J. Walter Thompson Company. London Office. Print advertisements, 1900-1999

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Summary

Creator:
J. Walter Thompson Company. London Office
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The London Office first opened in 1899, and was JWT's first international office as well as the first international office of any American advertising agency.
Extent:
15 Linear Feet
Language:
English
Materials in English
Collection ID:
RL.11000

Background

Scope and content:

Collection spans 1900-1999 and includes proofs, storyboards, tear sheets, clippings and some documentation concerning print advertisements produced by JWT's London Office, primarily for clients in the United Kingdom, including Ireland, but also for some campaigns in continental Europe. A small portion of the collection represent advertisements produced or co-produced by the JWT Manchester Office. Clients represented include Addis, the Cheese Bureau, Chesebrough-Pond's, Compari, Elida Gibbs (Unilever), Gallaher, Gramco, ITV, Kellogg's, Rowntree Mackintosh (Nestle), Royal Baking Powder, the Royal Air Force, Trustees' Savings Bank (TSB), and Vaseline. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Acquisition information:
The J. Walter Thompson Company. London Office Print Advertisements were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1989-2009
Processing information:

Processed by: Richard Collier, July 2014

Accessions described in this finding aid: 2008-0270

Arrangement:

Arranged into four series: London Office; Manchester Office; Large-format London; and Large-format Manchester.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48-hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Before you visit:
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Preferred citation:

[Identification of item], J. Walter Thompson Company. London Office Print Advertisements, David M. Rubenstein Rare Book & Manuscript Library, Duke University.