Simon Kornblit Papers, 1950s-2015 and undated, 1950s-2015

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Summary

Creator:
Kornblit, Simon
Abstract:
Advertising executive with Doyle Dane Bernbach and DDB Needham agencies in the New York and Los Angeles offices; marketing executive for Universal Pictures. Collection spans the 1950s-2015 and includes policy and training manuals, media campaign reports, speeches and writings and press clippings, other printed materials, print advertisements, photographs, slides, and other materials that relate to Kornblit's career in advertising at the Doyle Dane Bernbach (DDB) and DDB Needham agencies. Companies referenced include American Tourister (American Luggage), Thom McCan shoes, and Volkswagen. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
5.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11107

Background

Scope and content:

Collection spans the 1950s-2015 and includes policy and training manuals, media campaign reports, speeches and writings and press clippings, other printed materials, print advertisements, photographs, slides, and other materials that relate to Kornblit's career in advertising at the Doyle Dane Bernbach (DDB) and DDB Needham agencies. Companies referenced include American Tourister (American Luggage), Thom McCan shoes, and Volkswagen.

Biographical / historical:

1933 Aug. 1--Born Antwerp, Belgium; 1951--Mailroom employee, Doyle Dane Bernbach (DDB), N.Y.; 1960--Account executive, DDB NY; 1966--Vice President, DDB NY; 1974--Senior Vice President, DDB NY; 1982--Director of Client Services, DDB; 1986--General Manager, DDB/West, Los Angeles; 1987-1993--Head, Worldwide Marketing, Universal Pictures; 1994--Board member, Atlanta Film Festival and Atlanta Jewish Film Festival; 1996--Olympics Community Hero Torchbearer; 2000-2002 Director, Film Institute, Kennesaw State University Continuing Education;

Acquisition information:
The Simon Kornblit Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2015.
Processing information:

Processed by Richard Collier, January 2015, Sept. 2021;

Accessions described in this collection guide: 2015-0206, 2021-0094.

Arrangement:

Organized into the following series: General Files; Media Planning reports.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

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Subjects:
Advertising executives
Advertising -- United States -- History
Advertising agencies -- United States -- Management

Contents

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Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Simon Kornblit Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.