MKT 40. MARKETING/COMMUNICATIONS ADMINISTRATION

Scope and content:

See also: ADM, ADMINISTRATION, all subsections for general administrative techniques which may be used in a marketing environment; this classification deals solely with specific management activities in the marketing area. See also: ADM 0:2-10, Public Affairs/Relations, miscellaneous subsections; SAL, SALES all subsections, particularly those dealing with Sales Management, and especially SAL 30, SALES PROMOTION, all subsections

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