Richard E. McDonald collection of healthcare commercials, 1970-2001

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Summary

Creator:
McDonald, Richard E.
Abstract:
Richard E. McDonald (1923-2011) was an advertising executive and consultant who specialized in healthcare issues, based in Wisconsin. Collection consists of five VHS videocassettes and an audiocassette of television and radio commercials for a variety of hospitals, medical centers, and trauma centers primarily in the U.S. midwestern states, collected by McDonald during his career in media communications. Institutions represented include Bayfront Medical Center, Bronson Methodist Hospital, Indiana University Medical Center, Iowa Methodist Medical Center, Rockford Memorial Hospital, St. Francis Medical Center, and Touro Infirmary. Topics addressed in the commercials include: drunk driving; heart disease; mental health; obstetrics and maternal health services; preventive health care; sports-related injuries and medical care; substance abuse treatment; and trauma care. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
0.2 Linear Feet
6 items
Language:
Materials in English.
Collection ID:
RL.13058

Background

Scope and content:

Collection consists of five VHS videocassettes and an audiocassette of television and radio commercials for a variety of hospitals, medical centers, and trauma centers primarily in the U.S. midwestern states. Institutions represented include Bayfront Medical Center, Bronson Methodist Hospital, Indiana University Medical Center, Iowa Methodist Medical Center, Rockford Memorial Hospital, St. Francis Medical Center, and Touro Infirmary. Topics addressed in the commercials include: drunk driving; heart disease; mental health; obstetrics and maternal health services; preventive health care; sports-related injuries and medical care; substance abuse treatment; and trauma care.

Biographical / historical:

Richard Edmund McDonald (1923-2011) was an advertising executive and consultant who specialized in healthcare issues, based in Wisconsin.

Acquisition information:
The Richard E. McDonald collection of healthcare commercials were received by the David M. Rubenstein Rare Book Manuscript Library as a gift from Richard E. McDonald in 2002.
Processing information:

Processed by Richard Collier, February 2024;

Accessions described in this collection guide: 2002-0273.

Rules or conventions:
Describing Archives: A Content Standard

Contents

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Using These Materials Links:

Using These Materials

Restrictions:

Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item], Richard E. McDonald collection of healthcare commercials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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