J. Walter Thompson Company. London Office records, 1934-2003

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Summary

Creator:
J. Walter Thompson Company. London Office
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. The London Office first opened in 1899 and reopened in 1926; it was JWT's first international office and the first international office of any American advertising agency. Collection includes accounting and financial statements; correspondence; country reports; performance assessments; photographs; policy and procedure manuals; presentation texts and other printed materials. Materials document administrative policies; company events; efforts to open offices abroad or to enter joint partnerships; office technologies; profit-sharing and other staff benefits; staff training; and other topics. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
15.0 Linear Feet
Language:
Materials in English, French, German, Italian
Collection ID:
RL.00723

Background

Scope and content:

Collection includes accounting and financial statements; correspondence; country reports; performance assessments; photographs; policy and procedure manuals; presentation texts and other printed materials. Materials document administrative policies; company events; efforts to open offices abroad or to enter joint partnerships; office technologies; profit-sharing and other staff benefits; staff training; and other topics.

Acquisition information:
The J. Walter Thompson Company. London Office records were received by the David M. Rubenstein Rare Book Manuscript Library as gifts from the J. Walter Thompson Company in 1987-2009.
Processing information:

Processed by Richard Collier, June 2024;

Accessions 1993-0090, 1993-0210, 1998-0509, 1998-0519, 2002-0269, 2008-0270, and 2009-0112 are described in this collection guide.

Arrangement:

Organized into the following series: Awards; Country Reports; Financial Reports; Manuals; Meetings and Conferences; Office Management; Presentations and Speeches; Training and Staff Development; Staff and Office Photographs.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

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Subjects:
Advertising executives -- England
Advertising agencies -- Great Britain -- History
Advertising -- Great Britain
Advertising agencies -- Management
Format:
Photographic prints
Names:
John W. Hartman Center for Sales, Advertising & Marketing History
J. Walter Thompson Company. London Office

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. London Office records, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Permalink:
https://idn.duke.edu/ark:/87924/m1w625