J. Walter Thompson Company. George Eversman papers, 1973-1976 and undated

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Summary

Creator:
J. Walter Thompson Company
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. George Eversman was an executive with JWT, managing New York Advertising and the Detroit office before finishing his career with N. W. Ayer.
Extent:
0.8 Linear Feet
Language:
Materials in English
Collection ID:
RL.11141

Background

Scope and content:

Collection spans 1973-1976 and includes memoranda, research and status reports and other printed materials. Materials document Eversman's tenure as Manager of New York Advertising. Subsidiaries represented include JWT Europe as well as the London and Frankfurt offices. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Born circa 1917. U.S. Marine Corps 1945: two tours, final rank of Colonel in Marine Reserves. BS Purdue University 1954. Career at JWT: Mailroom, Detroit Office 1954; New York Office 1955; Vice President 1965; Senior Vice President 1972; Manager, New York Advertising 1974; Executive Vice President 1975; General Manager, Detroit Office 1975. Left JWT for N.W. Ayer 1977. Died 1999.

Acquisition information:
The J. Walter Thompson Company. George Eversman papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1987.
Processing information:

Processed by Richard Collier, Feb. 2016

Arrangement:

Arranged alphabetically.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Advertising executives -- United States
Advertising agencies -- Management
Advertising agencies -- United States
Advertising agencies -- United States -- History
Names:
J. Walter Thompson Company

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. George Eversman papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.