J. Walter Thompson Company. London Office. Account files, 1900-2002

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Summary

Creator:
J. Walter Thompson Company. London Office
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. In 2018 JWT merged with Wunderman to form Wunderman Thompson. The London Office first opened in 1899. Collection includes case studies; clippings; radio and television commercial scripts and production notes; correspondence; planning and strategy meeting materials; research reports and survey data; photographs and other printed materials. Client companies include Canary Wharf, De Beers, Electricity Council, Esso, Gallaher, Guinness, H.P. Bulmer, Kellogg's; Kodak; Kraft; Lloyd's of London, National Westminster Bank, Nestlé-Rowntree; Royal Air Force; Scott Paper; Warner-Lambert, and Wilkinson Sword. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
180.0 Linear Feet
Language:
Materials in English, Dutch, French, German, Greek, Italian, Spanish, Swedish, Turkish.
Collection ID:
RL.12015

Background

Scope and content:

Collection includes case studies; clippings; radio and television commercial scripts and production notes; correspondence; planning and strategy meeting materials; research reports and survey data; photographs and other printed materials. Client companies include Canary Wharf, De Beers, Electricity Council, Esso, Gallaher, Guinness, H.P. Bulmer, Kellogg's; Kodak; Kraft; Lloyd's of London, National Westminster Bank, Nestlé-Rowntree; Royal Air Force; Scott Paper; Warner-Lambert, and Wilkinson Sword.

Biographical / historical:

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. In 2018 JWT merged with Wunderman to form Wunderman Thompson.

The London Office first opened as a European Sales Office in 1899, which closed in 1916 due to the war. The office reopened in 1919; it moved into a new headquarters at Bush House in 1924. After the end of World War II, the agency relocated to Berkeley Square.

Acquisition information:
The J. Walter Thompson Company. London Office. Account files were received by the David M. Rubenstein Rare Book Manuscript Library as a gift from the J. Walter Thompson Company London Office in 2008.
Processing information:

Processed by Richard Collier, July 2022; additional processing by Richard Collier, Jan. 2023. Accessions described in this collection guide: 2008-0270.

Arrangement:

Organized alphabetically.

Rules or conventions:
Describing Archives: A Content Standard

Contents

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Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. London Office. Account files, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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