John Stevenson papers, 1938-2004

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Summary

Creator:
Stevenson, John (John Alun), 1915-2002
Abstract:
Publisher and early promoter of direct mail marketing; director of Greystone Press which specialized in subscription encyclopedias and continuity series books. The John Stevenson papers span the years 1947-1983 and include correspondence, advertising designs, direct mail/direct marketing mailings, financial records and other materials that document Stevenson's career with Greystone Press selling encyclopedias, book club subscriptions, literary continuity series and home reference manuals. Some of the materials were co-produced by Fred Breismeister, a former New York Post copywriter. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
19 Linear Feet
Language:
Material in English, French, Spanish
Collection ID:
RL.01252

Background

Scope and content:

The John Stevenson papers include correspondence, advertising designs, direct mail/direct marketing mailings, financial records and other materials that document Stevenson's career with Greystone Press selling encyclopedias, book club subscriptions, literary continuity series and home reference manuals. Some of the materials were co-produced by Fred Breismeister, a former New York Post copywriter.

Biographical / historical:

John Stevenson was a publisher and early promoter of direct mail marketing; director of Greystone Press which specialized in subscription encyclopedias and continuity series books.

Born in England; attended London School of Economics; early career as journalist (20th Century Fox, New York Post); founded Book Presentations 1942 and Fiction Book Club 1946. Acquired Greystone Press 1943 which he ran until retiring in the early 1990s. Died Feb. 16, 2002, New York, N.Y.

Acquisition information:
The John Stevenson Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2012.
Processing information:

Processed by Richard Collier, Oct. 2012

Encoded by Richard Collier, Oct. 2012

Accession 2012-0164 is described in this finding aid.

Arrangement:

Organized into the following series: General Files, Account Files, Direct Marketing Examples, and Financial Records.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], John Stevenson Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m1bt0n