Southern Sweet Gum Company advertising trading cards for Kestler's Sweet Gum and Pepsin, circa 1898-1903

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Summary

Creator:
Southern Sweet Gum Co
Abstract:
The Southern Sweet Gum Company was a chewing gum manufacturer in Greensboro (Guilford Co.), N.C. Collection comprises 8 full-color advertising trade cards (approx. 4x6 in.), featuring authors and composers, produced as a purchasing incentive for the chewing gum. Included are cards for Burns, Byron, Dickens, Goethe, Longfellow, Mozart, Schiller, and Tennyson. Missing from the collection are Wagner, Beethoven, and Liszt. The cards are undated, but there is documentation for the company's location in Greensboro between 1898 and 1903.
Extent:
0.1 Linear Feet
Language:
Materials in English
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.01236

Background

Scope and content:

Collection comprises 8 full-color advertising trade cards (approx. 4x6 in.), featuring authors and composers, produced as a purchasing incentive for the chewing gum. Included are cards for Burns, Byron, Dickens, Goethe, Longfellow, Mozart, Schiller, and Tennyson. Missing from the collection are Wagner, Beethoven, and Liszt. The cards are undated, but there is documentation for the company's location in Greensboro between 1898 and 1903.

Biographical / historical:

The Southern Sweet Gum Company was a chewing gum manufacturer in Greensboro (Guilford Co.), N.C.

Acquisition information:
Purchase, 2009
Processing information:

Processed by: Alice Poffinberger, June 2010

Encoded by: Alice Poffinberger, June 2010

Accession(s) described in this finding aid: 2009-0160

Arrangement:

Arranged alphabetically according to subject of trade card.

Rules or conventions:
Describing Archives: A Content Standard

Contents

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Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], in the Southern Sweet Gum Company advertising trading cards for Kestler's Sweet Gum and Pepsin, circa 1898-1903, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m1766s