarence Holte advertising portfolio, 1944 and undated

Using These Materials Teaser

Using These Materials Links:

Using These Materials

Restrictions:
Collection is open for research.
More about accessing and using these materials...

Summary

Creator:
Holte, Clarence L., 1909-1993
Abstract:
Resident of Harlem, N.Y., advertising executive, and bibliofile. Collection comprises one spiral-bound portfolio (21 pgs.) containing clippings, drawings, and typewritten notes, intended as a prospectus for a proposed new magazine supplement targeted at African Americans, to be carried in newspapers nationwide. In the prospectus, Holte explained the historical role played by African American newspapers in their community, as well as economic growth that made them stable consumers and an attractive targeted market. The advertising opportunity was directed at Lever Brothers Company. Includes 5 pages of correspondence between Holte, Lever Brothers, and THIS WEEK MAGAZINE, all laid-in at the end of the prospectus, that made it clear that Holte's proposal was rejected. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
1 Linear Foot
Language:
Materials in English
Collection ID:
RL.00569

Background

Scope and content:

Collection comprises one spiral-bound portfolio (21 pgs.) containing clippings, drawings, and typewritten notes, intended as a prospectus for a proposed new magazine supplement targeted at African Americans, to be carried in newspapers nationwide. In the prospectus, Holte explained the historical role played by African American newspapers in their community, as well as economic growth that made them stable consumers and an attractive targeted market. The advertising opportunity was directed at Lever Brothers Company. Includes 5 pages of correspondence between Holte, Lever Brothers, and This Week Magazine, all laid-in at the end of the prospectus, that made it clear that Holte's proposal was rejected.

Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Clarence Holte, was a resident of Harlem, N.Y., an advertising executive with Batten, Barton, Durstine and Osbourne, Ind., and a bibliofile. He specialized in marketing to African Americans.

Acquisition information:
Purchase, 2009
Processing information:

Processed by: Alice Poffinberger, July 2010

Encoded by: Noah Huffman, July 2010

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Before you visit:
Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
Preferred citation:

[Identification of item], in the Clarence Holte advertising portfolio, 1944 and undated, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m1qs5m