531. Jif Guidelines. Undated. Umatic. NTSC. TRT: Unknown.

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Box 35
Scope and content:

[CIF/JIF advertising analysis. International use of French custodian advertising. Product originated in France, but has expanded to 18 countries. Despiet a brand policy document, a video guidelines tape, and written guidelines, the brand's advertising execution has varied considerably in content and quality. This tape is to analyze the basic elements of the French advertising material, on a frame by frame basis, using the guidelines documents. See how it's been handled in "receiver" countries, and then draw conclusions.]

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