J. Walter Thompson Company. 16mm microfilm Legal Department records, 1916-1958 and undated

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Summary

Creator:
J. Walter Thompson Company
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection includes correspondence, invoices, claim forms, reports and other printed materials. Topics include billing, clearances, federal laws, insurance claims, taxes and unsolicited ideas. Companies and organizations represented include American Association of Advertising Agencies (AAAA), American Federation of Musicians (AFM), American Federation of Radio Actors (AFRA), Federal Communication Commmission (FCC), Federal Trade Commission (FTC), Atlantis Sales, Ballantine, Bowman Dairy, Elgin Watch, Ford, General Cigar, J.B. Williams, Johns-Manville, Kodak, Kraft, Lever Brothers, Owens-Illinois Glass, Pan Am, Pond's, Scott Paper, Seven-Up, Shell, Standard Brands, Swift, U.S. Brewers Foundation, U.S. Playing Card, W.F. Young, Ward Baking and Weco. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
3.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11718

Background

Biographical / historical:

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York.

Beginning in the 1930s, documents from several JWT departments and functions were microfilmed, including Legal Department, Treasurer's Office, As Broadcast Scripts and Commercials for Radio and Television, Investigations, Publicity Department, Artwork, Consumer Panel, and Radio/Television Department. Documents were microfilmed in no order, and typed and hand-written indices were produced for the microfilms. It is believed that once microfilmed, most of the original documents were destroyed.

Acquisition information:
The J. Walter Thompson Company. 16mm microfilm Legal Department records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1987.
Processing information:

Processed by Richard Collier, April 2019;

Arrangement:

Organized into the following series: General Files; Accounts; Advertisers Liability Insurance; Edward G. (E.G.) Wilson papers

Rules or conventions:
Describing Archives: A Content Standard

Subjects

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Subjects:
Advertising
Advertising -- History
Names:
John W. Hartman Center for Sales, Advertising & Marketing History
Wilson, Edward G., 1909-1993

Contents

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Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. 16mm microfilm Legal Department records. David M. Rubenstein Rare Book & Manuscript Library, Duke University.