Lore Parker papers, 1950-1979 and undated
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- Parker, Lore
- Lore Lionel Parker was a copy writer for Doyle Dane Bernbach and other advertising agencies. She was part of the creative team at Bernbach credited with leading the advertising industry's Creative Revolution of the early 1960s. The Lore Parker Papers include proofs, tear sheets and radio and television broadcast scripts for advertising campaigns Parker worked on for Doyle Dane Bernbach, Dowd Redfield & Johnstone, and other advertising agencies. Topics include alcoholic beverages, cosmetics, housewares, snack foods, swimwear, tourism, and women's clothing and undergarments. Major companies or products represented include Alitalia airlines, Barton's Bonbonniere, the British Tourist Authority, Celanese Fibers, Cole of California, General Telephone/GTE, Lees Carpets, and Salada Junket foods.
- 12 Linear Feet
- Material in English
- Collection ID:
- Scope and content:
The Lore Parker Papers span the years 1950 to 1979 and include proofs, tear sheets and radio and television broadcast scripts for advertising campaigns Parker worked on for Doyle Dane Bernbach (DDB); Dowd, Redfield & Johnstone; and other advertising agencies. Topics include alcoholic beverages, cosmetics, housewares, snack foods, swimwear and bathing suits, tourism, and women's clothing and undergarments. Major companies or products represented include Alitalia airlines, Barton's Bonbonniere, the British Tourist Authority, Celanese Fibers, Cole of California, General Telephone/GTE, Lees Carpets, and Salada Junket foods. Also included are some print advertisements for Ohrbach's, written by DDB Copy chief Phyllis Robinson, which Parker credited as her inspiration to seek employment at DDB.
The collection is arranged into two categories by size: Large Format Items and Small Format Items, and therein alphabetically by company name.
- Biographical / historical:
Chronology Date Event 1926 Born Lore Lionel, Leipzig, Germany 1939 Fled Nazi Germany with family to England 1943-1944 Bilingual secretary, British Broadcasting Corporation 1945 Arrived in U.S.; worked as a secretary at Paris and Peart advertising agency 1952-1956 Copy cub, copywriter, Doyle Dane Bernbach, Inc. 1956-1958 Copywriter, Robert W. Orr agency 1958-1959 Copywriter, Dowd Redfield & Johnstone, Inc. 1959-1982 Doyle Dane Bernbach, Inc. Served in a variety of positions: Copywriter; Vice President and Copy Supervisor; Senior Vice President and Creative Management Supervisor 1982-1985 Vice President and Associate Creative Director, Leber Katz Partners 1985 Retired from Leber Katz
Lore Lionel Parker worked as a copywriter for a number of advertising agencies, and with many of the key creative managers and art directors during what has come to be called the "creative revolution" in modern advertising: Bill Bernbach, Gene Federico, Bob Gage, Helmut Krone, Phyllis Robinson, Bert Steinhauser, and Bill Taubin. Early in her career, she was known by her maiden name, Lore Lionel, but later by her married name, Lore Parker.
Of her life, Parker writes: I was born in 1926 in Leipzig, Germany, and already as a child wrote poetry--in German, of course. Then came Hitler, the ever-worsening persecution of German Jews, and finally in 1939, my family's hair-breadth escape to England. We arrived penniless, but my brother and I were beneficiaries of Britain's "Kindertransport" initiative. The British Government had undertaken to accept several thousand Jewish children from Germany and Austria, and place them in the homes of British families who had volunteered to temporarily "adopt" them. I was adopted by a Girls' High School in the North of England, and lived with the Headmistress, the English mistress, and the Latin mistress in the house they shared. Soon I was writing poems, short stories, and prize-winning essays in English. I had fallen in love with the English language.
During the London Blitz, 1943-1944, I worked at the BBC as a bilingual secretary, so when i finally came to the USA in 1945, I spoke and wrote BBC English. The day after our arrival in New York, I went to an employment agency and asked for a job as a secretary--preferably somewhere where I might eventually be able to write. My English accent didn't hurt. They had two openings: one was with the New York Times, which paid $22.50 a week; the other was with Paris and Peart, an advertising agency--whatever that was. It paid $27.50 a week, and that's how I became a copywriter instead of a journalist.
- Acquisition information:
- The Lore Parker Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2006.
- Processing information:
Processed by Richard Collier, Margaret Miller, April 2007
Encoded by Richard Collier
Completed April 2007
Accession 2006-0086 is described in this finding aid.
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- Describing Archives: A Content Standard
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Women's clothing
Advertising -- Clothing and dress
Advertising -- Cosmetics
Advertising -- Alcoholic beverages -- United States
Clothing and dress
Advertising -- Tourism
- Scripts (documents)
Proofs (printed matter)
- Celanese Corporation
British Tourist Authority
Dowd, Redfield, & Johnstone, Inc. (Firm)
Cole of California (Firm) [not LC]
General Telephone & Electronics Corporation
Doyle Dane Bernbach Inc.
Lees Carpets (Firm) [not LC]
John W. Hartman Center for Sales, Advertising & Marketing History
Salada Tea Company (Firm) [not LC]
Ohrbach's Department Store. [not LC]
Barton's Bonbonniere (Firm) [not LC]
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[Identification of item], Lore Parker Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.