J. Walter Thompson Company. Bill Lane papers, 1967-1978

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Summary

Creator:
J. Walter Thompson Company
Abstract:
Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. William M. Bill Lane was a Creative Director and Executive at several JWT offices. Collection spans the years 1967-1978 and includes account planning documents, creative briefs, correspondence and printed materials that primarily document the early years of Lane's career at JWT. The bulk of materials relate to Kodak campaigns in print, radio and television media. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
2 Linear Feet
1,000 Items
Language:
Material in English
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.00720

Background

Scope and content:

Collection spans the years 1967-1978 and includes account planning documents, creative briefs, correspondence and printed materials that primarily document the early years of Lane's career at JWT. The bulk of materials relate to Kodak campaigns in print, radio and television media.

Biographical / historical:
Chronology List
Date Event
1946
Born, San Francisco, Calif.
1967
BA, Journalism/Advertising, University of Washington
1967-1969
JWT New York Office; copywriter in Forward Planning Creative Group
1969-1971
U.S. Army, Public Informationn Specialist
1971
Return to JWT
1973-1974
JWT New York Office, Copy Group Head, Assistant Creative Director on Kodak account
1975
JWT, promoted to Vice President
1977
JWT, promoted to Senior Vice President
1977
RIAA Gold Record for "Times of Your Life," lyrics by Bill Lane for Kodak campaign, subsequently recorded by Paul Anka
1979
JWT Detroit Office, Creative Director on Ford account
1982
JWT Detroit Office, Executive Creative Director
1983
JWT, promoted to Executive Vice President, named to Board of Directors
1984
JWT San Francisco Office, Executive Creative Director
1988
JWT New York Office, Co-Executive Creative Director
1990
JWT West, Executive Vice President
1993
Lane Gottlieb Advertising, partner
1997
Lane Gottlieb merged with McCaffery & Ratner to form McCaffery Ratner Gottlieb & Lane; Lane named Creative Director
Acquisition information:
The J. Walter Thompson Company Bill Lane Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1996.
Processing information:

Processed by Richard Collier, October 2013

Encoded by Richard Collier, October 2013

Accession 96-077 is described in this collection guide.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Bill Lane Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m16k9d