Lore Parker papers, 1950-1979 and undated

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Summary

Creator:
John W. Hartman Center for Sales, Advertising & Marketing History and Parker, Lore
Abstract:
Lore Lionel Parker was a copy writer for Doyle Dane Bernbach and other advertising agencies. She was part of the creative team at Bernbach credited with leading the advertising industry's Creative Revolution of the early 1960s. The Lore Parker Papers include proofs, tear sheets and radio and television broadcast scripts for advertising campaigns Parker worked on for Doyle Dane Bernbach, Dowd Redfield & Johnstone, and other advertising agencies. Topics include alcoholic beverages, cosmetics, housewares, snack foods, swimwear, tourism, and women's clothing and undergarments. Major companies or products represented include Alitalia airlines, Barton's Bonbonniere, the British Tourist Authority, Celanese Fibers, Cole of California, General Telephone/GTE, Lees Carpets, and Salada Junket foods.
Extent:
12 Linear Feet
1251 Items
Language:
Material in English
Collection ID:
RL.00994

Background

Scope and content:

The Lore Parker Papers span the years 1950 to 1979 and include proofs, tear sheets and radio and television broadcast scripts for advertising campaigns Parker worked on for Doyle Dane Bernbach (DDB); Dowd, Redfield & Johnstone; and other advertising agencies. Topics include alcoholic beverages, cosmetics, housewares, snack foods, swimwear and bathing suits, tourism, and women's clothing and undergarments. Major companies or products represented include Alitalia airlines, Barton's Bonbonniere, the British Tourist Authority, Celanese Fibers, Cole of California, General Telephone/GTE, Lees Carpets, and Salada Junket foods. Also included are some print advertisements for Ohrbach's, written by DDB Copy chief Phyllis Robinson, which Parker credited as her inspiration to seek employment at DDB.

Biographical / historical:

Lore Lionel Parker worked as a copywriter for a number of advertising agencies, including Doyle Dane Bernbach, Inc., Robert W. Orr, Dowd Redfield & Johnstone, Inc., and Leber Katz Partners. She collaborated with many of the key creative managers and art directors during what has come to be called the "creative revolution" in modern advertising: Bill Bernbach, Gene Federico, Bob Gage, Helmut Krone, Phyllis Robinson, Bert Steinhauser, and Bill Taubin. Early in her career, she was known by her birth name, Lore Lionel, but later by her married name, Lore Parker.

Of her life, Parker writes:

"I was born in 1926 in Leipzig, Germany, and already as a child wrote poetry--in German, of course. Then came Hitler, the ever-worsening persecution of German Jews, and finally in 1939, my family's hair-breadth escape to England. We arrived penniless, but my brother and I were beneficiaries of Britain's 'Kindertransport' initiative. The British Government had undertaken to accept several thousand Jewish children from Germany and Austria, and place them in the homes of British families who had volunteered to temporarily 'adopt' them. I was adopted by a Girls' High School in the North of England, and lived with the Headmistress, the English mistress, and the Latin mistress in the house they shared. Soon I was writing poems, short stories, and prize-winning essays in English. I had fallen in love with the English language.
During the London Blitz, 1943-1944, I worked at the BBC as a bilingual secretary, so when i finally came to the USA in 1945, I spoke and wrote BBC English. The day after our arrival in New York, I went to an employment agency and asked for a job as a secretary--preferably somewhere where I might eventually be able to write. My English accent didn't hurt. They had two openings: one was with the New York Times, which paid $22.50 a week; the other was with Paris and Peart, an advertising agency--whatever that was. It paid $27.50 a week, and that's how I became a copywriter instead of a journalist."

Date Event
1926
Born Lore Lionel, Leipzig, Germany
1939
Fled Nazi Germany with family to England
1943-1944
Bilingual secretary, British Broadcasting Corporation
1945
Arrived in U.S.; worked as a secretary at Paris and Peart advertising agency
1952-1956
Copy cub, copywriter, Doyle Dane Bernbach, Inc.
1956-1958
Copywriter, Robert W. Orr agency
1958-1959
Copywriter, Dowd Redfield & Johnstone, Inc.
1959-1982
Doyle Dane Bernbach, Inc. Served in a variety of positions: Copywriter; Vice President and Copy Supervisor; Senior Vice President and Creative Management Supervisor
1982-1985
Vice President and Associate Creative Director, Leber Katz Partners
1985
Retired from Leber Katz
Acquisition information:
The Lore Parker Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2006.
Processing information:

Processed by Richard Collier, Margaret Miller, April 2007

Encoded by Richard Collier

Completed April 2007

Accession 2006-0086 is described in this finding aid.

Arrangement:

The collection is arranged alphabetically by company name.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Lore Parker Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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