J. Walter Thompson Company. London Office. Anthony Rau papers, 1946-1986 and undated

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Summary

Creator:
J. Walter Thompson Company, J. Walter Thompson Company. London Office, and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The JWT London office first opened in 1899. Anthony Rau was an executive with the London office whose career spanned the 1960s-1980s. Collection includes correspondence, research and status reports, brochures and other printed materials, and other materials that document Rau's work at JWT London in new business acquisition and JWT's charitable efforts. Companies represented include British Petroleum (BP), British Rail, Charities Aid Foundation, Singer, RCA, Tesco and United Biscuits. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
8.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11460

Background

Scope and content:

Includes correspondence, research and status reports, brochures and other printed materials, and other materials that document Rau's work at JWT London in new business acquisition and JWT's charitable efforts. Companies represented include British Petroleum (BP), British Rail, Charities Aid Foundation, Singer, RCA, Tesco and United Biscuits. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The JWT London office first opened in 1899. Anthony Rau was an executive with the London office whose career spanned the 1960s-1980s.

Acquisition information:
The J. Walter Thompson Company. London Office. Anthony Rau papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2008.
Processing information:

Processed by Richard Collier, May 2017

Accessions described in this collection guide: 2008-0270

Arrangement:

Organized into two series: General Files; New Business Account Files.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

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Subjects:
Advertising
Advertising -- Great Britain
Advertising agencies
Advertising agencies -- Great Britain
Advertising executives
Marketing research
Names:
John W. Hartman Center for Sales, Advertising & Marketing History
Singer Sewing Machine Company
Radio Corporation of America

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. London Office. Anthony Rau papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.