Lux "mouchoirs" campaign case history booklet, approximately 1950
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Summary
- Creator:
- Lever Brothers and Unilever, ltd
- Abstract:
- Lux Toilet Soap developed 1925 by Lever Brothers in the U.S.; marketed globally beginning in 1928. Collection is comprised of a bound booklet providing a case history of Unilever's Lux toilet soap campaign in France in which a free handkerchief was offered for the purchase of three bars of the soap. Included are summaries of the ad campaign, examples of print advertising and point-of-sale promotional materials, as well as an insertion schedule. Advertising agency is not specified; possibly J. Walter Thompson. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 1.0 Linear Foot
- Language:
- Materials in French
- Collection ID:
- RL.11730
Background
- Scope and content:
-
Collection is comprised of a bound booklet providing a case history of Unilever's Lux toilet soap campaign in France in which a free handkerchief was offered for the purchase of three bars of the soap. Included are summaries of the ad campaign, examples of print advertising and point-of-sale promotional materials, as well as an insertion schedule. Advertising agency is not specified; possibly J. Walter Thompson. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Biographical / historical:
-
Lux Toilet Soap developed 1925 by Lever Brothers in the U.S.; marketed globally beginning in 1928. Lever Brothers merged with Margarine Unie in 1930 to form Unilever.
- Acquisition information:
- The Lux "mouchoirs" campaign case history booklet was received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2019.
- Processing information:
-
Processed by Richard Collier, May 2019;
Accessions described in this collection guide: 2019-0059
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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Contents
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Collection is open for research.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Preferred citation:
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[Identification of item], Lux "mouchoirs" campaign case history booklet, David M. Rubenstein Rare Book & Manuscript Library, Duke University.