J. Walter Thompson Company. London Office. Media Department records, 1961-1994 and undated

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Summary

Creator:
J. Walter Thompson Company. London Office and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The London Office first opened in 1899. Collection includes published media reports, corporate documentation, research reports, texts of presentations, correspondence, as well as casting and other production notes that document the Media Department's administrative operations as well as participation in creation of television advertising. Companies represented include BBC, British Telecom, Brooke Bond Oxo, Ford, Golden Wonder (now a subsidiary of Tayto), Kellogg, Kodak, McCann Erickson, Ogilvy & Mather; Rowntree, Scott Andrex (now part of Kimberly-Clark), St. Ivel (now part of Dairy Crest), Superchannel, Thames Television, TSB Bank, and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
6.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11688

Background

Scope and content:

Collection includes published media reports, corporate documentation, research reports, texts of presentations, correspondence, as well as casting and other production notes that document the Media Department's administrative operations as well as participation in creation of television advertising. Companies represented include BBC, British Telecom, Brooke Bond Oxo, Ford, Golden Wonder (now a subsidiary of Tayto), Kellogg, Kodak, McCann Erickson, Ogilvy & Mather; Rowntree, Scott Andrex (now part of Kimberly-Clark), St. Ivel (now part of Dairy Crest), Superchannel, Thames Television, TSB Bank, and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The London Office first opened in 1899.

Acquisition information:
The J. Walter Thompson Company. London Office. Media Department records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2008.
Processing information:

Processed by Alyssa Perez, November 2018;

Accessions described in this collection guide: 2008-0270

Arrangement:

Organized into the following series: General Files; Account Files; Printed Material.

Rules or conventions:
Describing Archives: A Content Standard

Contents

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Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. London Office. Media Department records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.