J. Walter Thompson Company. Traveling Archives records, 1990-1995

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Restrictions:
Collection is restricted. Researchers must register and agree to copyright and privacy laws before using this collection. In addition, original audiovisual materials are closed to patron use....
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Summary

Creator:
J. Walter Thompson Company
Abstract:
In 1994, J. Walter Thompson Co. used its archives at Duke University and information from many offices to create three audiovisual modules on JWT history. Kodak account director Ernie Emerling managed the project. Accession (2009-0185) (50 items; 0.6 lin. ft.; dated 1990-1995) consists of miscellaneous items used in creating the Traveling Archives. Includes submissions on innovations and milestones in JWT advertising by several international offices, including Japan, India, Brazil, and Spain. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
1.2 Linear Feet
50 Items
Language:
Material in English, Japanese
Collection ID:
RL.00754

Background

Scope and content:

This collection is grouped by country and includes submissions on innovation and milestones as determined by JWT executives. These materials were submitted as part of a larger JWT Traveling Archives project in 1994. Countries represented include Japan, South Africa, India, Brazil, Spain, and Australia. Also includes a brief history of the JWT Company.

Biographical / historical:

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States.

Acquisition information:
The J. Walter Thompson Company. Traveling Archives Records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1996.
Processing information:

Processed by Meghan Lyon, December 2009

Encoded by Meghan Lyon, December 2009

Materials may not have been ordered and described beyond their original condition.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Advertising agencies
Advertising -- Spain
Format:
Videotapes
Names:
J. Walter Thompson Company
J. Walter Thompson Company
Emerling, Ernie
Places:
Japan -- Advertising
Brazil -- Advertising
India -- Advertising

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is restricted.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, original audiovisual materials are closed to patron use. Technical Services staff need to produce use copies before contents can be accessed.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Traveling Archives Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.