J. Walter Thompson Company. Domestic advertisements, part 2, 1903-2009

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Summary

Creator:
J. Walter Thompson Company and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. Collection includes posters, proofs, tearsheets, design elements, and digital files that represent the creative work products of JWT's various U.S. offices for its client accounts. Companies represented include Bell Atlantic, Bristol-Myers, Chevron, Ford, Goodyear, Kraft, McDonnell Douglas, Northern Telecom, Oscar Mayer, Quaker Oats, Southland (7-Eleven), Sprint, and the U.S. Marine Corps. This collection represents a continuation of the J. Walter Thompson Company domestic advertisements, part 1. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
70.0 Linear Feet
4.3 Gigabytes (1373 files)
Language:
Materials in English, Arabic, French, Portuguese, Spanish, Russian
Collection ID:
RL.13038

Background

Scope and content:

Collection includes posters, proofs, tearsheets, design elements, and digital files that represent the creative work products of JWT's various U.S. offices for its client accounts. Companies represented include Bell Atlantic, Bristol-Myers, Chevron, Ford, Goodyear, Kraft, McDonnell Douglas, Northern Telecom, Oscar Mayer, Quaker Oats, Southland (7-Eleven), Sprint, and the U.S. Marine Corps. This collection represents a continuation of the J. Walter Thompson Company domestic advertisements, part 1.

Biographical / historical:

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 1986 JWT was acquired by British holding company WPP. JWT merged with direct marketing firm Wunderman in 2018 to form Wunderman Thompson, which was absorbed into marketing and communications firm VML in 2023.

Acquisition information:
The J. Walter Thompson Company. Domestic advertisements, part 2 were received by the David M. Rubenstein Rare Book Manuscript Library as a gift from J. Walter Thompson Company in periodic shipments between 1991 and 2009.
Processing information:

Processed by Richard Collier, November 2023. Electronic records processed by Kelly Gaussaint and Mary Mellon, June 2024.

Accessions described in this collection guide: 2004-0010, 2004-0029, 2004-0030, 2004-0031, 2004-0070, 2004-0108, 2005-0077, 2005-0082, 2005-0201

Arrangement:

Arranged alphabetically.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Access note. Some materials in this collection are electronic records that require special equipment. Contact Research Services with questions.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Domestic advertisements, part 2, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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